Sometimes it takes a try or two to find a match with a PR firm.
Many of our clients have worked with other publicity and marketing firms but they did not like the results. At the end of the day, when the results were in, they wanted more action and more media assets they could use for their business growth. But keep this in mind, you can avoid this situation by asking the #1 question all potential clients should ask (“what’s in it for me?”) the PR firm. The answer usually will tell you if you have found your match.
Take Ken’s experience. He knew he wanted to be a guest on TV. The big national TV shows that have power and prestige. Why? It would be mega for his career. He would easily attract new clients and be seen as an expert at the top of his career.
But he worked with two other PR firms before he found our company. The other firms were not able to develop a media outreach strategy that would lead to Ken being booked on the major national shows. In looking back, he realizes that he did not have the right fit with the other firms. Their publicity strengths were elsewhere – not spot on in the direction he wanted to go.
Luckily Ken did not give up on his publicity efforts
He realized he did not connect with just the right PR firm for his goals. Once Ken started to work with our firm, Annie Jennings PR, we started him on our own exclusive publicity strategy that would allow him to reach his ultimate objective. We worked our strategy. Ken approved.
Now, Ken is a regular on a National Finance TV show and appears on other major TV shows as his area of expertise is needed. He reports rapid business growth and being a regular gives him the ulitmate competitive business advantage. The other publicists did not know how to get him to the top. Annie Jennings PR did.
We like our publicity strategy as we see tremendous results for our clients
It is personal to the author, speaker, expert and/or CEO. Your initial call with me starts off with the question, “what would you like to accomplish?”. Once I know where you want to go, I can determine if we are the right fit. If so, onward!
Ken also loved that he did not have to plunk down another expensive monthly retainer. Ken was offered our pay for performance contract.
The nature of this agreement is that Ken would only pay for secured media events that actually take place. He would never have to pay for another PR firm for (the forbidden word at our firm) “trying” only to get a NO. He would only pay our agreed upon fee if we were successful in booking him according to our exclusive strategy.
Ken is now a big expert in his field due to the correct publicity strategy
So now Ken has been a regular for a couple of years on his targeted TV show that is exactly right for his business growth model. You can listen to Ken’s story on our real stories of success page on our site where he tells you in his own words how it all happened for him. Here is the link: http://anniejenningspr.com/real-stories-of-success.html.
The moral of the story is not to give up. Your next PR experience can be a lot better. If Ken had given up, he would never have achieved his goals. He was not afraid to try again and of course, the pay for performance model appealed to him. No wasted money this time around!
Would you like to give your publicity outreach another try?
I think at this point I have heard it all so nothing will surprise me. But I think everything can be fixed. Some people call me “the fixer” which could be true. I can just see your potential and I know the media so well that I can tell in advance if our firm can make things work out for you.
Let me know using this link that you would like to talk:
All Heart! Annie
Annie Jennings PR 908.281.6201
- #1 Big Shows Radio Talk Interview Campaign With Unlimited Media Training
- Performance Guarantee
- Professional Booking Staff With Mega Experience
- TV Bookings, Print & Major Online Media Bookings
- Famous Pay For Play Publicity Program For TV, Print & Online Media
- #1 Most Powerful Radio Talk Show Campaign Your Money Can Buy
About National #1 Publicist Annie Jennings PR
Annie Jennings is a national publicity and creator of the national PR firm, Annie Jennings PR, is a highly acclaimed national publicist whose outstanding vision & insight have revolutionized the publicity industry. Annie Jennings PR’s clients appear on all of the top national media including FOX News, CNN, Today Show & lots more.
Annie Jennings PR Offers Radio Campaigns With A Performance Guarantee & Unlimited Media Training
Annie offers the famous big show, big city radio campaign that includes a performance guarantee and unlimited media trainer from an award-winning radio professional with over 25 years of experience. Annie also offers her valuable pay for performance publicity model for TV, online media and print outreach. Clients says “hey, I will pay Annie all day long for publicity placements as long as they are the ones that will move my business model forward and help me land more lucrative deals”.