Radio campaign for tremendous exposure
Radio campaigns are essential to marketing success. Authors ask me every day how they can get the most exposure for their book or message. They say there are so many options available. I always recommend the author anchor their publicity book promotion campaign. The way to anchor a campaign is with a radio talk show interview campaign. I also recommend they use social media to help share their message.
What is a radio campaign?
A radio campaign is where an author, expert or analyst gets booked for an interview on a radio talk show and has a conversation on the air with the host of the show. The usual length of a radio talk show interview is about 8 – 10 minutes. The host usually mentions the name of your book in their intro of you as a guest. They can mention it again in their closing. However, you (the guest) are also able to mention your book, website and other info. This makes appearing as a guest on radio a great way to promote a book.
What are the benefits of radio campaign?
One of the top benefits of signing up for a radio campaign is the tremendous exposure you can get or your book or message. Each show has a loyal listenership that can be in the tens of thousands to hundreds of thousands or more. In the case of nationally syndicated shows you can substantially reach a high exposure audience.
What are some free perks you get with your radio campaign?
Each radio campaign offered by Annie Jennings PR has lots of perks. Annie Jennings PR is a leading publicity firm specializing in booking radio campaign. This PR firm books authors on major radio talk shows in the biggest cities in the USA including the nationally syndicated shows. You get free unlimited media training so you can learn the skill set of a gifted radio guest. You learn the expected etiquette, how to master your content and how to promote your book in the interview. Being a savvy guest that relates to the listeners helps you attain your goals. You are sharing your message to help others and encourage them to buy your book. The interview is a showcase of your book’s content and you mastery of the topic.
Radio campaign benefits include targeting a message friendly audience
Another wonderful benefit of working with our PR firm is that you are only booked on the high-power, high-impact radio shows. These shows broadcast to the heart of the major cities in the top markets in the USA. Some shows broadcast on the regionally or nationally syndicated networks. This offers you, the guest, tremendous exposure via a simple telephone interview.
Do you reach a lot of people with a radio campaign?
Picture thousands of people attending a speaking event all waiting for the guest to appear. That’s what radio is like for you. The show has a loyal listenership. They listen because they enjoy the content and format of the show. Radio is a great opportunity to reach your target market. You will only get booked on shows that have a profile that accepts your topic and is a good match for the show’s listenership. Makes perfect sense. This is what makes radio so perfect for reaching out to a friendly audience likely to be interested in your message.