"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Everyone dreams of business success. One of the critical tools of create a successful business include creating a solid and productive business publicity strategy. One that includes your company being seen and being heard by your target market.
Every business should have a social media presence. Be sure to set up your Facebook, Twitter, Google+, LinkedIn and some of the others. Social media is just one more touch point for you to connect with your customers or clients.
Go to your market is the number one rule. If your customers don't know about you how can you expect them to do business with you. Make it easy for your target market to get to know your name.
What are they telling you? Are they using your business or services and if not why not? It's important to ask "why did you choose another firm". You might not like the answer but it's better than failure. Once you have an understanding of how you might be falling behind in providing what your customer is willing to buy, you can begin the process of business success (and have lots of fun doing it too).
Why not? If you are not enjoying your work, there is little chance of business success after all, who will go the extra mile that is critical? Only people with passion for their business will be willing to eat, live and breathe business success. Others leave at 5:00 pm and don't think about the business again until the next day. But for those that love what they do and the services they provide means thier next big idea is not far off. Why? because they are allows "working" on thier business.
That's your mission statement. What's the big reason you do what you do? And know the answer, believing that what you do matters, you will achieve business success..