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Good Vs GREAT Authors & Experts

Find Out How To Be A Great Expert Or Book Author

Get Booked On The BIG National TV Shows, Get Quoted In Major Magazines & Heavy Hitter Newspapers, Be Heard On The Most Powerful Radio Shows In The Country!

Here’s How To Go From A Good Expert To A Great Expert

POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.

AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I’ve gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.

Thank you Annie – you’re in a CLASS BY YOURSELF!

--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"

GOOD author and experts have been in the media once or twice.  GREAT authors and experts have done radio, TV, and print at the local and/or national level.  GREAT experts are everywhere at all times.  They know the news from last month, last week, yesterday and today and understand where the conversation about the topic has been and where it is headed.  The can anticipate tomorrow’s news.

GOOD authors and experts have an in depth knowledge of their area of expertise.  GREAT authors and experts have the same in depth knowledge about their topics but also understand how their knowledge relates to current events.  They understand the social relevancy and how to apply their knowledge, experience and education to the topic under discussion

GOOD book authors and experts have a website that may or may not be a media site or have a media section.  GREAT authors and experts have a media website designed to make it easy for journalists and producers to find out all they need to know to book them on the show or quote them in the article.   GREAT book author and expert media sites include a professional bio, current professional headshot of the author or expert, a DEMO is a must, short audio recording so the media can sample your style, energy, voice and presence (if you can impress them in an audio recording the thinking is you will even be better on camera)

GOOD book authors and experts are well groomed but do not necessarily stand out.  GREAT authors and experts have style, pizzazz, and stand out from the crowd (in a good way).  They look like high profile HOSTS themselves, they have invested in their clothes, hair style, make up for TV and just look like a million bucks.

GOOD book authors experts are enthusiastic about their topic.  GREAT book authors and experts are enthusiastic about everything and come with an unparalleled passion and energy that comes across beautifully in a phone interview or on camera.  GREAT experts engage the audience, present relevant points and conversation that the audience can actually put to use right way.  GREAT expert LOVE what they do and it shows. 

GOOD book authors and experts have book knowledge about their topic.  GREAT book authors and experts have personal stories that relates to their topic in addition to the book knowledge.  GREAT experts can create a visual for their audience, can draw their audience in, can entertain and educate at the same time. 

GOOD book authors and experts try to publicize their book.  GREAT book authors and experts publicize themselves thereby creating a brand and a national status that will lead to future projects.

GOOD book authors and experts are polite to journalists.  GREAT book authors experts show up on time, are prepared and ready, stay on topic, do not continuously contact journalist or producers for more segments, do not work “prepackaged contact lists” or spam the media.  They are selective, they work in a more high profiled style.  They set themselves apart by not adopt mass marketing tactics.

FREE Special Report:  Media Training Tips For Radio

THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated National Radio Campaign is HOT!

About Annie Jennings:  Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all. 

Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms. 

Annie Jennings PR has over 25,000 authors experts signed up with her company and every morning Annie and her staff have but one thing to say:   “Let’s Kick It Up A Notch Today!” 

BOOK PROMOTION TESTIMONIAL: " In this age of "too bad for you" customer service, the staff of Annie Jennings PR is an absolute treasure. These folks do what they say they will do, on time and with great results. I went to Annie Jennings PR after a frustrating year of little action on the part of a previous publicist. Annie Jennings PR had confidence in my book and the expertise to ignite a "buzz". And they did it inside of three weeks! I wrote take Two Apples And Call Me In The Morning because I had a message I wanted to get out and. I am so grateful to Annie Jennings PR for helping me accomplish my goal. In my book, they are an investment well worth making!"

--Judy Stone, MSW, CN

RADIO PUBLICITY TESTIMIONIAL: "I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn't have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time."

-- CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff

PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites!  With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions.  Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.

-- Liz Bywater, PhD, President. Bywater Consulting Group, LLC

BUILDING A POWERFUL PLATFORM TESTIMONIAL: "Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years...the rewards for each placement she got me continue longingly.

-- Dr. Laurie Moore, Animal Intuitive

PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative--but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month's results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD'S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners--and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!"

-- Diana L. Guerrero, Author, Speaker, Animal Expert

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