National
Print Placements & Why You Need Them
Related
Special Reports:
Media
Training Tips For Radio
The Top 10 Things
To Do To Get Ready For Radio
1. Print acts a third party endorsement, that is, the media
is using the book author or expert as a source implying that they
are a credible source of informtion. Plus, usually the book
get a mention as well.
2. Circulation can be in the millions of people. If
your book is mentioned in context, demand is likely to occur.
Plus a print article can be clipped out of the magazine or newspaper
and brought to the bookstore as a reminder.
3. Print carries a very high standard and you have to be
a top expert to be selected. The implied media endorsement
that you are a top expert is very valuable to your overall marketing
strategy.
4. Major print placement adds power and excitement
to your bio and helps you create national expert status.
5. Major TV appearances can follow print. TV scans
the print for great segments and TV likes to use the experts mentioned
in the story for the segment.
6. Major print can support your media media worthiness for
other media outlets.
7. TV is very mainstream however, print can have a wide variety
of experts and stories.
8. Long lead time in print allows you to get your books in
the stores and can help bookstores decide to keep your book on the
shelves and perhaps reorder!
9. Print media is easy for the author to do as there is no
travel. Most of the interviews take place over the telephone.
Annie Jennings PR specializes in national book promotion, book
marketing and book promotion. Annie Jennings PR offers the
most powerful radio campaign in the industry!
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BOOK PROMOTION TESTIMONIAL: " In this
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In my book, they are an investment well worth making!"
--Judy Stone, MSW, CN
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- How To Get Booked On Daytime TV
- Pre-Interview/Interview Tips
- Publicity Q & A
- How To Promote Your Book During The Interview
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- PR Mistakes To Avoid
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