Book Promotion, Publicity Strategy, Book & Author Promote A Book Successfully
Build Celebrity Status!  Get Booked as the Expert on Top Breaking News
Be the "Go to" Expert the Media seeks out for Newsworthy Commentary

YOU Can Become A Top Media Expert In Demand!

"Annie Jennings PR helped launch my television career as a money expert four years ago. If it hadn't been for Annie, I may never have gotten booked on CNBC, MSNBC, the Other Half, and other national television shows. Miss Jennings is a powerhouse PR lady that can make your television career go-go-go!"

--Juliette Fairley, Author of Cash in the City

How To Become The Perfect Expert
Book Author Marketing Strategy For Exposure

1. Make a list of all of the topics you can discuss as an expert along with sub-categories for each one. For example, a Workplace Expert would compile a topic list that included how to deal with gossip in the workplace, the dos and don’ts of asking for a raise, workplace etiquette, tips for traveling with the boss, harassment, climbing the corporate ladder, handling burn-out.

2. Create five talking points for each of your expert topics you listed in #1. Talking points are statements in sentence format that present a concept or commentary. Example of talking points on the topic of “tips for traveling with the boss” are: “Do not drink alcohol and if you do, never become intoxicated” or “Being on the road with the boss is not a time to ask for a raise”. Under each talking point create several lines of discussion or commentary.

3. Create a well-developed author or expert BIO that stacks your most impressive accomplishments from the top down to support your expert status. The media will read just enough to convince them that you are their perfect expert. Lead with your credentials and education, special areas of expertise, and follow with accomplishments or companies you have worked for and any impressive media you have obtained. Let Annie know that you would like media training by emailing annie@anniejenningspr.com

4. Develop your contact database in advance.   Know who you are going to contact in advance.  Don't wait until a breaking news event happens where they need an expert to start to figure out who to contact. You'll want to make connections in advance.  See our Special Report on Pitching Tips To Land Top Media Placements to learn how to get set up with the media in advance.

5. Make contact with your media targets in advance to let them know you are standing by for them the next time they need for example, a Workplace Expert or a Legal Analyst.  Send your expert status qualifications and topic areas, BIO and your complete contact information including home and cell phone. When the media moves, they move FAST! If they cannot find you quickly, they will call another expert and you will lose your credibility as being an expert they can book fast.

6. Expert are well-read. Look for articles in major national newspapers and magazines that tie into your area of expertise. TV shows get ideas for programming everywhere. Once you spot a national article that you can expand upon or offer commentary on, you will want to contact the media using your contact database. Then send your talking points, bio, phone numbers, and of course, mention the article or breaking news event to which you are pegging your pitch.

7. Keep your eye on the news. Anytime there is breaking news that you can comment on as the expert contact your media database immediately and stand by for their call. If you are immediately available for an interview or willing to drop everything and head to a local TV affiliate for a segment, let them know this and include your closest major city.

8. Watch your target shows and subscribe to your target print media to learn the types of experts they have on the show or use in the article. You should also familiarize yourself with the interviewer’s style or the journalist’s work in your area. You always want to be pitching “next level” ideas, not something they just covered.

9. Invest in media training. The media loves a well prepared and media trained expert who knows how to convey information on the exact topic quickly and accurately (with no ummms). You will get one chance to be fabulous! If you are a great expert that the media can count on to do a great job, you will be asked back. Ask your media trainer to train you on your talking points.

10. Tape yourself! These tapes are very important in your marketing strategy and most shows do not offer a tape service. You can bring a blank tape with you to the studio and ask the producer to pop it in for you but you cannot count on this. Ask several friends and family to tape the segment for you so you can pick the best quality copy. You can order a professional copy from Video Monitoring Service (212.736.2010) and I recommend that you invest in a professional tape. Call them immediately, as they only have the programming available for a short period to time.

Get Booked On The National Media & Watch Your Career Skyrocket!

About Annie Jennings:  Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all. 

Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms. 

Annie Jennings PR has over 25,000 authors experts signed up with her company and every morning Annie and her staff have but one thing to say:   “Let’s Kick It Up A Notch Today!” 

"As a seasoned veteran of television and radio, I didn't think there was much that any PR firm could do for me that I haven't been able to do with my own contacts. Boy was I wrong! Not only did Annie Jennings PR book me a national appearance on The CBS Early Show, but the same appearance was broadcast on CBS news radio! Talk about killing two birds with one stone!"

----- Dr. Jeff Gardere, Media Psychologist