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A MEGA Platform Helps You To:
Close Deals, Land The Big Keynote Speaking Event,
Get The Account, Lock In The Six-Figure Book Deal
& Lots More
Powerful Platform
Checklist Follows Below.
What is a Platform? What is a book author and expert Platform?
Platform is everything that you bring to the table.
A Platform, of course, is similar to branding but it is a step beyond.
A Platform is being developed and accomplished in many areas. It
is similar to the spokes in a wheel, each one is separate yet each
one is important to the whole. The more powerful the spokes, the
more powerful the wheel.
So if we think of a Platform as the entire wheel, we have
many spokes in the wheel that make a platform possible.
A Platform to me is what makes the difference between getting the
six figure advance or getting the “account” or “closing
the deal”.
How will a Platform help us?
A Platform is a “convincer”. It removes the doubt in
anyone’s mind that you are the best choice for whatever it
is—the speaking event, the keynote address, the consulting
gig, the book deal. It’s about creating certainty that you
are indeed the best possible choice—supported by evidence
and this evidence is what we call your Platform that is, the spokes
in your wheel.
A Platform allows you to stand above the rest—to be seen
above the crowd. It allows you to rise to the top.
A Platform creates enhanced interest in you are and who your business
is and what you do as a whole.
A Platform makes you THE CHOICE. Not only “one"
of the choices—but THE CHOICE.
A Platform is also a reward. A reward for years of hard work and
dedication. Is it not easy to build a ezine list of 10,000+ subscribers—
it takes time and hard work to do this. Was bringing your
website to the level of receiving 25,000 hits per month easy?
No-- it took lots of development, dedication, and of course, investment
dollars. A Platform is the reward for getting up early and working
on articles or your website. A Platform is the reward for going
the extra mile each and every day.
A Platform is your business accomplishments on paper. If I did
not call this a Platform, I would call it “Welcome To My World”.
I think many people have certain basic elements of the platform
already and will need to build up in the other “spokes”
or areas of a Platform. Our weekly and free teleseminars are
designed to help you create a platform, to help you learn important
skills and obtain access to experts who can help you.
Platform Check List:
1. Are you the author or co-author of books and articles?
The more books and the more articles the better. E-books
count also and are relatively easy to create.
2. Have you developed any products such as audiocassette or
CD series, video series, internet courses, any innovative products
that you have developed to help your industry?
3. Are your books and articles appearing in other countries,
translated to different languages?
4. Do you have speaking engagements? Did you address large
audience or companies with names people would recognize? Have
you done an impressive number of speaking engagements? Have you
spoken outside of the country? Were you a keynote presenter?
5. Did you contribute your industry or achieve or breakthroughs?
Have you received awards or recognition. Did you develop
new business processes that enhanced your industry?
6. Have you achieved Expert Status on in the media, including
TV, radio and print? Have you appeared on national TV, had article
written about you. Have you received media coverage in any other
country? A few major media placements builds up your BIO fast!
7. Have you toured the country promoting your book? How many
cities did you go through, how many interviews did you do, where
did you speak, where did you hold book signings, did you sell an
impressive amount of books?
8. Have you hosted or co-hosted a radio show, or have been
a regular guest? Do you have your own show, internet shows
are easy ways to get started!
9. Do you have endorsements or testimonials from industry
leaders?
10. Did your book make it to any best sellers lists?
Did it receive any awards?
11. Are any companies offering your book or products
to their staff? Or is your work distributed throughout any
organizations? And if so, how many companies, employees and people
did you reach?
12. Was your book featured in any magazines? Or excerpted
for any periodicals. Did you write any professional articles that
appeared in important industry journals?
13. Do you have an ezine? How many subscribers?
14. Do you lead a discussion group via your ezine or on the
web? Do you have a source of dedicated “listeners or subscribers”?
15. Do you have a mailing list? How many people on your list?
16 Are you conducting teleseminars for your industry?
How many callers do you have? Who have you interviewed?
What topics did you cover? Include your blog and podcasts as well. The more knowledge you can demonstrate, that is, the more proof you can provide in the content pudding, the more people will want to hire you. It is one thing to just say you are expert, it is your platform that proves it.
17. Your credentials? If you have them, they are part
of your platform however, notice this is the last question I am
asking you? This is because in certain areas and of course, this
is not medicine etc., professional experience and accomplishments
give you lots of "credentials". However, if you can get
your credentials – go for it as they only add to your Platform!
18. Your mission statement? Every business should have a passion for why they exist. Share your passion with your clients and all who know you. Annie Jennings PR exists for the betterment of all. Yes, it's that simple. However, to exist for the betterment of all Annie Jennings PR always needs to be at the top of her game, creating new strategies, reacting to changes in the marketplace, to teaching book authors and experts how to make it BIG so there voices can be heard . . . for the betterment of all.
Do you need a team of professionals to build your Platform?
The answer is a simple yes. Always surround yourself with brilliance. But, in the meanwhile,
learn all you can about your website, copyrighting, ezines etc.
so you know how to do these things yourself. And when
choosing an expert to help you always apply good judgment and be
sure you understand the agreement in advance, go over the fees involved,
be sure the expert understands your objectives and you understand
what the expert can deliver. In fact, you might want to review their history of success (that is, their platform).
How long does it take to build a Platform?
Since a Platform is your accomplishments, it takes time to create
a powerful Platform. However, NOW is an excellent time to
examine your Platform and learn, start and/or continue building
your Platform over time.
Want to get started? Let Annie Jennings PR know all about you using this link: Yes, I Want To Be An Annie Jennings PR Expert!
ABOUT ANNIE JENNINGS PR, The Creator Of The Famous Platform Strategy: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.
CREATED OUTSTANDING PUBLICITY STRATEGY INCLUDING THE PLATFORM STRATEGY: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.
25,000 Authors Say Yes: Annie Jennings PR has over 25,000 book authors experts signed up with her company and every morning Annie and her staff have but one thing to say: “Let’s Kick It Up A Notch Today!”
BOOK
PROMOTION TESTIMONIAL: " In this
age of "too bad for you" customer service,
the staff of Annie Jennings PR is an absolute treasure.
These folks do what they say they will do, on time and
with great results. I went to Annie Jennings PR after
a frustrating year of little action on the part of a
previous publicist. Annie Jennings PR had confidence
in my book and the expertise to ignite a "buzz".
And they did it inside of three weeks! I wrote take
Two Apples And Call Me In The Morning because I had
a message I wanted to get out and. I am so grateful
to Annie Jennings PR for helping me accomplish my goal.
In my book, they are an investment well worth making!"
--Judy
Stone, MSW, CN
RADIO PUBLICITY TESTIMIONIAL: "I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn't have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time."
-- CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff
PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites! With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions. Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.
-- Liz Bywater, PhD, President. Bywater Consulting Group, LLC
BUILDING A POWERFUL PLATFORM TESTIMONIAL: "Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years...the rewards for each placement she got me continue longingly.
-- Dr. Laurie Moore, Animal Intuitive
PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative--but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month's results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD'S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners--and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!"
-- Diana L. Guerrero, Author, Speaker, Animal Expert
BOOK PROMOTION TESTIMONIAL: " In this
age of "too bad for you" customer service, the staff of
Annie Jennings PR is an absolute treasure. These folks do what they
say they will do, on time and with great results. I went to Annie
Jennings PR after a frustrating year of little action on the part
of a previous publicist. Annie Jennings PR had confidence in my
book and the expertise to ignite a "buzz". And they did
it inside of three weeks! I wrote take Two Apples And Call Me In
The Morning because I had a message I wanted to get out and. I am
so grateful to Annie Jennings PR for helping me accomplish my goal.
In my book, they are an investment well worth making!"
--Judy Stone, MSW, CN
MORE PUBLICITY CLIENT & MEDIA TESTIMONIALS
"That's it - I'm addicted. Any time I need a national publicity fix, you're my contact. Annie Jennings PR leaves you wanting more.
THANKS for the effort, the passion, and of course - the results!"
--- Vince Crew, Author Of "Everyday Ethics, Everlasting Consequences:
A Personal Guide To Professional Integrity"
“I am delighted and having great fun with these radio interviews.
I am flabbergasted at how quickly you got this thing up and running
and just wanted to let you know you are doing a great job.”
--- Jack Miller, Author of Simply Success
(Jack Sold His Company To STAPLES For $700 Million)
"Annie, you and your team are amazing! Two back-to-back national media appearances have opened the doors to numerous other opportunities,
and a national status that will have life-changing effects
on my business and to the people I serve.
It is refreshing and a true pleasure to work with a first-class operation!
Thanks for the lift!"
--- Chip Cummings, International Speaker & Author.
"I am definitely interested in additional Pay For Placement Media Opportunities! It's amazing how many doors opened up
immediately once I told people
I was interviewed by Entrepreneur Magazine.
You are a blessing! By the way, the money I paid you for that
one exposure has easily paid for itself. Thanks!"
--- Laura Harris, National Expert
" It's obvious you enjoy your job and are
very good at it! Kudos!"
--- CNN Radio Network,
Syndicated to 2000 Stations
"First of all your a life saver. Your guests are GREAT!
Second of all.... Keep the topics and guests coming. Love working with you!
--- Arms, Top Market Radio Producer
"Annie Jennings PR is extremely
helpful in every situation. They have a
great deal of professionalism and always seem to deliver the perfect
person."
--- Lonnie Klein, Producer
"Once again, Frank Foster and I are in your debt. On short notice, you saved our bacon and helped us to put together a great show."
--- Producer Pete, The Frank Foster Show
MORE Client Testimonials: "I felt like I was conducting my business in the dark. Even though I was doing everything you’re “supposed” to do to market, I wasn’t getting any press attention for my coaching services. I saw an email for Annie Jennings’ “Pay for Placement” service and figured, why not?
The results have been remarkable! With the help of Annie and her wonderful staff, I’ve gotten several prominent media placements and my name is really getting out there.
Working with Annie Jennings PR means I get to cut through all the fluff and get right down to it. Her staff is insightful, enthusiastic, focused and thoroughly delightful to work with. I recommend her services to anyone who wants to get a jump on the competition!"
- Joan Schramm, The Workplace Solutions Expert
“All heart” is what you have been to me, Annie. You practice what you preach. I asked you to critique a brief (one-page letter) pitch I’d written for radio. Other public relations “experts” refused to give me a bit of their time and expertise for such a critique. But not you; you gave. Upon your suggestion, I then went to your website where I listened to a recording titled How To Build A Platform. There one of your eighteen “platform spokes” is the advice that the listener give generously of what we know. You did that for me. I’m grateful. Believe this, Annie: When it’s time for me to hire a pro, I’m coming to you! It’s in my best interest to do so." - Rick Gelinas
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NEW! How To Be A Media Dream Guest
How To Create A Book Promotion & Publicity Online Media Kit
Pitching
Tips To Land Major Book Publicity Placements
Tips
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Media
Training Tips for Radio Interviews
Create A Publicity Media Bio
Book Promotion Strategies For Maximum Book Sales & Exposure
Do's &
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Top 10 Guidelines
For Authors & Experts To Get Booked on Breaking News Programs
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Book
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