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FREE Special Reports
Pre-Book
Launch Strategies For Your Radio Campaign
The Top 10 Tips & Strategies To
Do
Before Your Radio Book Campaign Is Ready To Launch!
POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.
AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I’ve gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.
Thank you Annie – you’re in a CLASS BY YOURSELF!
--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"
1. Radio Producers Love Controversial
Topic & Hot Topics In The News. Producers
and radio show hosts are always on the lookout for guests
who can discuss the hottest and most current topics
in the news. Most major news stations will always
have time for a topical guest when they otherwise would
not have time or desire for a feature segment.
Stay on top of the news and know the angles of the news
stories the networks are covering.
2. Know How Your Book Ties Into Breaking
News. Subscribe to periodicals that cover
subject matter and have articles in any of your topic
areas. You will need to know what the newspapers
and magazines are covering in your topic areas. This
knowledge helps you keep your finger on the pulse of
America which is exactly where you want to be!
3. Develop Your Topic List To Include
Lots Of Topics. Start as soon as
you get your publication date to make a list of the
topics you can cover. As you publication date
approaches you should have about 10-20 topics, several
of which tie-into the breaking news. A great way
to develop your topic list is to be very well read and
any time you read an article where you could have been
the expert quoted, note the topic and note the headline.
4. Expand Your Topic List To Be Self-Descriptive.
Example: If your topic is "Workplace",
expand Workplace to include "Office Gossip",
"Should You Date Your Boss?", "Is There
Still A Glass Ceiling?" Notice how intriguing
the expanded topic are to read? Whereas just the
word "Workplace" does nothing to generate
excitement, ideas or possibilities.
5. Develop Talking Points For Your Topic
Areas. Each of your topic areas need
to be developed into a actual segment. While you
have the time, that is, before your publication date,
prepare about 5 talking point per topic. Your
talking points should be the five most important concepts,
considerations and points about your topic.
6. Develop A List Of Questions You Would
Like To Be Asked. Develop questions that
are hard-hitting and benefit-loaded for your listening
audience. Producers and hosts need questions that
will intrigue your audience and glue them to their radio
dials. Make each question better than the one
before. Producers don't want anyone switching
stations! Avoid questions such as "why did
you write your book?"
7. Get Your Credentials In Order.
Radio producers and hosts love accomplished, highly-credentialed
guests. The more credentials you have in your
area of expertise the better! Be able to load
your BIO with evidence that you are an expert in your
field. Speak as much as you can to various groups
and association even if it is for free. The "credit"
can be used for your BIO. If you are a few credits
short of your degree or can get certified in your area
of expertise, by all means do so!
8. Make A List Of Your Accomplishments.
You will need this for your BIO. Start making
your list of all of your awards, accomplishments, speaking
engagements and contributions to your area of expertise.
9. Learn How To Promote Your Book During
The Interview. This is the time to prepare
to make the most of your interviews. Radio producers
and hosts love to interviews guests who know how to
be promotional, that is, mention the name of their book
without sounding like an infomercial! Avoid
phrases such as "in my book". It is
better to use the name of your book as if it were a
person. Invest in media training specifically
for radio interviews. You need to learn how to
be a professional guest. You'll need guidance
and training create excitement, share valuable info,
make your point quickly, avoid tangents, be promotional
yet responsible and learn the do's and don't's of be
interviewed. Go to Media
Training Tips For Radio for your FREE Special Report.
10. Clear Your Schedule.
Be available for the interviews. Radio producers
will offer you an interview date and it is a good idea
to be available. Be able to say YES to an interview
quickly and schedule your other appointments around
your interviews. Seize the opportunity is the
mind set to have! This is the time to prioritize
your book publicity. If you have to cancel or
reschedule an interview your risk losing it forever.
FREE Special Report:
Media Training Tips For
Radio
THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated
National Radio Campaign is HOT!
About Annie Jennings: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media. Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR. Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all.
Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms.
Annie Jennings PR has over 20,000 authors experts signed up with her company and every morning Annie and her staff have but one thing to say: “Let’s Kick It Up A Notch Today!”
BOOK
PROMOTION TESTIMONIAL: " In this
age of "too bad for you" customer service,
the staff of Annie Jennings PR is an absolute treasure.
These folks do what they say they will do, on time and
with great results. I went to Annie Jennings PR after
a frustrating year of little action on the part of a
previous publicist. Annie Jennings PR had confidence
in my book and the expertise to ignite a "buzz".
And they did it inside of three weeks! I wrote take
Two Apples And Call Me In The Morning because I had
a message I wanted to get out and. I am so grateful
to Annie Jennings PR for helping me accomplish my goal.
In my book, they are an investment well worth making!"
--Judy
Stone, MSW, CN
RADIO PUBLICITY TESTIMIONIAL: "I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn't have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time."
-- CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff
PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites! With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions. Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.
-- Liz Bywater, PhD, President. Bywater Consulting Group, LLC
BUILDING A POWERFUL PLATFORM TESTIMONIAL: "Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years...the rewards for each placement she got me continue longingly.
-- Dr. Laurie Moore, Animal Intuitive
PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative--but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month's results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD'S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners--and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!"
-- Diana L. Guerrero, Author, Speaker, Animal Expert
Book Promotion
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