Lots of authors and experts wonder how to get started promoting their book. Below is a question and answer exchange created by Annie Jennings PR and based on real "most asked" questions from the many authors that contact Annie Jennings PR for publicity.

What's the best way to promote my book?

There are lots of ways to promote a book including radio interviews, tv interviews, placements in newspapers and magazines and placements on the internet. All of these are good choices for marketing your book.

What's the best way to launch my new book?

One of the best ways to launch your new book is using a powerful radio campaign that stacks the interviews in the top 35 or top 50 radio markets in the country. This way, you can be sure that you are reaching the most book buyers possible with your interview.

Should I get booked on regional and nationally syndicated radio shows?

Yes, the regional and nationally syndicated shows are excellent for massive exposure for the promotion of your new book and excellent for book launch strategies. With one interview, you can be heard on dozens, hundreds and even thousands of interview.

Do new book authors make mistakes in marketing their books?

Sometimes. Author and experts want to do a great job but many times they do not have the time, money or knowledge to successfully promote their book. This is where a book publicist can help. Publicists have established relationships with the media and know how to secure a booking for you.

Do I need a media kit, media author bio, an online media kit and more?

Yes, you certainly need the right book promotion tools. It is important to create your marketing materials in advance so they are ready when you need them. I like my authors to have an online media room, online media kit, author expert website and lots of articles prepared.

Do I need a professional headshot to market my book?

If you plan to go on TV yes, however, if you just want to stick with radio interviews or print placements you do not have to be in a hurry to get a professional headshot. Plus you might want to experience a bit with your book promotion to see what types of photos you need to have. This way you can make the most of your photo shoot.

Book Author Testimonial:

"As a seasoned veteran of television and radio, I didn't think there was much that any PR firm could do for me that I haven't been able to do with my own contacts. Boy was I wrong! Not only did Annie Jennings PR book me a national appearance on The CBS Early Show, but the same appearance was broadcast on CBS news radio! Talk about killing two birds with one stone!"

-- Dr. Jeff Gardere, Media Psychologist

"Annie Jennings PR helped launch my television career as a money expert four years ago. If it hadn't been for Annie, I may never have gotten booked on CNBC, MSNBC, the Other Half, and other national television shows. Miss Jennings is a powerhouse PR lady that can make your television career go-go-go!"

-- Juliette Fairley, Author of Cash in the City

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