People Buy Benefits

Your Clients Want To Know: “What’s In It For Me?”

Want To Always Be #1 In Your Industry?
Want To Win The Client All Of The Time?

Secrets To Service & Product Principles For Success

ROCK SOLID FOUNDATION: Want marketing and business development tips that have stood the test of time and make perfect common sense? Success is not as complicated as some would make it seem. Below you'll find the business success tips to build a rock solid foundation of growth. Never be afraid to invest in yourself! You will pay off big for yourself down the road. As Annie likes to say, "you are your best investment!" Enjoy!

Know Why You Are Good.  Know Why You Are The Best:  Be able to tell your client WHY they are better off using your services than your competitors.  Do you have more experience?  Are you faster, more dependable?  Do you offer a guarantee?  Do you have excellent testimonials?  Do you have a history of delivering a high quality end product?  Clients like to work with top notch professionals and it’s your job to position yourself as an expert. 

Always Tell The Truth About What You Can & Can’t Do:  Do NOT fake it until you make it as you will only ruin your reputation.  Sell only what you can deliver.  If you wish to grow, grow on your own dime and not your clients.  In other words, do not take a client where you promise to deliver a service where you do not have a well-defined history of success.  For example, if you create websites in general but don’t create website shopping carts, don’t sell shopping carts. 

Expand Your Expertise To Meet Related Demands From Your Clients:  However, there is nothing stopping you from learning and expanding your expertise.  You can certainly learn how to create excellent shopping carts, but just don’t promise to create a shopping cart for a client if you have never done one before (that is just unfair to the client).  Learn how to create a great shopping cart that is brilliantly designed to deliver sales before you offer it as a service to your clients.  You’ll enjoy positive word of mouth and you will watch your business grow to all new levels of success.

It’s About The Deliverables:  When making a decision the client should understand what the outcome will be for them.  They want to know exactly what they are buying therefore be clear about the services you provide.  Always provide a contract that outlines exactly what the client is paying with no fine print.   If you need to hide terms with fine print that’s a sure sign of trouble.  It’s better to deal with the issues you are hiding with the fine print so they are no longer issues or stumbling blocks.  You’ll find you will create a much stronger product with a better and more powerful deliverable.

What’s In It For Me:  Be sure your client knows how they benefit in terms of how they can use your services.  Use case studies from other clients in how they used your products or services to better themselves or grow their business.  Educate your client on the ROI (return on their investment) they will receive if they invest their money in you.

Clients Like To Make An Investment Not Incur An Expense:  Nobody likes to throw their money away.  It’s tough to make a living and clients look at spending money as an investment in their growth and in their future.  Businesses generally don’t like unjustified expenses that is, business don’t like to spend money without knowing in advance how the expenditure will benefit their business, lead them to the next step in their business plan or lead them to their next client. 

Clients Want Certainty:  Clients like to know that the service or product they are purchasing delivers the results they are looking for.  They like to know, based on the experience of the provider, what are the likely results for them. 

Make A Guarantee A Benefit:  That’s right, be sure to guarantee your work.  That is, either the client gets what they pay for or they don’t pay.  You will naturally create products that deliver a measurable outcome for the client

Avoid Creating Your Business Model Around “Trying”:  Instead of your service wrapping around the concept of trying, create a concept that wraps around outcome.  No one likes to buy “hot air”.   Here is an example, what if you walked into a car dealership intending to buy a car but the car was not available at that dealership.  What if the car salesman said to you, “I will try to get you the car, however, if I cannot you still have to pay’, what would you do next?  Walk out?  Surely, as you do not want to pay someone for “trying” to give you the outcome you intend to purchase.  In math terms it’s more like “A = B” with A being the purchase price and B being the deliverable of the outcome.  It is not the clients problem that you have to try to deliver B, they just want the B.  The more you define the services you provide around outcomes the more in demand you will be.

Emphasize How Your Service Or Product Will Make Their Lives Easier – Clients can’t do everything themselves.  There is just not enough time in the day. Be sure they know how investing in your services will make their lives easier.  They don’t have to spend hours recreating the wheel and learning a new skill set.  Your clients can concentrate on what they do best and excel at their own talents making more than enough money to cover the costs of your services.

WANT MORE PUBLICITY ARTICLES? Here They Are:

WHO IS ANNIE JENNINGS PR?

REVOLUTIONIZED THE PUBLICITY INDUSTRY: Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all. 

MEDIA SITES, ONLINE PRESS RELEASES, PLATFORM, BRANDING, THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of book authors and experts build powerful platforms and mega media and publicity exposure for their books and their message.  

35,000 AUTHORS & EXPERTS SAY YES! Annie Jennings PR has over 35,000 authors experts signed up with her company and every morning Annie and her staff have but one thing to say:   “Let’s Kick It Up A Notch Today!” 

BOOK AUTHOR TESTIMONIAL: " In this age of "too bad for you" customer service, the staff of Annie Jennings PR is an absolute treasure. These folks do what they say they will do, on time and with great results. I went to Annie Jennings PR after a frustrating year of little action on the part of a previous publicist. Annie Jennings PR had confidence in my book and the expertise to ignite a "buzz". And they did it inside of three weeks! I wrote take Two Apples And Call Me In The Morning because I had a message I wanted to get out and. I am so grateful to Annie Jennings PR for helping me accomplish my goal. In my book, they are an investment well worth making!"--Judy Stone, MSW, CN, Book Author & Expert

CLIENT BOOK AUTHOR & EXPERT TESTIMONIALS

HAVING GREAT FUN: “I am delighted and having great fun with these radio interviews. I am flabbergasted at how quickly you got this thing up and running and just wanted to let you know you are doing a great job.”

-- Jack Miller, Author of Simply Success(Jack Sold His Start-Up Company To STAPLES For $700 Million)

BIG NATIONAL TV: "Having Neil Cavuto Call Me An Expert On National TV Goes A Long Way In My Business!"

-- Anthony Migyanka, Investment Relations

PUBLICITY OPENS DOORS: "Annie, you and your team are amazing! Two back-to-back national media appearances have opened doors to numerous other opportunities and a national expert status that will have life-changing effects on my business and the people I serve. It is refreshing and a true pleasure to work with a first class operation. Thanks for the lift!"

-- Chip Cummings, International Speaker & Book Author

PUBLICITY OFFERS MEGA EXPOSURE: "As a seasoned veteran of television and radio, I didn't think there was much that any PR firm could do for me that I haven't been able to do with my own contacts. Boy was I wrong! Not only did Annie Jennings PR book me a national appearance on The CBS Early Show, but the same appearance was broadcast on CBS news radio. Talk about killing two birds with one stone!"

-- Dr. Jeff Gardere, Media Psychologist & Book Author

PUBLICITY LAUNCHES YOUR TV CAREER: "Annie Jennings PR helped launch my television career as a money expert four years ago. If it hadn't been for Annie, I may never have gotten booked on CNBC, MSNBC, the Other Half, and other national television shows. Miss Jennings is a powerhouse PR lady that can make your television career go-go-go!"

-- Juliette Fairley, Author of Cash in the City

Publicity Book Promo TV Radio Guest Tips