How To Be A Great Radio Guest

Secrets Of How To Be A HOT Radio Guest & Reach Millions With Your Message

RADIO CAN PAY OFF BIG FOR YOU: Radio interviews offer a power strategy for launching your new book, launching your new product or just for sharing your message as with radio interviews you can share your message with millions effortlessly, over the telephone and in a seemingly one-on-one conversatin. Here are some must know radio interviewing and media training tips for making your radio interviews pay off BIG for you!

GET HOT! HAVE OPINIONS, HAVE PASSION: Radio Producers Love Controversial Topics and Hot Topics In The News. Producers and radio show hosts are always on the lookout for guests who can discuss the hottest and most current news of the day topics.

BE CUTTING EDGE - KNOW THE TOPICS OF TODAY: Follow The News Stories That Fall Within Your Area Of Expertise And Create Your Talking Points For Each Story. Do this even if you are not booked on the topic (yet) as you will be developing a strong skill set of being able to apply your education, credentials, experience and wisdom to the socially relevant issues of the day.

BE PREPARED - HAVE YOUR MATERIALS FOR THE SHOW READY: Create A List Of Intriguing Questions To Offer To Your Producer Or Host. Develop questions that are hard hitting and benefit loaded for your listening audience. Producers and hosts want to ask you questions that will intrigue their audience and captures their attention.

THIS IS A NO NO ON YOUR QUESTIONS PAGE: Avoid Questions Such As "Why Did You Write Your Book?" However, be ready to answer that question with a strong, powerful, benefit packed 15 to 30 second answer that you present with passion. You gotta feel the passion and love for you work as that contagious. If you are a great guest with high energy, enthusiasm and outstanding information, the host will be more than happy to give you a chance to mention your website or how listeners can find out more info. Be ready with a several points of developed content.

WANT A RADIO CAMPAIGN: Let us know of your interest at http://www.anniejenningspr.com/radio_campaign.htm

DON'T OVERDO THE PROMOTION: Responsibly Promote Your Book During The Interview. Radio producers and hosts love to interview authors and experts who are responsible in the promotion of their book while on the show. Remember, you are a guest on the show and primarily booked to entertain, inform and converse with the audience and the host (keep in mind you are not booked for an infomercial).

MAKE YOUR BOOK COME ALIVE: Avoid Phrases Such As "In My Book". It is better to use the name of your book as if it were a living entity, this way you can be promotional but in a way that makes sense to the conversation you are having. Invest in media training specifically for radio interviews so you can become a top notch, professional guest and make the most of the outstanding ability of radio to reach millions message.

BE AN ENDLESS SOURCE OF COMMENTARY: Have Lots Of News Topics: Create a list of topics you can discuss along with talking points on each topic. A talking point is your commentary on the issue at hand and what you would contribute to the discussion.

CONTRIBUTE TO THE ISSUES USING YOUR KNOWLEDGE: Apply Your Knowledge: Always respond to any question using your point of view as defined by your education, experience and credentials. Your opinions are welcome especially when you have top notch credentials and a strong platform.

THOSE WHO FAIL TO PREPARE, PREPARE TO FAIL: Never Wing It: Always prepare for your interview and have note cards, special reports, news stories etc. Remember, radio interviews generally take place over the phone so you can have lots of prepared material ready for reference in front of you.

CREATE A REALLY NICE WEBSITE: Website Strategy: Be sure your website has lots of content such as a bio, special reports, tip sheets, table of contents of your book, a summary of your book and a list of discussion topics and related questions for each topic. This information will help the producer as well as the host get ready for your interview. It's always better to support the producer and host with sufficient information so they have a guideline for the interview. Otherwise, they could go in a new direction.

HIGH ENERGY REQUIRED: Energy Is Critical In Delivering A Radio Interview. Practice speaking with energy, excitement and passion in your voice as your voice, along with your content, play a critical role in the success of your interview. Energy can also be thought of as urgency. Urgency, in that, you feel compelled to share your information with others in that you can help them. Listeners will sense your passion and listen. Hence, a great interview!

BE ENGAGING: Be Personable With The Host & With Callers. Use good relationship building skills to create a rapport with the host such as using his or her name when you speak to them on the air or if they ask you a question that you feel is especially good you can say "great question" or even better, you can say "great question, Joe" and go on to your answer.

ANNIE JENNINGS, MEDIA STRATEGIST:  Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all. 

THE HARVARD CLUB:    Annie Jennings has presented for The Harvard Club in Boston to CEO's on Communication Strategies as well has been an invited guest lecturer for NYU’s Publishing Program and for the American Society Of Journalists & Authors.  Annie Jennings PR has provided over 500 SMASH HIT PUBLICITY Teleseminars for consistent standing room audiences, reaching hundreds of thousands of author and experts.   Annie Jennings is the premier publicity expert in the country with her knowledge sought out by professionals and organizations everywhere. 
FAST COMPANY Says:  “Annie Jennings PR is the place to go to learn how to become a bestselling author”. 

Annie Jennings PR, 908.281.6201 www.anniejenningspr.com

LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free consultation with no obligation. Find out how you can get outstanding business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!

Sign Up With Annie Jennings PR As As Expert & Get Your FREE CD Just For Letting Us Know About Yourself! Expert Sign Up

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