{"id":1618,"date":"2015-02-10T11:20:58","date_gmt":"2015-02-10T16:20:58","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=1618"},"modified":"2026-06-23T19:12:53","modified_gmt":"2026-06-23T23:12:53","slug":"real-book-promotion-story-bob-allison-says-annies-big-heart-won","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/real-book-promotion-story-bob-allison-says-annies-big-heart-won\/","title":{"rendered":"Radio Publicity Story: Bob Allison Says Annie’s Big HEART Won Him Over, “She Really Cares”!"},"content":{"rendered":"

\"Real<\/p>\n

In this Radio Publicity Real Story podcast Bob Allison is the author of the book Saved by the Prince of Peace: Dungeon to Sky. <\/i>The book tells the story of how he found freedom from chemical dependency. Bob shares his experience working with Annie Jennings PR for his book marketing and book promotion.<\/p>\n

As a result of working with Annie\u2019s publicity team, Bob became a \u2018go to\u2019 addiction expert, appearing on SiriusXM, CBS Radio, iHeart Media, NPR and numerous national shows, to spread his message of hope!<\/p>\n

Listen Here<\/h2>\n

Real Book Promotion Story: Bob Allison Says Annie’s Big HEART Won Him Over, “She Really Cares”!<\/a><\/p>\n

Why did you decide to work with Annie Jennings PR book publicity firm? What was the clincher?<\/h2>\n

Annie Jennings was the final reason that I chose Annie Jennings PR to help me to market my published book. I also had a very strong recommendation to work with Annie, from Anika Watkins of Moximedia Management. I learned that Annie Jennings, PR has a very strong history and following in the industry.<\/p>\n

had an initial phone interview with Annie, and I was immediately impressed with her depth of knowledge and enthusiasm for helping people to succeed<\/span>. She outlined specific guarantees and promises that would be kept.\u00a0My project is complete and I know that Annie and her team kept all of their promises and in fact, they even over-delivered.\u00a0<\/span><\/p>\n

How was your experience working with the radio publicity team?<\/h2>\n

Annie’s radio publicity team was outstanding in how they guided me through the process of doing the radio interviews. Annie’s media trainer, Jason, educated me on what to know about presenting on the radio. He taught me what to emphasize and to look out for. I learned how to promote my book and how to bring the radio hosts back on track, if they wandered. The media trainer showed me how to use transition sentences. In turn, that allowed me to talk about what was important to me. Jason was very positive and encouraging and had a great sense of humor.<\/span><\/p>\n

Stacy was the person that I had the most contact with. Indeed, she is the best of the best!\u00a0 Stacy is an experienced professional\u00a0with a very calming and friendly personality.<\/span> She handled setting up and \u00a0securing all of my radio interviews. Stacy provided me with all of the information I would need for a success radio interview. Such as \u00a0the interview schedule, which she kept constantly updated. Stacy also let me know the topic of discussion for each of the interviews and what I could expect. I am sure that Stacy also did a lot of work behind the scenes that I was not aware of. My part was easy, all I had to do was the interviews, and share my knowledge and experience with the public. Stacy made the experience fun and easy!<\/p>\n

What did you learn from your radio publicity? (Annie knows why you are good before you do!)<\/h2>\n

I learned that there is tremendous demand for information and experience on chemical dependency. I learned that I am an expert in my field and there are thousands of people that I can help. Additionally, I learned that doing radio interviews is fun and easy. For example, I learned that I could reach about 600 radio stations nationally. <\/span>This is because of the syndication system where one station shares the broadcast with dozens of other stations. Hence, I had tremendous market penetration and leverage. And in fact, I learned that I was good on the radio. <\/span>Plus, I \u00a0received several compliments from the radio hosts about how I communicated. Ultimately, I learned that my experience, strength and hope can help thousands of people and that radio can help me get there.<\/p>\n

What are you doing to leverage your radio campaign?<\/h2>\n

My next phase of my radio publicity campaign \u00a0is to leverage my radio interviews. For example, I can leverage my author PR on social media including my website, my dedicated Facebook page for the book and Twitter. In addition, I have started a telephone campaign to High Schools and Colleges to secure speaking engagements. In particular, I will target businesses for speaking engagements and to help educate their employees about chemical dependency.<\/p>\n

Did opportunities arise for you from your radio publicity? If so, how?<\/h2>\n

Yes. My author PR increased sales of my book and increased traffic to my website and Facebook page. I had a few radio stations that invited me back for more interviews. I had some listeners use my website to contact me to get more information on my book and chemical dependency. Leverage is the number one asset that was created by the radio interviews. My credibility is strengthened and my brand\u00a0is getting good exposure.<\/span><\/p>\n

To learn more about Bob Allison, his book\u00a0Saved by the Prince of Peace: Dungeon to Sky<\/i>, and speaking opportunities on addiction and recovery, please visit www.dungeontosky.com<\/p>\n

Highlights<\/h3>\n