{"id":1670,"date":"2021-04-27T12:04:02","date_gmt":"2021-04-27T16:04:02","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=1670"},"modified":"2026-04-09T18:34:57","modified_gmt":"2026-04-09T22:34:57","slug":"real-publicity-story-col-cedric-leighton-says-its-all-about-leveraging-annies-talents","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/real-publicity-story-col-cedric-leighton-says-its-all-about-leveraging-annies-talents\/","title":{"rendered":"Real Publicity Story: Col. Cedric Leighton Says It&#8217;s All About Leveraging Annie&#8217;s Talents"},"content":{"rendered":"<p><a href=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2015\/03\/leighton-rs.jpg\" data-rel=\"penci-gallery-image-content\" ><img decoding=\"async\" class=\"aligncenter size-full wp-image-1667\" src=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2015\/03\/leighton-rs.jpg\" alt=\"Real Publicity Success Story With Col. Cedric Leighton, M.S., Former NSA Deputy Director\" width=\"795\" height=\"417\" srcset=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2015\/03\/leighton-rs.jpg 795w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2015\/03\/leighton-rs-300x157.jpg 300w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2015\/03\/leighton-rs-620x325.jpg 620w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/a>In this podcast, Col. Cedric Leighton, who came to Annie Jennings PR after he retired from 26 years of service in the United States Air Force and is now an internationally respected expert on leadership, cyber security, foreign policy and military matters, shares his story of working with the Annie Jennings PR firm for his media and publicity outreach.<\/p>\n<h3><a href=\"https:\/\/www.anniejenningspr.com\/expert-signup.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"size-full wp-image-1066 aligncenter\" src=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/getstartednow-publicity-anniejenningspr-1.png\" alt=\"Book Publicity\" width=\"259\" height=\"127\" \/><\/a><\/h3>\n<h3>Major publicity media real story podcast<\/h3>\n<p>Over the past few years Cedric has been interviewed hundreds of times on National Radio and TV including PBS News Hour, CNN, Bloomberg, CNBC, FOX News, FOX Business, C-SPAN, AP TV, BBC and Al Jazeera, just to name a few! He is also a regular contributor to &#8216;Capital Insider&#8217; in Washington, DC and has been featured in the Wall St Journal, New York Times, LA Times, Washington Post, AP, among many others. In addition, he has served as a Cybersecurity and Foreign Affairs panelist for Bloomberg conferences, as well as others across the country.<\/p>\n<h2>Listen Here<\/h2>\n<p><a href=\"https:\/\/www.anniejenningspr.com\/pages\/jenningswire\/podcasts\/Cedric-Leighton-Real-Publicity-Story.mp3\">Real Publicity Story: Col. Cedric Leighton Says It&#8217;s All About Leveraging Annie&#8217;s Talents<\/a><\/p>\n<h3>Colonel Cedric Leighton tells his publicity success story<\/h3>\n<p>After 26 years experience as an intelligence officer in the United States Air Force, and retiring as a Colonel with numerous medals and awards, <span style=\"color: #0789d4;\">what prompted you to contact Annie Jennings PR for publicity?<\/span><\/p>\n<h3><a href=\"https:\/\/www.anniejenningspr.com\/book-publicity\/\" target=\"_blank\" rel=\"noopener\">Choosing the Annie Jennings PR publicity firm<\/a><\/h3>\n<p>Cedric says that when you pick a PR firm, you have to understand how\u00a0TV and radio work. Annie Jennings helps you do that and provides a way to\u00a0<span style=\"color: #0789d4;\">use this media as part of a\u00a0greater business strategy.<\/span><\/p>\n<p>Publicity with Annie Jennings is much more than just placing you on TV or radio, it enhances your business growth and allows you to realize a potential that\u00a0in many cases, you would not have been able to reach without that\u00a0publicity.<\/p>\n<p><span style=\"color: #0789d4;\">It&#8217;s important to leverage the talents of the great team at Annie Jennings PR<\/span>\u00a0in order to create and get your message out into the world. To let your voice be heard. That is why I have\u00a0been a client for the last several years and made Annie a core element of\u00a0what we do as a business.<\/p>\n<h3>What was it like working with the Annie Jennings team of professional publicity experts?<\/h3>\n<p>Annie Jennings is a team of great\u00a0and wonderful professionals. Not only are they experts in publicity but <span style=\"color: #0789d4;\">they understand the media\u00a0landscape<\/span> as well. It is very important to have a great PR team on your\u00a0side. You can create opportunities for yourself by leveraging their capabilities.<\/p>\n<h3>How have the people you&#8217;ve met as a result of Annie&#8217;s publicity helped you?<\/h3>\n<p>I have met many people who are prominent in the news &#8211;\u00a0 former ambassadors, former high\u00a0level officials. Sometimes current ambassadors, members of congress,\u00a0senators, former governors, former cabinet secretaries, CEO&#8217;s of companies.\u00a0All of these have been in contact with the media at the same time I have\u00a0been in contact with the media or have <span style=\"color: #0789d4;\">reached out to me as a result of\u00a0appearances<\/span>. (listen to the publicity success story podcast above for more info as Cedric expands on this question in the podcast).<\/p>\n<p>Media proves your versatility and conveys a sense of getting things\u00a0done and I think that is what makes media campaigns like this very\u00a0attractive from a business prospective,\u00a0<span style=\"color: #0789d4;\">especially a consulting business\u00a0prospective<\/span>.<\/p>\n<h3>How has all of this publicity media exposure impacted your consulting business?<\/h3>\n<p>In the consultancy world, <span style=\"color: #0789d4;\">it&#8217;s very important to have a reputation and your reputation is enhanced by media presence<\/span>. Many media organizations do independent vetting of their guests and then decide if they will put you on the air. Once you are chosen and have good interviews, you are imparting information, conveying a message and expressing your knowledge. If people want to use that knowledge further then they have a way of contacting you through the website and hiring you for projects they are working on.<\/p>\n<p>As a<span style=\"color: #0789d4;\"> result I have been able to work with governments both foreign and domestic<\/span>. I have been able to work with <span style=\"color: #0789d4;\">private industry<\/span> both on the technical side, in terms of service providers for certain technical solutions in the cyber security markets, but also with <span style=\"color: #0789d4;\">people who are buying solutions<\/span>.\u00a0 If you have an <span style=\"color: #0789d4;\">enhanced reputation because of media presence it makes a huge difference<\/span> and that&#8217;s what I have been able to leverage to great effect.<\/p>\n<p>In fact, I&#8217;ve spoken at not only several domestic conferences but also international conferences, gave a keynote panel\u00a0discussion on the future of the world with distinguished guests including former ambassador from Pakistan to the U.S. That level of interaction with very influential people was only enhanced by the way that I was able to use the effective media strategy that Annie Jennings has provided.<\/p>\n<h3>At the end of the day, it&#8217;s about buying publicity solutions or outcomes that enhance your business and reputation<\/h3>\n<p>To learn more about Colonel Cedric Leighton and Cedric Leighton Associates, a unique consultancy at the nexus of 21st Century Crisis Management, Leadership Development, and Strategic Risk Management \u00a0please visit\u00a0<a href=\"https:\/\/www.cedricleighton.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.cedricleighton.com<\/a><\/p>\n<h3>Listen Here:<\/h3>\n<p><a href=\"https:\/\/www.anniejenningspr.com\/pages\/jenningswire\/podcasts\/Cedric-Leighton-Real-Publicity-Story.mp3\">Real Publicity Story: Col. Cedric Leighton Says It&#8217;s All About Leveraging Annie&#8217;s Talents<\/a><\/p>\n<p>Annie Jennings PR is a national publicity firm that is famous for their bookings on radio talk shows, TV shows in the local, regional and national markets, prestigious online media, high circulation and\/or targeted magazines. Authors, experts and speakers love to work with Annie as she offers guaranteed deliverables on her top markets radio campaign that includes bookings on big radio talk shows and nationally syndicated shows. Annie is also well known for offering her famous pay for play publicity program that allows you to build up your personal and business credibility.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.anniejenningspr.com\/expert-signup.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" style=\"border: 0px initial initial;\" src=\"https:\/\/www.anniejenningspr.com\/images\/publicitynowemail.jpg\" alt=\"Annie Jennings PR - Real Stories of Success\" width=\"744\" height=\"56\" border=\"0\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this podcast, Col. Cedric Leighton, who came to Annie Jennings PR after he retired from 26 years of service in the United States Air Force and is now an&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3412,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"no","_lmt_disable":"","footnotes":""},"categories":[464,21,23,18],"tags":[389,351,352,392,391,350,353,393,390],"class_list":["post-1670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annie-jennings-pr-publicity-success-stories","category-branding-strategies","category-print-online-publicity","category-tv-publicity","tag-col-cedric-leighton","tag-expert-marketing","tag-expert-publicity","tag-get-booked-as-the-expert","tag-get-booked-on-tv-shows","tag-get-booked-on-tv-shows-as-the-expert","tag-get-influence-and-credibility-as-a-media-expert","tag-media-expert-bookings","tag-publicity-on-tv"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Publicity Story: Col. 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