{"id":3249,"date":"2017-05-17T17:14:49","date_gmt":"2017-05-17T21:14:49","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=3249"},"modified":"2026-06-27T17:15:25","modified_gmt":"2026-06-27T21:15:25","slug":"business-publicity-where-do-you-make-your-money","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/business-publicity-where-do-you-make-your-money\/","title":{"rendered":"Business Marketing – Where Do You Make Your Money?"},"content":{"rendered":"

\"Business
\nOf course you know the answer to that one.<\/p>\n

It’s new clients. You make your money with new clients.<\/p>\n

But yes, and here is the part that will change your life, how do they find you?<\/p>\n

And that is the million dollar question (or it could be worth much more than that)<\/p>\n

Once you determine where your business is coming from – that is the ‘signed, sealed and delivered’ new business you can do more of what works and less of what does not.<\/p>\n

    \n
  1. Identify your marketing components. Yes one by one because the next step is to quantify\u00a0the clients or leads coming in through each component.<\/li>\n
  2. Next determine whether the costs associated with each method is worth the outcome.<\/li>\n
  3. If you are not able to do the above because you really don’t know, it’s time to know. Implement a conversion strategy or tracking strategy that gives you the information you need to make choices that benefit your overall marketing strategy.<\/li>\n<\/ol>\n

    Note: Sometimes, although you are not bringing in a new clients from an outreach, it still might be worth continuing if your brand exposure is positive especially if the costs associated are small.<\/p>\n

    Most small business owners would do their social media outreach themselves so the cost is time.<\/p>\n

    ‘What else could you be doing with your time?’ is a question to answer to be sure you are not paying an opportunity cost in continuing with a marketing strategy that is not paying off in new clients right away, but is adding to your brand awareness.<\/p>\n

    Be sure to connect with Annie Jennings PR for publicity services<\/a> that can help you build a competitive advantage in your area of expertise or your business services. You’ll find lots of real PR success stories at https:\/\/www.anniejenningspr.com<\/a> where real publicity clients tell what it was like for them to work with our team of media savvy PR professionals.<\/p>\n

    Just fill out the form by clicking on the banner below and we will be in touch shortly to talk marketing!<\/p>\n

    \"Annie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Of course you know the answer to that one. It’s new clients. You make your money with new clients. 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