{"id":3431,"date":"2018-04-16T09:21:25","date_gmt":"2018-04-16T13:21:25","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=3431"},"modified":"2024-10-22T19:53:49","modified_gmt":"2024-10-22T23:53:49","slug":"real-publicity-story-i-could-not-have-been-as-successful-without-annie","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/real-publicity-story-i-could-not-have-been-as-successful-without-annie\/","title":{"rendered":"Real Publicity Story &#8220;I Could Not Have Been As Successful Without Annie!&#8221;"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3444\" src=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story.jpg\" alt=\"Steve Ruskin - Real Publicity Story\" width=\"795\" height=\"417\" srcset=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story.jpg 795w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story-300x157.jpg 300w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story-620x325.jpg 620w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story-768x403.jpg 768w, https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/steve-ruskin-real-story-585x307.jpg 585w\" sizes=\"(max-width: 795px) 100vw, 795px\" \/><\/p>\n<h2>Publicity Real Client Story Of Success<\/h2>\n<p>In this podcast, an Annie Jennings PR real client, Dr. Steve Ruskin,\u00a0Historian of Astronomy and author of the new book, <em>America&#8217;s First Great\u00a0Eclipse: How Scientists, Tourists, and the Rocky Mountain Eclipse of 1878\u00a0Changed Astronomy Forever,<\/em> shares his publicity story of success.<\/p>\n<p><span style=\"color: #0789d4;\">It&#8217;s like Annie has a secret formula for creating segment and story ideas the media loves.<\/span> Annie&#8217;s team of publicists placed Dr. Ruskin with USA TODAY, Newsweek, CNET,\u00a0Slate.com, CBS and FOX TV, not to mention a major national radio campaign.\u00a0He signed on for 18 interviews and was <span style=\"color: #0789d4;\">heard on over 650 stations!<\/span> This\u00a0includes big media brands like NPR, CBS Radio, FOX News Radio, iHeart Media,\u00a0Westwood One and in major markets such as Chicago, San\u00a0Francisco, Philadelphia, Boston, Seattle, Portland, Minneapolis and more.<\/p>\n<p><a href=\"https:\/\/www.anniejenningspr.com\/expert-signup.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-1066 aligncenter\" src=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/getstartednow-publicity-anniejenningspr-1.png\" alt=\"Book Publicity\" width=\"259\" height=\"127\" \/><\/a><\/p>\n<h2>Listen Here<\/h2>\n<p><a href=\"https:\/\/www.anniejenningspr.com\/pages\/elite\/podcasts\/Steve-Ruskin-Testimonial.mp3\">Real Publicity Story &#8220;I Could Not Have Been As Successful Without Annie!&#8221;<\/a><\/p>\n<h3>Why did you decide to work with Annie Jennings PR for your publicity?<\/h3>\n<p>Having worked in marketing before in the technology space, I knew the value of a\u00a0publicity although I had never worked with a publicist. I did my research\u00a0and found Annie Jennings PR among others and dug deep. I think Annie really\u00a0got me right away. The clincher was her professionalism. <span style=\"color: #0789d4;\">I have worked with\u00a0CEOs who are worth millions and I have seen many professionals. Annie was a\u00a0professional.<\/span> She knew what needed to get done. Her energy was impressive<br \/>\nand that was exactly what I needed. It was a good feeling.<\/p>\n<h3>Did the media placements\u00a0secured through Annie exceed your publicity expectations?<\/h3>\n<p>At first I signed on for the 18 interview radio publicity campaign and I got a lot\u00a0more interviews than that. About half way through the radio campaign I signed on for\u00a0the pay for performance model for print as I felt print would really help my\u00a0goals. She worked within my budget and added more value as well. From an ROI\u00a0point of view the pay for performance was valuable and the radio campaign\u00a0was a blast. I loved doing the radio campaign and I noticed I had a lot more\u00a0confidence in knowing my material a lot more which made me stronger with reporters from USA TODAY and NEWSWEEK.<span style=\"color: #0789d4;\"> I feel\u00a0really good about the entire publicity package.<\/span><\/p>\n<h3>How do you feel about your investment in publicity and the tremendous value Annie offered to you?<\/h3>\n<p>It was very generous of Annie. We had a fixed budget but Annie worked within\u00a0my budget and that was awesome, but I also received a lot of added value. She\u00a0never turned any media opportunity away because it was over my budget. The<br \/>\npublicity team went well beyond my expectations.\u00a0I increased my budget a bit but\u00a0Annie&#8217;s team still gave me tremendous extra value. <span style=\"color: #0789d4;\">I never felt squeezed for\u00a0money from Annie.<\/span><\/p>\n<h3>How did the unlimited media training &#8211; that was included in the publicity fees &#8211;\u00a0prepare you for your interviews?<\/h3>\n<p>It was great. The media training was great.<span style=\"color: #0789d4;\"> I needed the insight into the industry\u00a0and expertise that you guys had.<\/span> I never thought about things like timing my\u00a0response so they fit into the interviewer&#8217;s time needs. Your expertise came\u00a0in the areas where I really needed it. I learned how to frame my responses,\u00a0time them and make them topical so nobody felt like I was wasting anyone&#8217;s\u00a0time.<\/p>\n<h3>What was it like working with Annie&#8217;s publicity team?<\/h3>\n<p>You were extremely responsive even though we were in different time zones\u00a0and it was later for you. You were very professional and <span style=\"color: #0789d4;\">I never felt left\u00a0out on my own.<\/span><\/p>\n<h3>What would you say to someone thinking of working with Annie for their publicity?<\/h3>\n<p>Everyone at Annie Jennings PR has done an amazing job. Everyone was very professional. I knew\u00a0what my budget was and I did not feel like I was over-extending myself. I\u00a0was prepared for the costs of doing business using PR but was not prepared\u00a0for how great you guys were. I am pleased I went with Annie Jennings PR and got more than I\u00a0feel that I paid for &#8211; much more actually. Bottom line the investment with you was\u00a0very much worth it. You all had my best interests at heart with this publicity\u00a0campaign and <span style=\"color: #0789d4;\">I don&#8217;t think I would have been quite as successful as I was\u00a0without you. In fact, I definitely could not have been!<\/span>\u00a0I owe my success to Annie. Thank you!<\/p>\n<p>Learn more about Dr. Steve Ruskin at <a href=\"https:\/\/www.FirstGreatEclipse.com\" target=\"_blank\" rel=\"noopener\">www.FirstGreatEclipse.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.anniejenningspr.com\/expert-signup.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"size-full wp-image-1066 aligncenter\" src=\"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/wp-content\/uploads\/2017\/08\/getstartednow-publicity-anniejenningspr-1.png\" alt=\"Book Publicity\" width=\"259\" height=\"127\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicity Real Client Story Of Success In this podcast, an Annie Jennings PR real client, Dr. Steve Ruskin,\u00a0Historian of Astronomy and author of the new book, America&#8217;s First Great\u00a0Eclipse: How&hellip;<\/p>\n","protected":false},"author":1,"featured_media":3443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[464,437,444],"tags":[319,406,312,313,425,420,416,327,321,699,855,700],"class_list":["post-3431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-annie-jennings-pr-publicity-success-stories","category-pr-firm","category-publicity","tag-annie-jennings-pr","tag-author-book-publicity-2","tag-author-pr","tag-book-marketing-2","tag-marketing-books","tag-promoting-books","tag-publicity-firms","tag-publicity-strategies","tag-radio-talk-show-publicity","tag-real-stories-of-success","tag-steve-ruskin","tag-steve-ruskin-phd"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Real Publicity Story &quot;I Could Not Have 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