{"id":3431,"date":"2018-04-16T09:21:25","date_gmt":"2018-04-16T13:21:25","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=3431"},"modified":"2026-08-05T18:33:43","modified_gmt":"2026-08-05T22:33:43","slug":"real-publicity-story-i-could-not-have-been-as-successful-without-annie","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/real-publicity-story-i-could-not-have-been-as-successful-without-annie\/","title":{"rendered":"Real Publicity Story “I Could Not Have Been As Successful Without Annie!”"},"content":{"rendered":"

\"Steve<\/p>\n

Publicity Real Client Story Of Success<\/h2>\n

In this podcast, an Annie Jennings PR real client, Dr. Steve Ruskin,\u00a0Historian of Astronomy and author of the new book, America’s First Great\u00a0Eclipse: How Scientists, Tourists, and the Rocky Mountain Eclipse of 1878\u00a0Changed Astronomy Forever,<\/em> shares his publicity story of success.<\/p>\n

It’s like Annie has a secret formula for creating segment and story ideas the media loves.<\/span> Annie’s team of publicists placed Dr. Ruskin with USA TODAY, Newsweek, CNET,\u00a0Slate.com, CBS and FOX TV, not to mention a major national radio campaign.\u00a0He signed on for 18 interviews and was heard on over 650 stations!<\/span> This\u00a0includes big media brands like NPR, CBS Radio, FOX News Radio, iHeart Media,\u00a0Westwood One and in major markets such as Chicago, San\u00a0Francisco, Philadelphia, Boston, Seattle, Portland, Minneapolis and more.<\/p>\n

\"Book<\/a><\/p>\n

Listen Here<\/h2>\n

Real Publicity Story “I Could Not Have Been As Successful Without Annie!”<\/a><\/p>\n

Why did you decide to work with Annie Jennings PR for your publicity?<\/h3>\n

Having worked in marketing before in the technology space, I knew the value of a\u00a0publicity although I had never worked with a publicist. I did my research\u00a0and found Annie Jennings PR among others and dug deep. I think Annie really\u00a0got me right away. The clincher was her professionalism. I have worked with\u00a0CEOs who are worth millions and I have seen many professionals. Annie was a\u00a0professional.<\/span> She knew what needed to get done. Her energy was impressive
\nand that was exactly what I needed. It was a good feeling.<\/p>\n

Did the media placements\u00a0secured through Annie exceed your publicity expectations?<\/h3>\n

At first I signed on for the 18 interview radio publicity campaign and I got a lot\u00a0more interviews than that. About half way through the radio campaign I signed on for\u00a0the pay for performance model for print as I felt print would really help my\u00a0goals.<\/p>\n

She worked within my budget and added more value as well. From an ROI\u00a0point of view the pay for performance was valuable and the radio campaign\u00a0was a blast. I loved doing the radio campaign and I noticed I had a lot more\u00a0confidence in knowing my material a lot more which made me stronger with reporters from USA TODAY and NEWSWEEK. I feel\u00a0really good about the entire publicity package.<\/span><\/p>\n

How do you feel about your investment in publicity and the tremendous value Annie offered to you?<\/h3>\n

It was very generous of Annie. We had a fixed budget but Annie worked within\u00a0my budget and that was awesome, but I also received a lot of added value. She\u00a0never turned any media opportunity away because it was over my budget. The
\npublicity team went well beyond my expectations.\u00a0I increased my budget a bit but\u00a0Annie’s team still gave me tremendous extra value. I never felt squeezed for\u00a0money from Annie.<\/span><\/p>\n

How did the unlimited media training – that was included in the publicity fees –\u00a0prepare you for your interviews?<\/h3>\n

It was great. The media training was great. I needed the insight into the industry\u00a0and expertise that you guys had.<\/span> I never thought about things like timing my\u00a0response so they fit into the interviewer’s time needs. Your expertise came\u00a0in the areas where I really needed it. I learned how to frame my responses,\u00a0time them and make them topical so nobody felt like I was wasting anyone’s\u00a0time.<\/p>\n

What was it like working with Annie’s publicity team?<\/h3>\n

You were extremely responsive even though we were in different time zones\u00a0and it was later for you. You were very professional and I never felt left\u00a0out on my own.<\/span><\/p>\n

What would you say to someone thinking of working with Annie for their publicity?<\/h3>\n

Everyone at Annie Jennings PR has done an amazing job. Everyone was very professional. I knew\u00a0what my budget was and I did not feel like I was over-extending myself. I\u00a0was prepared for the costs of doing business using PR but was not prepared\u00a0for how great you guys were.<\/p>\n

I am pleased I went with Annie Jennings PR and got more than I\u00a0feel that I paid for – much more actually. Bottom line the investment with you was\u00a0very much worth it. You all had my best interests at heart with this publicity\u00a0campaign and I don’t think I would have been quite as successful as I was\u00a0without you. In fact, I definitely could not have been!<\/span>\u00a0I owe my success to Annie. Thank you!<\/p>\n

Learn more about Dr. Steve Ruskin at www.FirstGreatEclipse.com<\/p>\n

Highlights<\/h3>\n