{"id":543,"date":"2018-09-26T12:00:22","date_gmt":"2018-09-26T16:00:22","guid":{"rendered":"http:\/\/anniejenningspr.com\/blog\/?p=543"},"modified":"2019-04-02T15:10:04","modified_gmt":"2019-04-02T19:10:04","slug":"book-promotion-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/book-promotion-marketing-strategies\/","title":{"rendered":"Book Marketing In A Crowded Book Market"},"content":{"rendered":"
\"Book<\/a><\/p>\n

Book Marketing Strategies With Annie Jennings<\/h2>\n
\n

Find out how to compete in a book marketing world where you have millions of competitors.\u00a0 In 2010, about 3 million books were published, up from about 300,000 in 2006 (Bowker).<\/p>\n<\/div>\n

\n

The increase in these numbers is reportedly due to the increase in the print on demand publishing industry.\u00a0\u00a0 Authors now\u00a0have the\u00a0ability to publish their books without securing a book deal with a traditional publisher.<\/p>\n<\/div>\n

\n

But now, the new author has an extremely challenging book marketing situation.\u00a0 How do author achieve a successful book marketing publicity campaign with millions of competitors?<\/p>\n<\/div>\n

\n

Annie Jennings, National book marketing expert, who has worked with thousands of authors shares book marketing strategy that will get your book out into the media.<\/p>\n<\/div>\n

\n

Book Marketing With Radio Shows:<\/h3>\n

Annie\u00a0Jennings advises\u00a0authors to seek out guest bookings on radio shows across the country.\u00a0 Getting booked as the guest interviews allows authors to reach a vast audience easily and cost effectively.\u00a0 The interviews are conducted via telephone allowing a busy author to reach their target market.<\/p>\n<\/div>\n

\n

But how do authors get started\u00a0book marketing?\u00a0 The first area of emphasis is to purchase a list of radio shows from a media database company.\u00a0 Once purchased, the author should look for radio shows that have a \u201ctalk format\u201d, that is, the show includes interviews with guests.<\/p>\n<\/div>\n

\n

Next, the author should match the show\u2019s profile with their topics.\u00a0 For example an author with a\u00a0health, nutrition, exercise or medical topic should look for shows that book that topic as this increases the author\u2019s chances of getting booked on the show<\/p>\n<\/div>\n

\n

Book Marketing Mistake To Avoid:<\/h3>\n

What\u2019s a critical book marketing mistake that authors make when marketing a book?\u00a0 They pursue interviews on radio shows that do not match their topic.\u00a0 Remember, shows have a profile, that\u00a0is they book a certain type of guest that matches the objectives of the radio show and the interests of their audience.\u00a0\u00a0 So would a business author get booked on a health show?\u00a0\u00a0Probably not unless there was some health aspect of the author\u2019s message.<\/p>\n<\/div>\n

\n

Learn How To Market A Book During An Interview:<\/h3>\n

Another good book marketing tip<\/a> is for the author to get radio interview media training. This media training will help them be a great guest and learn how to responsibly mention their book during the interview.\u00a0 Radio shows are for conversations, not promotion so the author has to learn the skill set of being a great talker who can keep the audience interested.\u00a0 If the author does their job well, the host is usually happy to mention the name of book and allow the guest to do the same.\u00a0\u00a0Authors get in trouble with their book marketing on radio shows when they over-promote their book during the interview.<\/p>\n<\/div>\n

\n

Annie Jennings is a\u00a0book marketing expert<\/a> specializing in helping authors optimize their book marketing and publicity plans. Annie understands that getting publicity on major media outlets helps authors market their books across the USA and create far reaching buzz. Annie Jennings books the major media outlets including radio shows, TV shows, guest article placements, online media placements and lots more.<\/em><\/p>\n<\/div>\n<\/div>\n

\"Book<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Book Marketing Strategies With Annie Jennings Find out how to compete in a book marketing world where you have millions of competitors.\u00a0 In 2010, about 3 million books were published,…<\/p>\n","protected":false},"author":2,"featured_media":1959,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,412,415],"tags":[319,313,413,422,314,414],"class_list":["post-543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-author-book-publicity","category-book-promotion-book-marketing-strategies","category-book-publicity-2","tag-annie-jennings-pr","tag-book-marketing-2","tag-book-marketing-strategies","tag-book-promotion","tag-book-publicist","tag-pr-firms"],"yoast_head":"\nBook Marketing Strategies By Annie Jennings PR<\/title>\n<meta name=\"description\" content=\"Find out how to compete in a book marketing world where you have millions of competitors. 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