{"id":551,"date":"2013-08-03T11:09:47","date_gmt":"2013-08-03T15:09:47","guid":{"rendered":"http:\/\/anniejenningspr.com\/blog\/?p=551"},"modified":"2016-02-25T16:49:59","modified_gmt":"2016-02-25T21:49:59","slug":"book-marketing-commentary","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/book-marketing-commentary\/","title":{"rendered":"Book Marketing Commentary"},"content":{"rendered":"

\"Book<\/a><\/p>\n

Book Marketing Commentary By Annie Jennings<\/h2>\n
Is Book Marketing A Lot Of Work?<\/div>\n
\n

Yes, It\u2019s\u00a0A Lot Of\u00a0Work.\u00a0 But It\u2019s Also The Chance To Live Your Dream Of Getting Your Message Out Into The\u00a0World<\/p>\n<\/div>\n

\n

It\u2019s\u00a0lots of\u00a0fun to be an author.\u00a0\u00a0\u00a0It\u2019s\u00a0lots of fun to see your story or your ideas in print. It\u2019s fun to dream of sales or of becoming a bestselling author?<\/p>\n<\/div>\n

\n

But actually selling copies of your book?\u00a0 Well, that\u2019s when you realize selling books is not as easy as you\u00a0hoped it would be.<\/p>\n<\/div>\n

\n

Here are some of the reasons why book marketing has become harder over the years.<\/p>\n<\/div>\n

\n

Book Marketing Commentary:<\/h3>\n

Latest figures have shown consumer spending is down. With most of America still in\u00a0\u201cwait and see\u201d mode, is it any surprise that consumers are not doling out the cash on books?<\/p>\n<\/div>\n

\n

And with the number of authors at an all time high (Bowker reports the number of self publishing books published in 2010 to be about 767,000, up from just 22,000 in 2006) there are lots of authors all competing for sales.<\/p>\n<\/div>\n

\n

So now what? Do authors just throw their towel in the ring and say forget about book marketing?<\/h3>\n

That depends.\u00a0 To find out if you should marketing your book\u00a0alongside\u00a0the other 3 million books, ask yourself these questions:<\/p>\n<\/div>\n

\n

Did you write your book for more than just sales?<\/p>\n<\/div>\n

\n

Does your book have a bigger meaning?<\/p>\n<\/div>\n

\n

Does your book represent your life\u2019s passion?<\/p>\n<\/div>\n

\n

Can you use your book for showcasing your ideas and skill set?<\/p>\n<\/div>\n

\n

Do you know why anyone would want to buy your book?<\/p>\n<\/div>\n

\n

What is in it for them?<\/p>\n<\/div>\n

\n

What\u2019s in it for the reader?\u00a0 That\u2019s worth the price of the book?<\/p>\n<\/div>\n

\n

Book Marketing Secret:<\/h3>\n

Answering these questions helps you create the book marketing strategy<\/a> that will resonate with your audience and increase book sales.\u00a0\u00a0 Only use book marketing strategy that allows you to touch your reader directly such as radio publicity campaigns where you are on the air or TV publicity campaigns where you go on TV shows to share your message.\u00a0 Just say no to passive internet press release distribution as you only get buried in a sea of other releases being massively distributed.<\/p>\n<\/div>\n

\n

Book Marketing Commentary:<\/h3>\n

Knowing why your book is valuable to the readers helps you create a book marketing strategy that is based in the value your ideas, message or story will have in your readers live.\u00a0 This way, you are not just another author marketing a book, but an author presenting themes that are helpful to your readers in today\u2019s environment.<\/p>\n<\/div>\n

\n

Annie Jennings PR is a publicity industry book marketing expert<\/a> who helps authors and experts get booked on national radio and TV shows, as well print and online media to help them share their message.<\/em><\/p>\n<\/div>\n

\n

\"Book<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Book Marketing Commentary By Annie Jennings Is Book Marketing A Lot Of Work? 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