{"id":5546,"date":"2019-12-27T16:03:58","date_gmt":"2019-12-27T21:03:58","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=5546"},"modified":"2022-02-02T12:42:51","modified_gmt":"2022-02-02T17:42:51","slug":"managing-your-publicity-marketing-outreach-strategy","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/managing-your-publicity-marketing-outreach-strategy\/","title":{"rendered":"Managing Your Publicity & Marketing Outreach Strategy"},"content":{"rendered":"

\"Publicity<\/a><\/h2>\n

Publicity & Media Outreach Optimization Wheel<\/a><\/span><\/h2>\n

Wow, there’s just so much to do every day just to stay competitive out in your area of expertise. Competitive and visible. You not only want to stay competitive but you want to be visible. Visible to your target audience.<\/p>\n

Wait, you not only want to stay competitive and visible, you want to stay FIND-A-ABLE.<\/p>\n

But how do you do it all, all of your marketing and promotion, and still stay low stress or even stress free?<\/p>\n

Keeping your publicity strategy organized.<\/a><\/span><\/h3>\n

It’s with Annie’s “Optimization Wheel”. It’s just keeps everything organized for you so you don’t always feel like you are missing something important.<\/p>\n

And yes, you most likely are missing something important to your ability to compete successfully, your visibility and your ability to be found online.<\/p>\n

Oh, and what about the authority factor? How is your’s doing?<\/p>\n

Right, there is just so much to do for your marketing and promotion that by now you might be thinking, “oh let’s just forget it”. This is a natural reaction to reduce stress and overwhelm. Just forget about it.<\/p>\n

But there is no need to. The things you need to do to create a thriving business in your life can be done.<\/p>\n

With the Publicity Optimization Wheel.<\/a><\/span><\/h3>\n

So what is the Optimization Wheel? First think of a wheel and in this wheel we have spokes. Each spoke in the wheel represents a method of outreach. And a way to reach your target marketing and move your business growth model forward.<\/p>\n

The idea is to identify all of the marketing or methods of outreach you can think of and assign a spoke to them. You can always add more spokes as you think of more ways to market your book, speaking business, build up your brand. Each spoke is designed to reach out to your target market. It’s designed for you to be where they need you to be so that you get noticed.<\/p>\n

Each spoke is then broken out into what you need to do to optimize that method of outreach. The nice part is that you can work on one spoke at a time do one thing on 5 spokes at a time. That’s what we do, work on numerous spokes everyday to optimize our potential. We always know where we are in the optimization cycle.<\/p>\n

Get your publicity spoke with Annie radio talk show campaign and online performance publicity campaign. Want to talk to Annie about how she can help you build up your media outreach strategy in a meaningful and manageable way? Just fill out the form below and soon you will be speaking with Annie.<\/p>\n

\"Book<\/a><\/p>\n

Author book promotion, book marketing and publicity strategy, top radio talk show campaign, Annie Jennings PR<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"

Publicity & Media Outreach Optimization Wheel Wow, there’s just so much to do every day just to stay competitive out in your area of expertise. Competitive and visible. You not…<\/p>\n","protected":false},"author":1,"featured_media":5551,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[15,738,530],"tags":[490,319,409,446,327,321,330],"class_list":["post-5546","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-book-promotion","category-marketing","category-publicity-strategy","tag-1-pr-firm","tag-annie-jennings-pr","tag-annie-jennings-pr-firm","tag-best-publicist","tag-publicity-strategies","tag-radio-talk-show-publicity","tag-self-published-books-strategies"],"yoast_head":"\nManaging Your Publicity & Marketing Outreach Strategy<\/title>\n<meta name=\"description\" content=\"Publicity, marketing & promotion strategy optimization for consistent, powerful new client outreach. 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