{"id":5558,"date":"2026-06-04T15:04:40","date_gmt":"2026-06-04T19:04:40","guid":{"rendered":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/?p=5558"},"modified":"2026-06-27T16:29:16","modified_gmt":"2026-06-27T20:29:16","slug":"annies-famous-optimization-wheel-for-powerful-publicity-pr-marketing","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/annies-famous-optimization-wheel-for-powerful-publicity-pr-marketing\/","title":{"rendered":"Optimization Wheel | Publicity & PR Strategy For Authors"},"content":{"rendered":"

\"Publicity<\/a><\/p>\n

THE OPTIMIZATION WHEEL<\/h2>\n

The Optimization Wheel is designed to help you market in numerous ways successfully without feeling the overwhelm, confusion or lack of knowledge of what’s working best for you.<\/p>\n

The Wheel is great for self-published authors and self-published books<\/a> as it helps you learn and manage what a traditional publisher might normally do for you that you now are doing for yourself.<\/p>\n

There are millions (really!) of self-published books on the market. The sheer number seems like it is just too much however, you can be in the mix as well. Just go to where your likely readers hang out after first establishing yourself and your brand as a powerful and influential source. “This is exactly the kind of strategic thinking that effective public relations for authors<\/a> requires \u2014 knowing your audience, building your brand, and showing up consistently where your readers are.”<\/p>\n

Keep your Wheel manageable: <\/strong>The nicest part about the Wheel is that you can stay organized and confident without feeling a tremendous amount of<\/p>\n

SPOKE opportunities are all around authors<\/h2>\n

KEEP LISTS:\u00a0<\/strong>As you are going about your day something about marketing and promotion will pop into your head. Or you will see a marketing strategy that someone else is using that you feel could work for you too. These thoughts and ideas can go on your Optimization Wheel on a particular spoke. Write it down. Write down your ideas so you have them available later to add to your wheel.<\/p>\n

Working with book marketing experts<\/a> means you don’t have to figure out every spoke of the wheel alone \u2014 a great PR firm helps you identify which strategies will move the needle fastest for your specific book and message.<\/p>\n

THE OPTIMIZATION WHEEL IS A\u00a0METAPHOR: <\/strong>Here is a nice visual for you. To get an idea of the Wheel you can draw a big circle and name each spoke after a marketing strategy. Then when you go to work on building out a spoke. You would build out a spoke in a list format so you can keep track of your work. Plus it is easy to read down a list of ‘to do’ items. As you work on your list, make notes on what you did and be sure to leave plenty of room! You can also clearly see what there still is to do.<\/p>\n

SIMPLIFY EVERYTHING:\u00a0<\/strong>The key to making your Optimization Wheel work is to just keep everything simple. Your Wheel does not have to be a work of art. It just has to act as a guide outlining and summarizing your publicity and marketing growth plan. Don’t let the Wheel and its appearance take up your time. Let the actual work that each spoke designates take up your time.<\/p>\n

HOW DO YOU KNOW HOW TO OPTIMIZE OR BUILD OUT EACH SPOKE? \u00a0<\/b>With so many articles and so much information on the internet, that is the place where I would start. Look to see what information is available a no cost. Some of the marketing strategies you should search for include:<\/p>\n