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What many authors don’t know can impact their book sales and various opportunities that can arise due to their publicity outreach. But I happen to know what they don’t know and incorporate the strategy alongside their publicity campaign. And you may not even know it is happening. But you will thank me later.<\/strong><\/p>\n The question many authors, experts or professionals either ask, or don’t know yet to ask is HOW TO CREATE A BRAND for yourself, your book and your services. And not just any brand. But a respected brand with persuasive power.<\/strong><\/p>\n Loaded question for sure. And easier said than done now in this intense competitive environment<\/strong>. We know that the benefits of being a more knowledgeable and savvier competitor have leveled off. \u00a0It is because everyone can compete online to create or increase their visibility.<\/p>\n You want to create a brand for yourself to increase your competitive edge.<\/strong> Think about this for a minute. WHY should readers buy your book or people purchase your services simply on the strength of your brand? Because brands don’t become brands overnight. They need a lot of exposure to their target market.<\/p>\n They will NEED THE TRANSFER OF AUTHORITY. This happens by having a developed Media BIO packed with YOU appearing as the guest commentator or subject matter expert on or in big name brand media outlets. For instance, if you are seen or heard on established and trusted media source such as a Radio Network or TV Network that’s a great transfer of authority. Or, you can be the quoted expert or contributor on a well-known leading online media news\/feature outlet. Again, another great transfer of authority. You are by association borrowing the credibility, trust and goodwill the media outlet has created over the years.<\/p>\n With all the said, the bottom line is that you will need a comprehensive MEDIA strategy with a deliverable known to create the prestige, influence and clout needed to “become a brand name” that people trust.<\/p>\n In addition to the above, one of the real secrets of branding is consistency. it is consistency over time that is a foundation for building an authoritative and influential brand. The one-and-done days are over. There are just too many books, consultants or professionals to choose from and it’s possible they all look kind of look alike. That’s because they can control a lot of what you see online about them.<\/p>\n People can write their own social media posts, they can create their own podcast, Substack, online magazine and use other blogging or social media platforms. There seems to be a new one every day. But who is doing the talking (or writing)? The answer matters. It is the person themselves. There is no authority transfer taking place.<\/p>\n Take a look at this author expert’s testimonial about the power of authority transfer. Real client Anthony says: “Having FOX’s Neil Cavuto call me an expert on NATIONAL TV goes a long way in my business.” Although the above mentioned outreach methods are \u00a0 all part of the Optimization Wheel I created to help authors, experts and professional manage their growth and development. The Wheel is to organize your strategic and consistent approach to creating an influential brand.<\/p>\n Think of the Optimization Wheel as a bicycle wheel with many spokes. Each spoke represents a method of outreach. You can add as many spokes as you like. Each day, you can work on a spoke or two or more. Consistency pays off.<\/p>\n Another real client tells his story of how his brand led to impressive outcomes: After about 300 publishing house rejections for my book, I did the smartest thing I\u2019ve ever done\u2014hired Annie Jennings PR. The results were astounding. They created expert status for me as a Career Expert. I was booked on National TV, Major Radio Talk Shows both in big cities and Nationally Syndicated Shows. I was chosen as the contributing expert for the impressive top media outlets such as The L.A. Times, CNN.com, Fortune and FoxBusiness.com . . . just to name a few. The BRAND Annie\u2019s team of professionals developed for me opened new doors leading to hundreds of thousands of dollars in new business. With an established BRAND, my book was purchased by a major publisher. And now, instead of one occupation, I currently have four dream jobs. I\u2019d say the return on investment was spectacular.\u201d J.P.H. Author<\/p>\n Annie says “Publisher’s know that readers buy brand. It works like this. If an author already has built rapport with the reader or is an author they know and love readers will buy the book the second it hits the stands.” Appearing in the media is a defining moment for you. Believe me, you didn’t get booked by magic. Your Publicist was hard at works building a brand for you behind the scenes. Why? Because as brands get booked. Hence, think about how my famous Ladder Strategy works.<\/p>\n Annie adds, “But it’s good for authors, experts and consultants to see how our strategy truly works in action. Theory is just that, theory. But you can’t ignore real live results!”<\/p>\n Real client Ken M. says, \u201cAnnie\u2019s approach gets results. I couldn\u2019t be any happier to break through as a \u201cgo-to\u201d person on such shows as CNBC and Fox Business. It\u2019s gotten to the point where I have to say no to offers based on my schedule, traveling and so forth. There has been a 180 degree turn in terms of working with Annie Jennings PR compared to other firms.”<\/p>\n Ken continues, “I really thank them for helping me transition from writing books to breaking into TV to becoming a BRAND. I\u2019m scheduled regularly to come back and the producers seem to like me. Plus, when guests cancel, National TV calls me. Because consistently over time Annie created me as a trusted brand.”<\/p>\n What in it for Ken? He tells. “This influential reputation has increased our company\u2019s credibility as well as the awareness of our firm\u2019s brand. In our network, because of all the media bookings, people are seeing us in a different way. They are referring their friends and family to us. More doors are being opened because of the National TV exposure we have been getting. And yes, I followed Annie\u2019s Ladder Strategy and it worked!”<\/strong><\/p>\n Everyone wants to know.<\/p>\n And everyone wants to be one.<\/p>\n Brands have power. They have credibility. Brands have influence. They are leaders in their field.<\/p>\n Let’s keep this testimonial short:<\/strong> Our real client, Cedric L. says this, “In the consultancy world, it\u2019s very important to have a reputation and your reputation is enhanced by media presence.<\/p>\n What is the formula Annie Jennings PR found that works well in creating a strong, powerful and influential brand? Naturally, there are many brand building ‘spokes’ in the brand building wheel, and for this post we will explore how media placements help build that big brand for you.<\/p>\n Major media that showcases you as an expert creates national expert status. This status, in turn, creates a brand that is stronger than other experts or other firms in your business area or expertise. Good, right?<\/p>\n Now this national expert reputation attracts community. People are introduced to you, your name and your conversation, your thoughts and point of view. Again, good!<\/p>\n We all are aware that most businesses are in a never-before-seen competitive environment because of the sheer abundance of people in their expertise. All of them are easily accessible via the internet. A potential client can google, search for specific topics or search LinkedIn and other social venues and find lots of choices similar to you.<\/p>\n You are standing out via the media. You are the quoted expert in major online media outlets that are known and respected by millions of readers. Your brand strategy includes you appearing on radio interview talk shows in the major markets that go out to tens of thousands, or more, listeners. You are on the nationally syndicated radio shows having a meaningful and valuable discussion that is socially relevant to your audience, crossing the nation coast to coast. Your social media accounts are active with thoughtfully created posts.<\/p>\n No “here today, gone tomorrow” for you. You are steady, consistent and confident. People are noticing you. They could be reading a big online newspaper or website and there you are sharing your thoughts and insight to the issues being discussed. They could be looking through Instagram or taking a look at their Facebook and there you are in their feed with a post about your latest media placement with some comments about what you shared with the audience. You can be there. You can be everywhere your audience is.<\/p>\n Regarding getting booked in the media, keep in mind, the media does not just book anyone. They have guidelines they follow when choosing the expert for their article, radio show or TV show. The media looks at credentials, expertise, experience in the person’s field as well as their previous media. Have other brand name media worked with the expert? You want the answer to this question to be YES!<\/p>\n Community attracts opportunity such as new clients, new speaking events, new consulting or job opportunities.<\/p>\n So, where do you start building brand? Annie Jennings PR has created a strategy that has helped her numerous clients create their own big brand and rise far above their competitors.<\/p>\n There are so many reasons why radio has become the foundation, but let’s simplify it to this idea. Appearing as a guest on a radio show is easy to do, as the shows are done via telephone so there are no expensive travel costs, very low stress, no makeup or special wardrobe but the shows add more power to your Media BIO. There is just you, the host and the listeners. You are able to speak to thousands of listeners with a phone call. You are able to lay the ground work for your brand with radio. Not only are you packing your media bio with brand name media, you are making an impression on your listeners. Radio works well. It’s efficient.<\/p>\n With this in mind, it’s important to work with a top radio booking firm such as Annie Jennings PR. We are well-known for offering radio talk show interviews on the big shows in the major cities, as well as the regional and nationally syndicated radio shows and networks.<\/p>\nI am creating BRAND for you as we move through your publicity campaign.<\/h2>\n
It’s time to take a serious look at how to become a brand.<\/h2>\n
However brands \u00a0need ‘something more’. The ‘something more’ is non-negotiable.<\/h2>\n
The authority transfer factor<\/strong><\/h2>\n
So let’s talk about where the real branding power lies.<\/h2>\n
\n-Anthony M., Investment Relations<\/p>\nThink of an Optimization Wheel as a bicycle wheel with many spokes.<\/h2>\n
It’s not about the book, it’s about your brand.<\/h2>\n
What more testimonials? “They are endless”, says Annie<\/h2>\n
And now you know why authors and experts want to know how to create a credible and trusted brand.<\/h2>\n
Annie Jennings PR has a brand building strategy.<\/a><\/h3>\n
Let’s talk about media placements as a foundation for a strong brand.<\/a><\/h3>\n
However, \u00a0you have one important difference that creates a great impression that you are thriving brand.<\/a><\/h3>\n
You are creating brand.<\/a><\/h3>\n
Be visible to your audience wherever they are. That’s the key to building a successful brand.<\/a><\/h3>\n
Radio publicity can act as the foundation for building your brand.<\/a><\/h3>\n
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