{"id":734,"date":"2017-05-02T15:49:26","date_gmt":"2017-05-02T19:49:26","guid":{"rendered":"http:\/\/anniejenningspr.com\/blog\/2007\/01\/15\/how-to-create-a-powerful-platform-18-point-checklist-tip-17\/"},"modified":"2026-08-05T19:04:12","modified_gmt":"2026-08-05T23:04:12","slug":"book-promotion-platform-spoke-17","status":"publish","type":"post","link":"https:\/\/www.anniejenningspr.com\/book-promotion-blog\/book-promotion-platform-spoke-17\/","title":{"rendered":"Book Promotion Platform Ideas Publicity Checklist – Tip #17"},"content":{"rendered":"

\"BookBuild A Powerful Book Promotion Platform<\/h2>\n

Book Promotion Platform Spoke #17 Create A Professional Website & Media Site<\/strong><\/h2>\n

A website acts as a window to your business. It is the digital version of a brick and mortar store front. And yes, I know it’s hard to build a new site when your strength is in running a business or speaking or writing books.<\/p>\n

But you have to figure out a way to get a great website going for you. And up to date as well.<\/p>\n

When choosing the template (as most sites are WordPress it seems) choose one where you can learn how to operate it. Does it come with a tutorial? If fact, I recommend building it “with” the person you hire to put it together. Take notes. Learn. You never want to be held back because you don’t know how to work your website.<\/p>\n

What belongs on your new (yes, get a new website if yours is over 10 years old) website? A good color scheme that matches your personality and image. Your professional bio that stacks the most\u00a0important info first and includes all your\u00a0education, achievements, expertise, media\u00a0placements etc.\u00a0Include a professional headshot, contact info,\u00a0articles, podcasts and media demo if available. Your services. The benefits to your clients. A high quality copy of your book cover and your photo.<\/p>\n

IMPORTANT: Be sure to create a website with very easy navigation. No more than one or two clicks to get to YES.<\/p>\n

Connect with Annie for book promotion and while you are at it, ask for a site evaluation as well<\/h3>\n

As part of Annie’s services, she will naturally want you to have a great site so feel free to ask her to evaluate your site when you sign up for any of her book promotion campaigns.<\/p>\n

Get book <\/a>marketing, <\/a>book publicity and book promotion services at the famous Annie Jennings PR Firm, NYC #1 PR Firm. Annie specializes in author publicity that will help your book marketing campaign be successful. Let Annie know your goals, dreams and PR objectives so she can determine your best course of action. With many years of experience the\u00a0seasoned staff can help guide your PR choices so you can earn your best return o investment.<\/p>\n

Book marketing starts with a well-developed PR plan that not only helps you promote your books but also helps you build up an influential platform.<\/p>\n

Highlights<\/h3>\n