Genuine is hard to fake. Annie is genuine. Again, you are an author or speaker and you have a first book coming out. You are bombarded with other PR firms making promises about what they can do for you and I have spoken with a few of them. Again, you cannot fake being genuine. That was the sense I got with Annie right away. There was no false promises. She did not say she was going to make me a star. She set up the expectations clearly. Set up the services clearly. We can go here, we can do that, then maybe later we can go here . . . No hard push. I did not feel any hard push such as with other firms who say “if you don’t do this today then I am not going to be able to do this.” None of that. Everything was all very genuine and she listened to me. – Louie Gravance, Author

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