Ever wonder who is the best choice for you to hire for your book promotion and publicity plans? It’s a great question to ask – ‘who should I hire for my publicity goals?’. The first question to ask anyone you are thinking of working with is about their area of expertise. And the first rule of thumb is to ask “what is in it for you” – that is, what do you get as a result of the campaign that is meaningful to you and moves your agenda forward. More to come!