How to promote a non-fiction book for new authors
There are many ways to promote a book and this article will answer questions many authors may have about their book promotion and publicity campaign. Questions often include how soon should I start promoting my book, what are the preparation materials I should create before I reach out to the media, post on social media or ask for book reviews and more.
Think about book promotion before you write your book. Here’s a good tip – Identify your book’s target market. What value can you offer these readers?
This may surprise you but you should be thinking about marketing your book while you are writing it. This way, you can mention the socially relevant themes popular with your intended reader audience. To so this, the first question to ask yourself is who are my targeted readers and what do they most need to know for their success. Next, apply your expertise and experience to advise them on the issues of most concern. Later, when you enter the active phase of book marketing and promotion your book will have the latest trends and address the concerns of your reader.
As a National Publicist, I advise authors to learn all they can about the challenges their potential readers have and provide their unique insight and solutions.
Format your book in an easy to read and accessible style for optimal book promotion.
In addition to identify your target market, make your book easy to access and absorb by the reader. This is done by formatting your book in a way that breaks up the information into bite-size paragraphs and relevant content headings. Include a summary at the end of the end of each chapter that bullet points the most important strategies discussed in the chapter. You reader will appreciate this as they can check their knowledge and if needed, go back to the section where they discovered they need more understanding.
Should authors include their professional BIO, credential and expertise? Why is a BIO important for book promotion?
Authors ask if they should include their BIO. The answer is yes. You want your reader to know your qualifications and experience on the subject matter. Once your start your book promotion campaign your BIO takes on tremendous value to your reader and to the media. The stronger your BIO, the more opportunities you can attract.
Connect with Annie Jennings PR for your discovery call – https://www.anniejenningspr.com/expert-signup/