Book Promotion

Annie Jennings PR is one of the most trusted book promotion firms in the country, offering authors, experts and speakers a powerful and proven path to major media exposure. Unlike traditional retainer PR firms that charge high monthly fees with no guarantees.

Explore our full book marketing resources to see how we customize each campaign for exposure. Annie Jennings PR delivers only guaranteed media placements — on big city radio talk shows, major and local market TV, steaming TV and prestigious online media outlets. Our book promotion strategies are designed to build your brand, elevate your expert status, and create media assets you can leverage for years to come.

Key Takeaways — Book Promotion with Annie Jennings PR

• Book promotion strategies are customized to your goals, credentials and desired outcomes

Book Promotion — Frequently Asked Questions

Q: What makes Annie Jennings PR different from other book promotion firms?

Annie Jennings PR is the creator of the Performance Publicity® model — the original pay-for-performance PR program in the industry. Unlike retainer firms that charge monthly fees regardless of results, Annie only offers book promotion guaranteed media deliverables. You know exactly what you are getting before you invest.

Q: What does a book promotion campaign with Annie Jennings PR include?

Every campaign is customized to your goals. Radio campaigns include guaranteed bookings on high-impact radio talk shows in major markets, unlimited media training by a former award-winning news producer, and a performance guarantee in writing. TV and online campaigns are similarly structured around guaranteed outcomes.

Q. What is the best book promotion strategy for a self-published author?

Radio talk show campaigns are particularly powerful for self-published authors because they provide instant access to thousands of listeners. Annie’s approach to public relations for authors is built around each author’s specific goals and credentials. Radio talk show campaigns are essential for self-published authors because they provide instant credibility and widespread reach across the country. The shows are done via telephone interviews, and create media assets you can leverage on your website and social media. Annie works with authors at every stage to build the right strategy for their specific goals.

Q: How does radio promotion help sell books?

Radio interviews allow you to mention your book title, website and purchase information multiple times during each appearance. With a guaranteed radio talk show campaign, you appear on the biggest shows in the top markets that have a profile that matches your and this gives you access to tens of thousands of listeners at a time. The more shows you appear on, the stronger your brand authority becomes.

Q: What is Performance Publicity® and how does it work?

Performance Publicity® is Annie Jennings PR’s proprietary publicity model. Clients only pay for secured, delivered media placements — never for effort or attempts. This means every dollar you invest returns a tangible media asset. It is the opposite of the traditional retainer model where you pay monthly fees with no guarantee of results.

Q: Does Annie Jennings PR offer media training?

Yes — unlimited media training is included at no extra cost with all radio campaigns. TV campaigns include on-camera and Zoom media training. Annie believes every client should feel prepared, confident and media savvy before their first interview.

Q: How do I get started with book promotion at Annie Jennings PR?

The first step is a conversation with Annie. She will learn about your goals, your book, your credentials and your desired outcomes — and design a book promotion strategy specifically for you. There is no pressure and no obligation.

Many authors get overwhelmed with book promotion strategies. Many publicity firms promising they will “try” to get your book some publicity. And they are willing to charge you a retainer fee to simply “TRY” to get your media placements.

That won’t happen with Annie Jennings PR

At Annie Jennings PR we have very few “rules”. In fact, we only have two rules with 1) we are not allowed to say the word  -and I will spell it for you so you get the idea – the forbidden word is “T R Y”. Instead we go out to the media with the INTENT to deliver the outcome. And rule number 2: Go to your kids recital!

Let’s just talk about your goals and objectives and create the perfect book promotion plan for you. Keep in mind that there are many ways to promote a book. Some ways are more beneficial than others. There is “fast track” PR (when you don’t have a big in house support team working on your book). And there is “slower track” PR where your in house PR support team coordinates a diversified outreach.

Both work well. But it all depends on what you are bringing to the table and how much time you have available to support your book marketing efforts. But, keep in mind that a little goes a long way. PR for your book in its entirety takes time. We will do the heavy lifting, that is, exposure in major media such as getting booked on radio talk show interviews, big brand online media and major city TV shows.

Book promotion ideas

Our firm works with what you have in your tool chest already making in very easy for you. We believe in “no struggle” but just success for you. Annie creates a book promotion plan that has advantages not only in book marketing but about crafting your personal brand and moving your reputation forward.

The HOT! HOT! HOT! trend now is marketing yourself as a brand and promoting your ideas, once again, as a brand. Your book is a showcase of all your intellectual property and experience you have developed over the years. It’s time to build your presence out in the world and create a strong brand identity.

One of our “secrets” in providing the best and most powerful book promotion strategies for you is to get you moving quickly up the media ladder with our tried and true LADDER STRATEGY™.  Some authors are pleasantly surprised to realize that they are in really good hands with our firm. They realize their choice to work with us was correct. We understood them. We allowed them to take their time. We taught them the skill set to propel them forward.

Once we bring our clients to the level of extreme confidence that we knew they truly had all along but they just did not realize it, they find the top of their mountain vista is within their reach.

Book marketing strategies

Keep in mind the one of your book’s most powerful deliverables is that it becomes a showcase of your knowledge and helps you build a big brand. Your book marketing strategy should include getting booked on big brand media to help you create an influential and powerful brand.

Book marketing strategies should propel you to center stage.

Brands sell books. Once you speak with our PR Firm, you will know what to do next. You’ll learn how to manage your PR Strategy like a professional publicist. Our strategy rubs off on you allowing you to up-level your own knowledge of publicity.

People buy books from established big brands. There are so many competing authors and books being published every year that you absolutely must stand out as one of the best. Annie knows this and her publicity strategies have the added benefit of helping you create a meaningful brand that people can trust.

Book promotion services

• • Your book promotion strategy should put YOU in the spotlight!
  • YOU are the main attraction.
  • Your book marketing media placements can elevate you to stardom.
  • The idea is to make sure YOU and your accomplishments are the talk of the town.

Media placements are assets that allow you to be recognized as an authority in your area of expertise. Naturally, this added proof of concept will attract new opportunities to you.

The book marketer in you keeps your eye on maximizing your book’s visibility

As one of the best book promotion firms in the PR industry, as proclaimed by others, we keep these thoughts in mind while working with you:

• • Authors can create a book marketing strategy designed to do more than just sell books if they wish.
  • We offer our clients UNLIMITED MEDIA TRAINING that is provided by a former top radio show anchor.
  • MEDIA TRAINING helps an author or expert qualify for the highest level media placements that deliver the most power for not just selling books, but for elevating their brand.
  • We teach our clients how to leverage their media into assets that they can use to attract opportunities.
  • We book clients on media outlets that pack the most power for our clients in creating their expert status.
  • We build up our clients with rich media assets. Media begets media. We want all of our clients to qualify for as much success as they desire.

Book promotion strategies

Author marketing and book PR publicity strategy includes getting media interviews on radio talk shows, podcasts streaming TV, local big city TV shows and in online media outlets. And to round out our  author’s outreach we look at grass roots publicity that they can do on their own. But don’t worry, we will always be here to answer your questions and brainstorm free marketing ideas that you can do on your own.

Next, we will help you with your social media strategy. It’s ok if you don’t have a million followers. Each of these social media outlets are powerful venues for publicity, exposure, building credibility, maximizing sales and overall publicity.

Book marketing

Should you get started now? Yes! For authors who wish to get going fast we can do that for you. No waiting. Just action.

This is one of the reasons why we offer you FREE UNLIMITED MEDIA TRAINING with your radio publicity campaign and TV segment media training. Media training gets you ready for publicity opportunities quickly. As a general rule, it’s a good idea to move as fast as is comfortable for you.

Just in case you are thinking of doing your own PR remember, there are lots of great PR work you can do on your own. But there are some things you just are not able to do. I encourage you to work with an established PR professional as our acclaimed firm. We have contacts. We are experienced. And we do not make rookie mistakes. Please know that if you are not a match for our area of expertise we will certainly let you know so you can continue your search. With that said, we will do everything we can to help you!

Author radio show marketing & promotion

Using radio talk show publicity interviews is an important part of your overall media and publicity strategy. Radio bookings in big cities and on the national shows are done via telephone. This opportunity gives authors an inexpensive way to promote their books quickly across the USA. No traveling to each city for a radio interview. You can blanket the nation quickly from your own home or office.

Radio interviews in the top cities across the country allow you access to the show’s already established listeners easily. Our PR firm only books our clients on the bigger radio shows in the top 50 ranked markets according to radio industry leader, Neilson. With enough media training and experience we employ our proprietary strategy to get you booked on the nationally syndicated radio talk interview shows. Appearing as a guest on these shows offers you access to a wonderful new audience and provides you with excellent widespread exposure.

Radio talk show publicity

For author marketing, radio talk show publicity campaigns are a good choice. You have more control over the content of a radio interview than you would have on TV shows or in newspapers and magazines making radio ideal for book promotion strategies.

Radio talk show interviews are guest friendly. They allow you to mention your book, where listeners can buy your book, your website and any special services you offer. In addition, Annie offers each radio client UNLIMITED MEDIA TRAINING provided by an on-staff former radio news anchor to teach you how to promote your book responsibly while on the air. You’ll be able to make the most out of each interview and promote your book in the process. You’ll be prepared, confident and media savvy for each interview or we would not pitch you to the show if we did not KNOW you were ready.

Learning how to properly position your book is critical to your overall success. And radio not only offers you significant outreach but also adds big brand media power to your expertise. The more radio talk shows you appear on, the stronger your appeal will be to other media outlets. The benefit of using a variety of marketing strategies is that they all work together in a way that benefits you.

TV campaign for author marketing

Big city TV publicity is excellent for book exposure along with your name and title recognition. Plus, the TV show usually offers a visual of your book’s cover and the title of your book adding value to your appearance. Your TV appearance  usually introduces you as the author of your book and many times they show your book’s cover and y mention your area of expertise. This introduction sets the stage for the audience expectations of your conversation.

TV segments are generally several minutes long and may or may not focus on your topic entirely as you might be appearing as a breaking news expert, however your appearance on a top national expert is a critical element in your book promotion strategy. Be sure to purchase a recording of your TV appearance as this become a media asset that can be re-purposed throughout your social media, placed on your website and on your media page, shared on your YouTube and used to land new opportunities, new clients and new successes.

Getting booked on a TV show is one area where working with a publicist is to your advantage. Remember, everyone else wants to get booked on the show too. But a publicist’s job is know how to break through the clutter so you can be considered for a guest appearance. Plus, our publicists have producer contacts that trust their judgement that the guest is prepared, confident and media savvy.

Our Annie Jennings PR clients enjoy our preferred Performance Publicity Program as it removes the high monthly retainers our clients always regret if they have worked with them. Here is a real story on my blog of one client that says she paid over $70,000 on PR retainer fees “for nothing”. And that is a shame. Book promotion blog post summarizing her story of loss. It’s not just the financial loss, it’s that she did not get a chance to experience her book out in the world helping others with her work.

Want media bookings? You’ve come to the right place!

As one client said recently, “I’ll pay Annie all day long for secured media bookings that enhance my competitive advantage”. Our Publicity Performance Program allows you to access our highly effective marketing strategy that’s been perfected over our 25 years as a top PR firm helping authors success both in book sales and in building their brand.

Annie Jennings PR provides you with UNLIMITED MEDIA TRAINING AT no extra cost to you. By the time you are ready to get book promotion, you will be a skilled, confident and media savvy author, expert and guest.

Author and Licensed Mental Health Therapist, Vladimire C., shares her story on our book promotion and marketing blog. She says, “Annie came highly recommended as one of the top publicists in the county. My publisher told me that she had other authors that had great success working with Annie. If you want your book out there and you want to motivate the masses you have to go with Annie Jennings!”

Big city & streaming TV publicity

Appearing on the top city and streaming TV shows gives authors and experts tremendous exposure. And you can appear on many shows increasing your visibility, media credentials and adding to your ability to be an influencer in your area of expertise. We have a strategy that builds up authors and experts so they fit the criteria for getting a booked as a guest on national TV shows.

But it can happen fast as well. As one client says”with Annie, be careful what you wish for because she will get it for you”.

Annie says she can’t help being successful for her clients. She simply cracked to code to providing the media with “ratings bonanza” authors that are great for the media outlet. As a result, the media trusts her judgement and expertise. You simply don’t get this type of media respect with other PR firms. Remember, Annie Jennings PR offers guaranteed deliverables only. Each campaign includes a performance guarantee.

Have you ever heard of The Halo Effect? Well, author and CEO, Jay M. says that when you are presented to the media by a trusted and proven top PR firm, that credibility transfers to you, hence, The Halo Effect.

Benefits of appearing on TV for book promotion

TV publicity in cities across the USA is excellent for book exposure, your name and title recognition. Plus the TV show usually offers a visual of your book’s cover and the title of your book in the chyron adding value to your strategy. Your guest TV appearance  usually introduces you as the author of your book, many times showing your book’s cover and usually mentions your area of expertise. This introduction sets the stage for audience expectations of your conversation..

Purchase a recording of your TV appearance as this is a media asset you can leverage. Your media bio can be re-purposed throughout your social media, placed on your website and on your media page, shared on your Youtube and all other social media. Your accomplishments in media bookings can be used to land new opportunities, new clients and new success.

To get booked on major city TV show though, is one area where working with a publicist is to your advantage. Remember, everyone else wants to get booked on the show too. But a publicist’s job is know how to break through the clutter and actually get you booked. Plus, our publicists have tremendous experience and established media contacts that trust their judgement. They know that the guest is prepared, confident and media savvy.

No PR retainer fees.

Annie created the concept of NO RETAINERS and offers Performance Publicity and Guaranteed Deliverables.

Our clients enjoy their Performance Publicity Program as it removes the high monthly retainers our clients always regret if they have worked with them. Here is a real story of one client that says she paid over $70,000 on PR retainer fees “for nothing”.  And that is a shame. It’s not just the financial loss, it’s that she did not get a chance to experience her book out in the world helping others with her work.

Authors flock to our radio publicity campaigns as we offer guaranteed deliverables, free unlimited media training and booking on the 5,000-50,000 watt shows in the Top 50 cities.

Want media bookings & book promotion? You’ve come to the right place!

As one client said recently, “I’ll pay Annie all day long for secured media bookings that enhance my competitive advantage”. Ask Annie about our performance division and how our professional publicists can help you get booked on TV shows while others are still sending emails asking to be on TV.

Online media placements for book promotion

It is vital to be seen and heard online. Being a quoted expert or guest contributor offers you valuable benefits of increasing your online visibility and credibility. Some of the online marketing benefits include:

• Association with big brands with clout and good reputation
• Reach people where they are, not where you wish them to be. You widen your audience, increase traffic to your website  and if the online media includes a link back to your site that enhances your SEO ranking.
• Networking with other authors or experts mentioned in the article.
• Readers are introduced to your brand.
• You can leverage all of your publicity, including online media on social media, in your email newsletter, in conversation with possible clients or as a media asset in landing speaking opportunities.
• You never know who will be reading the article where you are a contributing author or expert and reach out to you for an opportunity.

Learn more about Annie Jennings PR.

Enjoy Annie’s publicity and book promotion blog to add value, wisdom and knowledge to your media outreach.