Real Publicity Story: How Public Relations For Authors Built Col. Cedric Leighton Into A CNN Correspondent
This real publicity story shows what strategic public relations for authors and experts can truly achieve. Col. Cedric Leighton came to Annie Jennings PR Firm after he retired from 26 years of service in the United States Air Force. He is now an internationally respected expert on leadership, cyber security, foreign policy and military matters.
When Cedric Leighton retired from the military, he chose to work with Annie Jennings PR to create the next chapter of his life. Cedric is now a CNN TV correspondent. Annie says, “Our strategy was to position him as a military analyst commenting on all things military. Next we were able to secure numerous media placements for him where he built an impressive media bio”. says Annie.
Cedric recognized the power of being seen and heard in the media. He immediately signed up for our top markets radio campaign and our popular Performance Publicity Campaign for TV Shows and bookings on major brand media outlets.
Cedric shares his story of working with the a top NYC Publicist Annie Jennings PR firm for his media and publicity outreach.
Major publicity media real story podcast
Over the past few years Cedric has been interviewed hundreds of times on National Radio and TV including PBS News Hour, CNN, Bloomberg, CNBC, FOX News, FOX Business, C-SPAN, AP TV, BBC and Al Jazeera, just to name a few! He is also a regular contributor to ‘Capital Insider’ in Washington, DC and has been featured in the Wall St Journal, New York Times, LA Times, Washington Post, AP, among many others. In addition, he has served as a Cybersecurity and Foreign Affairs panelist for Bloomberg conferences, as well as others across the country.
Whether you’re local or national, working with a book publicist NYC based firm gives you access to top media relationships. If you are marketing a book, working with a top firm that specializes in public relations for authors and experts means your campaign is built around specific goals.
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Real Publicity Story: Col. Cedric Leighton Says It’s All About Leveraging Annie’s Talents
Colonel Cedric Leighton tells his publicity success story
After 26 years experience as an intelligence officer in the United States Air Force, and retiring as a Colonel with numerous medals and awards, what prompted you to contact Annie Jennings PR for publicity?
Annie Jennings PR is recognized among the leading book marketing experts in the industry.
Cedric says the choosing the right book marketing firm is one of the most important decisions an author or expert can make.  When you are using your publicity initiative for specific media placements or for creating a brand for yourself in your area of expertise, you have to understand how TV and radio work. Annie Jennings helps you do that and provides a way to use this media as part of a greater business strategy.
Publicity with Annie Jennings is much more than just placing you on TV or radio, it enhances your business growth and allows you to realize a potential that in many cases, you would not have been able to reach without that publicity.
It’s important to leverage the talents of the great team at Annie Jennings PR in order to create and get your message out into the world. To let your voice be heard. That is why I have been a client for the last several years and made Annie a core element of what we do as a business.
What was it like working with the Annie Jennings team of professional publicity experts?
Annie Jennings is a team of great and wonderful professionals. Not only are they experts in publicity but they understand the media landscape as well. It is very important to have a great PR team on your side. You can create opportunities for yourself by leveraging their capabilities.
How have the people you’ve met as a result of Annie’s publicity helped you?
I have met many people who are prominent in the news including former ambassadors, former high level officials. Sometimes even current ambassadors, members of congress, senators, former governors, former cabinet secretaries and CEO’s of companies. All of these have been in contact with the media at the same time I have been in contact with the media. Or they reached out to me as a result of appearances.
Furthermore, media proves your versatility and conveys a sense of getting things done. I think that is what makes media campaigns like this very attractive from a business prospective, especially a consulting business prospective.
How has all of this publicity media exposure impacted your consulting business?
In the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence. Many media organizations do independent vetting of their guests and then decide if they will put you on the air. Once you are chosen, you can impart information, convey a message and showcase your knowledge. If people want to use that knowledge further then they have a way of contacting you. You can be contacted through your website and they can hire you for projects they are working on.
As a result I have been able to work with governments both foreign and domestic. I have been able to work with private industry both on the technical side, in terms of service providers for certain technical solutions in the cyber security markets, but also with people who are buying solutions. If you have an enhanced reputation because of media presence it makes a huge difference and that’s what I have been able to leverage to great effect.
In fact, I’ve spoken at several domestic conferences but also at international conferences. I gave a keynote panel discussion on the future of the world with distinguished guests including former ambassador from Pakistan to the U.S. That level of interaction with very influential people was only enhanced by the way that I was able to use the effective media strategy that Annie Jennings has provided.
At the end of the day, it’s about buying publicity solutions or outcomes that enhance your business and reputation
To learn more about Colonel Cedric Leighton and Cedric Leighton Associates, a unique consultancy at the nexus of 21st Century Crisis Management, Leadership Development, and Strategic Risk Management  please visit www.cedricleighton.com
Public relations for authors and expert additional blog posts of interest:
Real publicity story of how public relations for authors can bring you to all new levels of success.
Want to know how to create your own expert status? Here are some links of interest:
Getting booked on TV shows in major cities
How to rise to the top with the Annie Jennings PR’s marketing campaign
Does a publicity campaign offer a ROI for the author or expert?
Annie Jennings PR is a national publicity firm that is famous for their bookings on radio talk shows, TV shows in the local, regional and national markets, prestigious online media, high circulation and/or targeted magazines. Authors, experts and speakers love to work with Annie as she offers guaranteed deliverables on her top markets radio campaign that includes bookings on big radio talk shows and nationally syndicated shows.
Highlights
- Public relations for authors and experts begins with finding a firm that understands your unique message and goals.
- A powerful book promotion strategy amplifies your message to reach the audiences that matter most.
- Radio publicity gave Col. Cedric Leighton the platform to share his expertise with audiences across the country.
- The right publicist leverages your talents and credentials to create media opportunities that build your brand.
- Author publicity at this level transforms careers. He opened doors to major media outlets and beyond.
- Annie Jennings PR is the #1 publicity firm for authors and experts with certain goals. They want a campaign that leverages their unique talents and delivers outstanding national media results.
- Annie Jennings PR’s performance publicity model means clients pay only for secured media placements. Many authors and expert says it is the smartest investment to make in building a national brand.
- Col. Cedric Leighton’s story is one of many authentic Annie Jennings PR reviews from authors and experts. Clients say that Annie can leverage their unique talents to open doors they never expected to walk through.
- For more publicity tips and strategies visit The Annie Jennings Online Magazine, JenningsWire The World Of Success. You will find hundreds of blogs and podcasts on a variety of lifestyle, business and publicity topics.
Annie is also well known for offering her famous Performance Publicity Campaign. This campaign allows you to build up your personal and business credibility with targeted media that serves your marketing goals.
