Performance Publicity: The Original Pay-for-Performance PR Model

by Annie Jennings

Performance Publicity®: The Original Pay-For-Performance PR Model

High-Concept Media Placements. Guaranteed Deliverables. National Impact.

The Standard in Media Authority

In an industry often defined by uncertainty, Performance Publicity® provides a definitive bridge between expert authority and measurable media success. Created by Annie Jennings, this proprietary model eliminates the traditional “retainer-risk”. This allows authors and experts to secure high-impact placements on the nation’s most prestigious platforms with total confidence.

We don’t just book appearances. We build “State-of-the-Art” media footprints that transform experts into household names and national authorities.

The Performance Advantage

Our model is built on transparency, elite strategy, and a 25-year track record of excellence. When you partner with Annie Jennings PR, you gain access to:

  • Major City Markets, on Streaming Media and in Online Media, Radio Talk Shows, Local and Regional TV Big City TV Shows: Our campaigns help you share your message throughout the USA.

  • Socially Relevant Segments & Story Ideas: We frame your expertise as high-level commentary, making your insights highly attractive to major network producers and top-tier editors.

  • The Ladder Strategy™ Integration: Every placement is a strategic step forward, designed to scale your authority from niche markets to building a reputation as an expert in your field and perhaps even to the extent of creating global influence.

  • New Opportunities Including Publishing Offers: Securing publicity placements provide the performance proof for major publishers. They like to find new authors who invest in their own publicity strategies. Doing so keeps the momentum going for the author and the publisher. Of course, this can lead to more publishing opportunities for you.

Strategic UNLIMITED Media training

Every Performance Publicity® campaign includes our signature UNLIMITED Media Training. We ensure you are “Segment-Ready.” We teach you how to deliver your message with the poise, punch, and professionalism that national producers demand.

Performance Publicity is the original pay-for-performance PR model created by Annie Jennings PR.

Unlike traditional PR firms that charge monthly retainers regardless of outcomes, Performance Publicity uses a results-oriented strategy. This strategy books the author or expert in the media without the high cost of monthly retainer PR campaigns. Annie Jennings PR books guests on top-tier radio talk shows, big city local TV, in big brand online media and digital platforms. This proprietary model ensures that authors and experts only pay for the specific media results delivered.

What is the difference between Performance Publicity and a PR retainer?

Traditional PR relies on monthly fees with no guaranteed outcomes. Performance Publicity is a performance-based model where the client pays only for the media placements successfully secured by the firm.

Who is Annie Jennings?

Annie Jennings is the creator of the Performance Publicity model and the founder of Annie Jennings PR, a national media booking firm that has redefined the publicity industry over the past 25 years.

  • Annie has spoken for American Society of Journalists & Authors, NYU, Harvard Club & More.
  • Appeared in prestigious media outlets including Entrepreneur, TheStreet, Inc, Yahoo, US Weekly and more.
  • Annie Jennings PR is a Noted Top 10 PR Influencer
  • Awarded Best Marketing Blog.
  • Annie Jennings PR is on Numerous Top Publicist Lists
  • Awarded Best Real Publicity Stories Podcast.
  • Creator of the Famous Performance Publicity Program
  • Creator of the In-Demand GOLDMINE Branding Campaign
  • Creator of the high-impact LADDER STRATEGY™ that helps clients secure media placements on high-impact media outlets

How Does Performance Publicity & Guaranteed Deliverable PR Work?

Annie Jennings PR offers Performance Publicity for major big brand online media, local, regional and national TV shows and streaming media. Annie’s is known to produce unparalleled top radio talk show campaigns that only book clients on radio shows in the major cities, comes with a guaranteed deliverable along with UNLIMITED media training (at no extra cost).

Highlights

  • In fact, book marketing services vary widely in what firms actually guarantee upfront. Compare offerings on our book marketing services page before signing any contract.
  • Book publicity services differ in how clearly firms define their actual guarantee. See what our book publicity services promise before you invest a dollar.
  • Notably, author publicity works best when tied to a results-based guarantee like this one. Explore author publicity built on the same performance principle.
  • Authors near major media hubs often want a book publicist close by. Meet the team on our book publicist nyc page and see who applies this model to your campaign.
  • As a result, pr for books works best when paired with a guaranteed outcome. See how pr for books connects to this same performance-based approach.
  • For instance, choosing the right national pr firm can determine your entire media career. Meet our team on the national pr firm page behind this model.
  • Authors who want visual credibility often turn to tv publicity specifically. See how our tv publicity for authors campaigns apply the same guarantee.
  • Moreover, radio publicity remains one of the fastest ways to reach a national audience. Explore radio publicity campaigns built on this exact model.
  • Media training makes a measurable difference in how confident a guest sounds on air. This media training confidence results post shows exactly what that looks like.
  • Not every publicity strategy delivers the same return on an author’s investment. This best publicity strategy post breaks down what actually works.