How does Performance Publicity and guaranteed deliverable PR work?

Annie Jennings PR offers Performance Publicity for big brand online media, TV, and streaming. Radio campaigns focus on major cities in the Top 50 markets and include guaranteed deliverables and unlimited media training at no extra cost. You only pay for what is delivered.

What is the Ladder Strategy?

The Ladder Strategy is a proprietary framework created by Annie Jennings that helps authors, experts, and speakers scale their media authority systematically. It provides a strategic roadmap for building a powerful media presence that attracts new opportunities and strengthens national expert status.

Performance Publicity®: The Original Pay-For-Performance PR Model

Q: What is the difference between Performance Publicity and a PR retainer?

Traditional PR relies on monthly retainer fees with no guaranteed outcomes. Performance Publicity is a pay-for-performance model where clients only pay for the media placements successfully secured by the firm. There is no retainer risk and no paying for effort without results.

High-Concept Media Placements. Guaranteed Deliverables. National Impact.

The Standard in Media Authority

In an industry often defined by uncertainty, Performance Publicity® provides a definitive bridge between expert authority and measurable media success. Created by Annie Jennings, this proprietary model was designed to eliminate the traditional “retainer-risk,” allowing authors and experts to secure high-impact placements on the nation’s most prestigious platforms with total confidence.

We don’t just book appearances; we build “State-of-the-Art” media footprints that transform experts into household names and national authorities.

The Performance Advantage

Our model is built on transparency, elite strategy, and a 25-year track record of excellence. When you partner with Annie Jennings PR, you gain access to:

Being Seen & Heard in Major City Markets, on Streaming Media and in Online Media, Radio Talk Shows, Local and Regional TV Big City TV Shows: Our campaigns help you share your message throughout the USA.
Socially Relevant Segments & Story Ideas: We frame your expertise as high-level commentary, making your insights highly attractive to major network producers and top-tier editors.
The Ladder Strategy™ Integration: Every placement is a strategic step forward, designed to scale your authority from niche markets to building a reputation as an expert in your field and perhaps even to the extent of creating global influence.
Attracting New Opportunities Including Publishing Offers: Securing publicity placements provide the performance proof for major publishers who like to work with authors who invest in their own publicity strategies. Doing so keeps the momentum going for the author and the publisher. Of course, this can lead to more publishing opportunities.

Strategic UNLIMITED Media training

Every Performance Publicity® campaign includes our signature UNLIMITED Media Training. We ensure you are “Segment-Ready,” teaching you how to deliver your message with the poise, punch, and professionalism that national producers demand.

Performance Publicity is the original pay-for-performance PR model created by Annie Jennings PR.

Unlike traditional PR firms that charge monthly retainers regardless of outcomes, Performance Publicity uses a results-oriented strategy that is designed to help the author or expert get booked in the media without the high cost of monthly retainer PR campaigns. Annie Jennings PR books guests on top-tier radio talk shows, television, in big brand online media outlets and on digital platforms. This proprietary model ensures that authors and experts only pay for the specific media results delivered.

What is the difference between Performance Publicity and a PR retainer?

Traditional PR relies on monthly fees with no guaranteed outcomes. Performance Publicity is a performance-based model where the client pays only for the media placements successfully secured by the firm.

Who is Annie Jennings?

Annie Jennings is the creator of the Performance Publicity model and the founder of Annie Jennings PR, a national media booking firm that has redefined the publicity industry over the past 25 years.

Annie has spoken for American Society of Journalists & Authors, NYU, Harvard Club & More.
Appeared in prestigious media outlets including Entrepreneur, TheStreet, Inc, Yahoo, US Weekly and more.
Annie Jennings PR is a Noted Top 10 PR Influencer
Awarded Best Marketing Blog.
Annie Jennings PR is on Numerous Top Publicist Lists
Awarded Best Real Publicity Stories Podcast.

How Does Performance Publicity & Guaranteed Deliverable PR Work?

Annie Jennings PR offers Performance Publicity for major big brand online media, local, regional and national TV shows and streaming media. Annie’s is known to produce unparalleled top radio talk show campaigns that only book clients on radio shows in the major cities, comes with a guaranteed deliverable along with UNLIMITED media training (at no extra cost).

Performance Publicity: The Original Pay-for-Performance PR Model