Publicity
Annie Jennings PR is a national publicity firm that helps authors, experts, and speakers build powerful brands through strategic media placements. Publicity is one of the most effective tools for creating national expert status, growing a competitive advantage, and attracting new opportunities.
Our PR firm has been offering guaranteed deliverable radio talk show and performance publicity campaigns for clients for decades with no monthly retainers. From major radio talk shows and TV appearances to prestigious online media, Annie’s publicity campaigns are built around your message, your goals, and your potential.
Annie Jennings PR has placed clients in thousands of major media outlets (again, as long as they matched the profile of the media outlet) including CNN, TODAY Show, Wall Street Journal, NY Times, Forbes, and Entrepreneur.
The media books a specific type of guest or expert. Keep in mind these two essential elements of their guest selection criteria. Remember, we don’t make the rules but we know what they are.
- 1). The client has to know the current trends in their area of expertise as being a socially relevant guest or commentator is essential. You have to know what has already been covered about your topic by your target media outlet.
- 2). The author or expert’s topic, credentials and media BIO must match the profile and booking criteria of the media outlet.
Benefits of the various Annie Jennings PR campaigns
One of the most powerful publicity tools available to authors and experts today is a targeted radio publicity campaign that puts you in front of engaged audiences in top cities across the U.S.
Strategic book publicity placements in major media outlets build your credibility while simultaneously promoting your book to new audiences.
Annie Jennings PR specializes in author publicity campaigns designed to create national expert status and open doors to speaking, consulting, and media opportunities.
Annie pioneered the performance publicity model — the original pay-for-performance PR approach where clients pay only for guaranteed media deliverables.
Combined with a smart book promotion strategy, publicity placements give authors a powerful competitive advantage that advertising simply cannot match.
KEY TAKEAWAYS
Publicity Builds National Expert Status — Being seen and heard in major media establishes you as a trusted authority in your field is far more powerfully than advertising.
Consistency Is The #1 Key — Effective publicity strategy is not a “one and done.” The brands that win are built through consistent media placements over time.
Publicity Supercharges Your SEO — Every time a high-ranking media outlet links back to your site, your domain authority grows — boosting your search engine rankings and AI visibility.
Media Placements Create Competitive Advantage — Being chosen by the media acts as proof of concept that you are a respected and knowledgeable expert. Competitors cannot replicate your earned media.
Publicity Promotes Your Book AND Your Brand — Every media placement promotes your book, your name, and your expert status simultaneously — three benefits from one campaign.
Annie Jennings PR Offers Guaranteed Deliverable Radio Campaigns & Performance Publicity — No monthly retainers. You pay only for the media placements you receive through Annie’s pioneering Performance Publicity model.
FAQ
Q: What is publicity and why does it matter for authors and experts?
A: Publicity is the strategic placement of your name, message, and expertise in media outlets. This includes radio shows, TV programs, podcasts, and online publications. Media placements can build your brand, create national expert status, and attract new opportunities. For authors and experts, publicity is one of the most powerful ways to stand out in a crowded marketplace.
Q: How does publicity help build my brand?
A: Each media placement adds to your credibility, name recognition, and authority. Being featured in big brand media — whether as a radio guest, TV commentator, or quoted expert in an online article — signals to your audience, your peers, and Google that you are a trusted leader in your field.
Q: How does publicity improve my SEO?
A: When high-ranking media outlets feature you and link back to your website, your domain authority increases in search engine results. This makes your site more likely to appear when potential clients, readers, or journalists search for your topic — and increasingly, in AI-generated answers on Google, Perplexity, and ChatGPT.
Q: How often should I be getting publicity placements?
A: Consistency over time is the single most important factor in building a powerful brand through publicity. The top mistake authors and experts make is stopping after a few placements. A sustained media presence keeps your brand visible, prevents competitors from taking your spot, and builds the kind of media bio that opens doors for years.
Q: What types of publicity does Annie Jennings PR offer?
A: Annie’s firm offers a variety of media campaigns. Services include radio talk show campaigns with guaranteed deliverables, TV bookings in major cities, influential online big brand media placements, and podcast campaigns. All radio campaigns include FREE UNLIMITED MEDIA TRAINING AND a performance guarantee.
Q: Why choose Annie Jennings PR for publicity?
A: Annie Jennings PR is the original pay-for-performance publicity firm. Clients pay only for secured media appearances — no monthly retainers, no risk.
Client Testimonial: “In 5 minutes, Annie outlined a spot-on PR campaign for my book with an out-of-the-box idea I would never have thought of in a million years — and keep in mind that I am the author of a Public Relations book.” – Bob B, Author
Create expert status.
Creating national expert status provides credibility. Many authors use their book to showcase their area of expertise. They do this so they can create interest in their brand and create national expert status. And this can lead to attracting new opportunities.
Create an influential brand.
Marketing a book allows you to promote yourself as a subject matter expert. Plus, it adds lots of brand power. Your brand includes being a guest on TV shows, top city radio talk show or the expert commentator on a big brand media online outlet.
Accelerate your brand.
The media has many choices when deciding which author or expert to quote or interview. The fact that they have chosen you speaks to your authority and expertise. Being chosen by the media acts as proof of concept that you are a knowledgeable expert.
Supercharge your SEO.
Anytime a high ranking site links back to your site, your authority ranking increases in the search engine results. You provide the search engines with info they can use to determine if you have the authority to be a trusted source.
Be “the brand”.
Brand creates lots of prestige for you and your business. Media placements offer the opportunity for you to up-level your brand to compete more effectively. They allow you to showcase your knowledge, expand your exposure to your target market and build up an impressive Media BIO.
Client Testimonial: “Many people think that if you write a book, you just won the lottery. What they don’t realize is that the odds of winning the lottery are about the same as making it as a published author. After more than 300 rejections, I believed so strongly in my first book that I invested my own money and self-published. Then, I did the smartest thing I’ve ever done—hired Annie Jennings PR!
The results were astounding, establishing me as a Career Expert with interviews on National TV, high-listenership radio show in the major cities, and prestigious print (The L.A. Times, CNN.com, Fortune, FoxBusiness.com).
The platform Annie’s team of professionals developed for me has opened new doors, leading to hundreds of thousands of dollars in new business. With an established platform, my book was purchased by a major publisher and instead of one occupation, I currently have four dream jobs. I’d say the return on investment was spectacular.” – J.P., Award-winning, Bestselling Author
Don’t be a ‘one and done’ expert.
Once you start your media outreach strategy, don’t stop. This is the biggest mistake authors and experts make when building their brand. Effective brand building strategy, hence creating a competitive advantage, is about being seen and heard in the media on a regular basis.
With this publicity approach of consistency over time, you keep other competitors from taking your spot in a media opportunity. You prevent other similar experts from getting in on the action. Believe me when I say that your competitors are nipping at your heels.
Real publicity stories you might enjoy:
How Annie’s PR Strategy Transformed Dr. Edelstein’s Book Campaign
Find out why Dr. E says this about Annie: “I had spoken with other PR firms about my book promotion and publicity but as soon as I got on the phone with Annie, things were different immediately. It was right away that I felt she had significant real-world expertise and a track record of success. She asked me about my goals. She laid out a plan for me from this day forward. I thought, now here is someone with the knowledge, experience and time commitment to get this job done. I was hooked.”
How Media Presence Built Cedric’s Consulting Reputation
Why does Cedric say “In the consultancy world, it’s very important to have a reputation and your reputation is enhanced by media presence. Many media organizations do independent vetting of their guests and then decide if they will put you on the air.
