Radio Campaign

Annie Jennings PR offers the most powerful guaranteed radio talk show campaign in the publicity industry. Authors, experts, and speakers are booked exclusively on high-impact, high-listenership shows in the Top 50 Major Markets. Client can also get booked on regionally and nationally syndicated shows and networks for expanded “across the nation” exposure.

Radio Campaign Overview

There are no low-listenership radio shows, no middle-of-the-night slots, no college stations. You are booked on the biggest shows broadcasting to the heart of each major city that have a profile that matches your topic.

Every radio campaign includes a performance guarantee backed by contract. Clients love that Annie commits to delivering the agreed bookings as outlined in your radio campaign contract. Additionally, her experienced professionals create a meaningful and rating bonanza segment for you and the show.

This is not a “will try and book the shows” situation you hear about quite often. Moreover, it is a contractual obligation. As a result, this performance guarantee makes it the only truly guaranteed radio campaign in the PR industry.

Radio Campaign Media Training and Strategy

Unlimited media training is included at no extra cost for the full duration of your campaign to ensure you are optimized for the microphone and ready to deliver a powerful interview. Our professional media trainers work with you step-by-step to craft socially relevant messaging, and prepares guests to be confident, credible, and engaging on any major show.

Radio campaigns are conducted entirely by phone or Zoom audio. You are not traveling, there are no studios, no wardrobe requirements and no makeup. Clients reach tens of thousands of listeners per show from their home or office. Nationally syndicated shows can distribute a single interview across dozens to hundreds of stations, blanketing the country in one booking.

The campaign produces outcomes that extend far beyond the interview itself. Clients report building powerful media bios, gaining national expert status, attracting new speaking and consulting opportunities. They also report broadening their audience and driving their business models forward. These are the benefits of a radio campaign with shows in the major cities from all from the momentum created by consistent, high-profile radio appearances.

Key Takeaways For Your Campaign Success

The Annie Jennings PR radio campaign is a guaranteed deliverable. You sign up for your radio campaign for a certain number of interviews of a designated wattage and location. The shows are in the high-listenership major top 50 cities and/or on the Nationally Syndicated Shows. No other PR firm structures its radio campaign this way. The bookings are contractually committed, and any gap is refunded on a pro-rated basis.

Bookings are on 5,000–50,000 watt shows broadcasting to the heart of the major To 50 U.S. cities. You can also get booked on Syndicated Shows that multiply your reach exponentially. One interview on a nationally syndicated show can air on dozens to hundreds of radio stations. Clients get coast-to-coast exposure all from a single telephone or Zoom audio call.

Radio Campaign Deliverables and Training

Unlimited media training is a campaign cornerstone that teaches great guest skills at no extra cost for you. Annie pays for your media training because it is essential to providing a stellar experience for you, the audience and the show. Our media trainer is former national news anchor and coaches clients throughout the entire campaign. You get UNLIMITED media training. You can perfect your skills to feel comfortable, confident and prepared for the interview. Our media trainer includes practice interviews that mirror the real experience.

Radio is fast-moving and accessible with no very little lead time, no travel and no production costs. Campaigns launch quickly, making radio ideal for book releases or any time-sensitive publicity push. Radio is also ideal for creating buzz and high-energy for you and your new book.

Radio Campaign Placements and Outcomes

The campaign EXCLUDES all low-impact bookings by design. No internet-only shows, no college stations, no outskirts-of-market shows, no overnight slots and no low listenership shows. The bookings in the top cities and nationally syndicated shows add credibility, influence and clout to your reputation. Your radio campaign helps you create national expert status and a strong ‘proof of concept’ media bio.

Client outcomes include more than media placements. Speaking events, new consulting clients, expanded outreach and competitive positioning are among the real-world results clients consistently report. Many clients report people say to them, “I heard you on the radio!”. An added benefit is your current and prospective clients are impressed by hearing you on the radio. This is powerful for you as this adds confidence that your client made or will make the right choice in hiring you.

FAQ’S

What makes the Annie Jennings PR radio campaign different from other PR firm radio campaigns?

The campaign carries a performance guarantee backed by contract. Clients are booked exclusively on high-impact, high-listenership shows in the Top 50 Major Markets and on syndicated shows. There are no filler bookings or no low-listenership shows. Unlimited media training from an award-winning former network news producer is included at no additional cost. No other firm combines all three of these features in a single radio campaign.

What does “guaranteed deliverable” actually mean?

It means the number and type of radio bookings are specified in the contract. Annie Jennings PR is obligated to fulfill them. If any contracted booking goes undelivered, the client gets a pro-rated refund. The guarantee is contractual, not just a verbal commitment.

What types of radio shows are included in the campaign?

Campaigns include bookings on 5,000–50,000 watt stations in the Top 50 Major Markets. The shows broadcast to the heart of each city. Plus, your radio campaign books on regionally and nationally syndicated shows. Furthermore, the shows are generally talk radio shows with a certain profile that can be feature, lifestyle, news or political although there can be crossover.

What types of shows are NOT included?

The radio campaign specifically excludes internet-only shows, college radio, overnight time slots, low-listenership shows, and stations on the outskirts of a major market. They signal may reach the big-city DMA but they would reach less of the market’s listeners.

Do I have to travel for radio interviews?

No. All radio interviews are conducted by phone or Zoom audio and the station generally calls you. There is no travel, no studio appearance, no makeup or hair preparation required. Clients can conduct interviews from home or their office.

How does UNLIMITED MEDIA TRAINING work?

From the start of your campaign through its conclusion, you have access to our former national network news anchor. Your media trainer will  provide coaching, message development, and practice interviews that replicate the real radio experience. There is no cap on the number of sessions.

What results do clients typically experience?

Clients report building impressive media bios that loaded with major-market brand-name placements. This allows them to develop national expert status,  attract speaking engagements and consulting opportunities. Radio shows can grow their audience reach, and drives their business models forward.

Can a radio publicity campaign land a client $100,000+ ad value & $300,000 pr value?

YES, it happened to our client but I must say it is not unusual. Here’s what. happened.

A third party radio reporting service analyzed a typical 18 radio interview campaign. The results were impressive. We submitted a completed radio schedule for analysis. The radio schedule included the name of the station, show name, time and day of the interview. We did this so the reporting firm could get accurate results for the actual listenership during the time our client was on the air.

Radio shows in the big cities have dedicates listeners, fun hosts and GREAT GUESTS. And that’s why we include UNLIMITED FREE MEDIA TRAINING for you because a great guest is a tremendous value to the show.

How quickly can a radio campaign generate bookings?

Radio moves faster than most other media. There is no long editorial lead time. Once media-trained and booked, clients can begin appearing on major shows relatively quickly, making radio an ideal first step for book launches or time-sensitive publicity goals.

Can radio appearances help with other media beyond radio?

Yes. Major-market radio bookings build the media bio and credibility that attract TV producers and online editors. Clients frequently leverage their radio campaign into TV segments, columnist opportunities, and online media placements. Annie’s documented strategy for building an influential media bio compounds over time.

Who is the ideal candidate for this campaign?

Authors, experts, speakers, consultants, and publishers who have a socially relevant message and professional credentials or experience in their area of expertise. Their goals should include reaching large audiences quickly. The campaign works best for clients who are committed to media training and prepared to engage audiences on timely, relevant topics.

Can I get started with my radio campaign FAST?

In fact, you can start today even! Just click on the Get Started Now box below and let me know of your interest.

Many Authors Say Their Radio Campaign Provided Tremendous Value

They say it is the best campaign their money can buy.

“In fact, I agree,” says Annie. “That’s exactly how we planned our radio offering. We want to help people.”

Real story of success

Our client, Gail Ferreira’s radio publicity campaign with Annie Jennings PR was a great success. She was booked on radio talk shows across the country. Her campaign included four national radio shows as well. Dr. Gail received tremendous exposure of her messaging and was able to be heard and promote her book across the nation.

Not only was Dr. Gail in a position to be heard and influential and help thousands with her message. She now has big name media brand placements to create an influential media opening doors to other big brand media placements.

Testimonial

Dr. Gail tells the story of how someone heard her on a radio show, bought her book and called her and hired her for several prestigious speaking events in a major city. Wow!

“I did the radio campaign with Annie Jennings and I really enjoyed doing all of the radio interviews.” – Gail Ferreira, PhD Author

You can listen to Dr. Gail’s real story podcast or read the blog that includes a transcript of her podcast: I Got Several Speaking Events From Being Heard On Radio Shows

Big Shows In Major Markets & Syndicated Radio Shows

Annie respects all media. However, she set out to create the most powerful and influential radio talk show campaign that her client’s could buy.

Shows Must Broadcast To The Heart Of The City

As a result, you only get booked on the major radio shows that broadcast to the heart of the marketplace. Annie Jennings PR only books radio shows in the Top 50 cities that are considered major player shows in the market.

Syndicated Shows Multiply Your Reach Across The Nation

Our firm also books interviews on the regional and nationally syndicated radio shows and network. These shows are extremely powerful to you for expanded outreach and major brand name associations. The nationally syndicated shows add a burst of power to your radio campaign. Many of our clients can be heard on hundreds of radio stations with just a handful of syndicated interviews. They LOVE it!

Campaign Ignites Happiness, Positivity And High Personal Energy

Real publicity client says, “Annie gave us tremendous energy. Her incredible personality gave us hope and helped us drive our mission forward.” – Gail Ferreira PhD. Author

Annie’s radio clients report that they experienced outcomes important to them such as becoming a lot more confident. They broadened their audience and created a stronger brand. In addition, the show moved their business model forward too. Being associated with major name brand media helps build an influential bio and create a competitive advantage.

Benefits Of Your Radio Campaign

• Professional UNLIMITED media training
• Create a strong brand while simultaneously increasing your prestige, influence, and marketplace visibility.
• Attract lucrative new opportunities such as paid speaking engagements, consulting contracts, and keynote invitations.

Maximize Your Book and Brand Exposure Across the Nation

• Experience the professional fulfillment of knowing you have successfully increased awareness and positively influenced lives.
• Promote your books, services and websites while on the radio show responsibly and effectively.
• Reach deep across the country from coast to coast, all from the comfort of your home or office. Because these radio shows are ‘phoners’, you can easily reach out nationwide in just a few hours on the air.
• Get up close and personal with active listeners during a LIVE “on the air” interview on major shows in big cities.;
• Enjoy a guest-friendly medium. When you deliver a great interview, it results in a ratings bonanza for the station. Consequently, the host has no problem with you promoting your book or service responsibly because your media training teaches you how to create a “Triple Win”—where the host wins, the audience wins, and YOU win.

Regional & Nationally Syndicated Shows Expand Your Reach

Annie Jennings PR firm books radio talk show interviews on the Regionally & Nationally Syndicated radio shows that reach numerous markets with just one interview. Nationally syndicated shows offer tremendous exposure. Additionally, these shows blanket the country with your message. Furthermore, these regional and national shows are extremely powerful for your platform, national expert status and creating a powerful brand.

Performance Guarantee

GUARANTEED RADIO PUBLICITY CAMPAIGN: All of the Annie Jennings PR radio talk show campaigns have a guaranteed deliverable. That means that Annie Jennings PR guarantees the radio shows will be booked according to the contract provisions.<span class=”hghlt”> We book you on the major radio talk shows in the major cities that broadcast to the heart of the market – guaranteed.

Your Radio Campaign Includes:

1. Professional UNLIMITED media training with award-winning former news producer and booker with a major national network for the duration of your radio campaign who helps you learn how to be a great guest
2. Media trainer conducts a practice interview with you just like you can expect on your real interviews. Clients LOVE this as it helps them feel savvy, confident and prepared!
3. First, we create your messaging and content strategy to help you build out how to best work with the media and what topics would work best for you and your message

Our Advanced Media Booking and Placement Strategy

4. Advanced headliner guest status booking strategy. This gets you booked on the major and most sought-after radio talk shows in the major cities
5. Access to the Annie Jennings PR 24/7 news division to keep you informed of the socially relevant topics
6. Creation of in-demand segment ideas and cutting edge news hooks using our in-depth knowledge of the media to get the attention of the major media in a way that gets you booked
7. Professional, highly skilled and experienced media savvy radio bookers. They have tremendous experience and access to the producers and hosts of the biggest and most popular radio shows

Radio Interview Campaign Convenience

Radio Interviews Are Easy – No Travel, No Studio Required

Furthermore, the radio shows are ‘phoners’ or conducted via Zoom audio. The stations call you for the interview. You reach out across America with a simple phone call yet reaching thousands upon thousands of listeners. Does it get any better or easier for you?

Start your high-impact, high-listenership radio campaign today. Speak with Annie by clicking on box below.

The famous Annie Jennings PR radio campaign is the most powerful radio talk show campaign your money can buy. Annie has rich long term relationships with the radio media and consistently books guests on the most sought after shows in the country.

You get a performance guarantee, unlimited media training and bookings on the big shows in big cities that broadcast to the heart of the market. You can also get booked on the regional and nationally syndicated shows as well. The syndicated shows offer  widespread exposure. You can blanket the nation with your message and of course, your book name. But remember this – your message must be socially relevant and match the profile of the show’s listening audience.

Once again, keep in mind that each show has a profile of the type of guest they like to have on as it matches the interests of the audience. It’s a good idea to take an in-depth look at your area of expertise and note the socially relevant topics where you can provide meaningful commentary.

Some Of The Cities We Book

These radio shows include booking in major markets such as NYC, Los Angeles, Boston, Chicago, Philadelphia, San Francisco, San Diego, Dallas – Fort Worth, Washington DC, Atlanta, Houston, Detroit, Tampa, Phoenix, Seattle, Minneapolis, Miami, Cleveland, Denver, Orlando, Sacramento, St. Louis, Pittsburgh, Portland, Baltimore, Indianapolis, Charlotte, Hartford, Nashville, Columbus, Milwaukee, Las Vegas, Memphis, Cincinnati and lots more.

Books High-Impact, High-Listenership Shows

With Annie’s campaign you get booked on the radio talk shows in the highest impact, high-listenership markets. They can reach tens of thousands and more of listeners just waiting to hear your every word. In fact, radio is like walking into a packed ballroom filled with people who have signed up to hear you speak except in this case they are the listeners of the radio shows. Each show has dedicated listenership that they have cultivated over the years.

Imagine the power and reach you will have on the regional and national shows where in one interview you reach dozen to hundreds of stations? Wow! Perfect for book publicity, right. Yes!

Best of all, appearing on the radio is easy for you. The shows are done via the telephone or zoom. You reach thousands of real live listeners with each radio show booking is within your reach!

Free Unlimited Media Training

Our talented and professional media training division prepares you and understands how you can be a great guest. Annie offers each radio client unlimited media training. Your training is private. Just you and the media trainer. Training is provided by a former radio news anchor who knows what the shows expect in a great guest. The nice thing about the unlimited aspect is that it takes time to learn a new skill set sothroughout the entire course of your campaign you have access to our on staff, professional radio show media trainer<

Annie Prices You In, Not Prices You Out

You are here for the #1 radio campaign in the industry offered at a great price. Annie says, “I like to price people IN, not price them OUT with high prices.” Many authors say magic happens at Annie Jennings PR and it might look that way. But Annie’s team is the magic. Having worked with Annie for ten to fifteen to twenty years they have built up enormous respects and visibility in the media work. Plus, the Annie Jennings PR brand is among the best and highly regarded as a top firm in the radio booking genre.”

Yes, there are tricks to the trade. Annie knows them and in many cases created them. Her book promotion and book marketing radio campaigns are guaranteed deliverable. Clients love this aspect of Annie’s campaigns. You get what you pay for and it’s in the Contract.

There Is No “T R Y” At Our Firm.

There is only going after the booking with intent.

Annie respects all media but you are here for the big radio show bookings. With that in mind, your radio campaign with Annie does not include bookings on any internet shows, no college shows, no shows in the middle of nowhere or in the middle of the night. We do not book on shows located on the outskirts of any major markets. The goal is to secure bookings on the shows that broadcast to the heart of the market and get the best exposure for our clients. Good right? Our authors think so.

What Our Authors Say About Their Radio Campaign Results

Authors & experts love the outreach that radio provides. They love knowing they are reaching lots of listeners and their topic is in demand. Our clients tell us all the amazing things that happen to them from calls from new clients and new opportunities. You can hear their real stories on our website home page. Just click on the link to Real Stories Of Success and you will be on your way.

Authors Come To Annie With Goals And Leave With Results

These authors are just like you. They came to Annie with goals, objectives and dreams. Annie Jennings PR created a personalized strategy upon learning their goals and you can listen for yourself to hear how it all worked out, in our clients own voice.

We are proud of the work with we  do here at Annie Jennings PR. We are proud to have created the most powerful radio campaign that services the author as well as the audience. Our goal is for you to reach your goal.

Our philosophy behind every contribution we have made to the PR industry is “for the betterment of all”. We live our dream of “for the betterment of all” by booking YOU on the biggest and best shows. We live our dream by helping to make you successful. This way, you can change lives for the better immediately. We like when everyone gets to see their dreams come true. Just know that there is a PR firm working behind the scenes to help you achieve your goals and dreams.

Radio Is Easy Yet Far Reaching

Radio campaigns offers major exposure.  You get to experience extensive outreach and exposure of your message. You just have a one-on-one conversation with the radio show host, but you have thousands of people listening to you. With the free media training you will feel comfortable and confident.

Publishers And Authors Both Love The Results

Annie Jennings PR books the high impact, high listenership shows in major cities in the USA. With media training, you will learn the fine art and etiquette of how to mention your book in the interview. You’ll learn how to have a meaningful and socially relevant conversation that impresses the audience and leaves them with a good feeling about you. Of course, you can mention your book. After all, your audience has grown to love you. It would be a crime not to.

Radio Publicity Success

As you build up a relationship with your audience and they loved the interview. It follows that if they want more of your insight, what better way than to work with you or buy your book?

Publishers Order The Campaign For Their Entire Lists

Publishers love this campaign and order it for their entire list to take place throughout the year as the titles are published. The publishers know their authors are in good hands with our firm. They like the results.

Authors also like the media logos and brand name media appearances they can add to their bio that add depth and power to their history of media appearances. The media loves established, experienced and talented guests. Annie knows that and has created a strategy that works for the author to secure the media assets they need to excel. And she guarantees her radio campaign.

The Contract Spells Out Every Promises. Notably, There Is No Fine Print.

Authors, experts and speakers love that Annie guarantees value for your money. It’s called guaranteed deliverables. You are not simply hoping the publicity firm you hire will succeed, by working with Annie you know they will succeed.

While others may “try”, Annie’s team gets the bookings for you. No excuses. Just bookings.

Cost Effective

Radio is such a great way to get your message out. It’s cost effective, easy to do and can give you so many advantages. You have to be in it to win it, that’s for sure. And getting a radio campaign with Annie keeps you in it!

Professional Publicists

Annie’s team of PR professionals are top notch, experienced publicity experts. You may have heard that our team does not even think about the word “try”, but only goes forward with intent on landing the booking for you. This amazing team of pros looks forward to getting you the biggest, more prestigious radio shows. The love to create your personalized tie-in to the conversations in the news that match your area of expertise. All of your segment strategy and media materials are created by our highly-skilled, media savvy PR team. This team is known for their expertise of booking the #1 most powerful radio campaign in the entire PR industry.

Your Campaign Is Guaranteed Deliverable By Contract

Radio with Annie Jennings PR is a very good use of your marketing dollars. The campaign is also guaranteed to be deliverable according to the contract provisions. They is no “try”, there is only a professional team going after bookings with intent.

Annie says the big secret is to let everyone be successful and be rewarded for their success. And our client’s benefit from Annie’s continuous vision and insight into how to create new ideas that move the PR industry forward and serve the clients needs in a way that has not been done before.</p>

Unlimited Media Training

You get unlimited media training included in your campaign. You’ll learn our ‘great guest’ skill set so you can be an informative, content rich and engaging guest for your listeners. Our media trainer is available to you throughout your campaign and might even become your new best friend. Yes, we get the job done for you and do it in such a way that you grow to really appreciate the expertise of the people helping you achieve the success of your dreams.

Publicity News Division

Annie has a news division at her fingertips. The focus of our 24/7 news division is to create socially relevant tie-ins to the issues of interest and under discussion. Our state of the art news division identifies the stories in the news where you can offer the perfect commentary and helps you create your exact message.

This division is headed by an industry professional who is a former news radio news anchor giving you a tremendous advantage. Your media trainer brings an inside view of how the media books.

Guaranteed Deliverable

That’s right. We deliver on our promise or you don’t have to pay for any undelivered radio interview. The radio contract outlines the deliverables. Annie is obligated to deliver on the contract and of course, always does. However, as a safety net for you, Annie will guarantee her promises with her word and a performance guarantee. Remember, you are getting the most powerful radio campaign in the industry.

Publicity Outreach

On radio interviews you have more opportunity to showcase your knowledge, wisdom and experience. You can do this on various issues because on a radio show you have enough time for a discussion. Radio interviews vary in length and these lengths are set according to the profile of the station. However, interviews usually are about eight to ten minutes long depending on the profile of the show.</p>

Fast Action

Radio bookings offer immediate access to your audience. No waiting months for a print article. Additionally, radio moves fast and works great for casting a safety net right at the start of your book marketing. For those who like instant gratification, getting booked on radio shows is perfect for you. Shows are usually a live broadcast and they don’t have a long lead time. They follow the socially relevant issues of the day. Because the news cycle moves quickly, they can’t book too far out because the “hook” may have moved on.

As A Result, Radio Can Jumpstart Your Media

Radio works well for authors, experts, publishers and anyone who has a message to share, wants to create buzz, introduce a new concept or share a qualified opinion and of course, build up a strong media bio for yourself or your firm. If you want to move fast while other publicity is working for you in the background. Plus you get Annie’s famous guarantee of performance with unlimited media training. Media training is essential so you can learn the skills you need to be a great guest and promote your book or other interests responsibly.

Radio Is Personable – Even With Thousands Of Listeners

Up close and personal is the name of the game in radio, it’s you and the listener. However, even though there may be tens of thousands of listeners or more, it still feels more like “one-on-one”. This helps you engage your listener and bond with them. Your audience can get to know who you are as a personality and as an expert or author. Consequently, engaging in a conversation that is meaningful, gives you the chance to build trust and a relationship is born.

Your radio campaign seeks out high-impact bookings that match your subject matter. However, this is after you are media trained and have done a practice interviews. Once you are media trained, prepared and practiced, you are ready to be booked on shows.

Easy For You.

No travel – just a telephone & a message is needed.

Radio interviews take place over the phone or via zoom audio.

Realistically, this makes radio a lot easier and affordable to do than traveling to a certain city or to a studio. Your media trainer will conduct practice interviews. Basically, you can try out your commentary to see how it works for you in the fast-paced, content rich style of radio interview without fear of making a mistake.

Importantly, Radio Is Flexible And Guest Friendly.

Plus, you learn the skill set of answering questions live and presenting your commentary in a short yet comprehensive way. As a result, this experience prepares you for other media such as local, regional and national TV. Radio bookings can create a solid foundation for your media bio that you can leverage into more opportunity as well. Over the years, Annie has perfected a complete, time tested and proven strategy on building an influential media bio packed with credibility that yields opportunity.

This Campaign Can Be Yours.