What’s the #1 radio publicity and other PR question most people ask?
If you were to ask Annie Jennings of the national PR firm, Annie Jennings PR, what are the top 5 publicity questions she is asked about in getting publicity, high up on the list would be this. Authors ask “how can I turn my publicity, book marketing and radio campaigninto a business advantage that includes getting new clients and book sales?”
Radio publicity, book promotion and marketing strategies pay off big for authors, experts and speakers
“There is a definitePR strategy that we know about and we share with our clients so they can get the most bang for their publicity buck,” says Annie Jennings, creator of many of the most powerful PR strategies in play today.
In this real publicity and radio campaign story podcast, Andrew Wittman PhD who is the author of Ground Zero Leadership: CEO of You, a marine veteran, former police officer and federal agent that has been teaching Mental Toughness for over 25 years, shares his experience.
Radio publicity real author expert client offers publicity tell all
While working with Annie Jennings PR, Andrew was heard on over 300 stations during his top market radio publicity campaign.
The shows included big media brands like CBS Radio, iHeart Media, ESPN Radio in major cities. Some of the major cities included New York City, Philadelphia, Atlanta, Dallas, Denver, Detroit, Seattle, Salt Lake City, Pittsburgh and more.
Firmly in our famous publicity ladder strategy, Andrew wrote a column for Entrepreneur and was interviewed by the Wall Street Journal.
Radio Publicity Real Client Story Listen Here
Publicity Story: “Annie Is A Powerhouse Of Honor & Integrity. I Have Always Wanted To Work With Her”
Did your PR for authors radio publicity campaign exceed your expectations?
Andrew says that the radio talk show campaign publicity package is the perfect place to make your entry onto the national media stage. “I love that the first question Annie asked me was, what was my vision?” A good book PR agency asks about your marketing and publicity goals first.
Andrew told Annie “I have all this great content and all this great expertise but people don’t know about it yet.” So the first thing we had to do was get attention. Nobody knew me. We started out with radio publicity. It gave me a lot of experience and built up my media bio. The radio appearances get you in the mode and raise your game. It gives you credibility. We are putting it out to our social media too. And that creates excitement and buzz,“hey this guy is in demand”!
Radio publicity is a foundation for building your brand as it gives you transfer of authority from the show to the guest.
When you tweet out the booking or put it on Facebook, people’s jaws drop. What it does is give you an implicit endorsement that you are the real deal. It gives you more and more credibility with your current clients and any prospects coming down the pike.
The thing with Annie’s radio publicity campaign is that she under-promises and over-delivers, each and every time.
Annie’s professional radio division, with Stacy as Radio Director and Jason as Media Trainer once again went above and beyond. They scored interviews with top radio shows and stations in the worlds of business, sports, lifestyle and hard news. And the radio interviews kept on coming, well beyond what I expected. They under promised and over-delivered.
The radio publicity gave an implicit endorsement of my expertise going forward.
The radio publicity shows gave us tons of exciting new content to push out in our social media. Additionally, it showed we are moving, busy and in demand. Appearing as the guest on the high-powered, influential radio talk shows Annie books in her radio campaign, gave us the implicit endorsement from major media brands allowing us to stand out in the crowded internet space.
Did you love the UNLIMITED media training Annie offers to get ready for your publicity and book marketing outreach?
The media training for book marketing and TV publicity is really great. You guys hand-walk your clients through the publicity process step by step. I just Forrest Gump-ed everything you told me to do. No push back, no thinking I knew a better way. If I already knew how radio publicity was done, why would I need to hire you all?
There is massive attention to detail and Annie’s publicity team ALWAYS keeps their word. If they say they are going to call you at certain time and certain day, they do. You can set your watch by it, literally. These two things are extremely rare in business today. Hence, it allowed me to be completely relaxed and focused on being as great as possible in each interview.
Why did you choose the Annie Jennings PR book publicity firm for your author PR campaign?
I’ve wanted to work with her for a number of years, because of her character, not just her reputation. Annie operates her firm based on who she is. Annie is a powerhouse of honor, integrity and always under-promises and over-delivers. That is who she actually is and not just her how she tries to be seen.
I love the pay for play so it’s all performance based. It’s about character with her. Her whole firm is like that. They are like a family that always has your back. Annie is amazing. I like being in her space and basking in her presence. She is so upbeat and inspirational.
What advice would you give others thinking about signing up for publicity with Annie Jennings PR?
Take the plunge you will not be sorry. When I say she over-delivers, she does. She knows she is going to produce. And her firm did. I was with another PR firm once and they took my money and I never heard from them again.
To learn more about Andrew Wittman, author of Ground Zero Leadership: CEO of You please visit www.GetWarriorTough.com
Keep in mind that you can repurpose all of your media – from posting TV videos, radio shows recordings, links to your print and online media all over social media and on your website you are sending social signals that you are at the height of your career.
HIGHLIGHTS:
Andrew Wittman discovered that working with the #1 publicity firm means your campaign is built on guaranteed results and real media deliverables. Authors who choose Annie Jennings PR experience the difference between promises and performance immediately.
Real author pr services go beyond booking media — they build the credibility and national expert status that opens doors for speaking, consulting and new opportunities. Andrew was heard on over 300 stations during his radio campaign with Annie Jennings PR.
A powerful radio talk show campaign builds momentum fast by placing you on high-listenership shows in the biggest cities across the country. Andrew appeared on CBS Radio, iHeart Media and ESPN Radio in major markets nationwide.
The performance publicity model means you pay for secured media placements — not monthly retainers and crossed fingers. Andrew loved that Annie guaranteed her deliverables from the very first conversation.
Strong book publicity creates an implicit endorsement from major media brands that signals to clients and prospects you are the real deal. Andrew said his social media exploded with engagement every time a new radio booking went live.
More HIGHLIGHTS:
Book promotion works best when it is built around a strategy that matches your goals and your message. Annie’s first question to Andrew was what is your vision — and that set the tone for everything that followed.
JenningsWire is a national platform where author experts share their insights and build visibility with an engaged audience. It is a powerful addition to any media campaign that amplifies your message beyond radio and TV.
Publicity done right raises your profile, grows your audience and gives your business model the boost that only major market media appearances can deliver. Andrew said the unlimited media training alone was worth the investment.
Working with book marketing experts who understand both the media and the author’s goals is what separates Annie Jennings PR from every other firm. Andrew wrote for Entrepreneur and was interviewed by the Wall Street Journal as part of his Ladder Strategy climb.
Read what authors like Andrew say about their real results at client testimonials and discover why Annie Jennings PR is the firm authors trust with their publicity campaigns. The stories speak for themselves.
