In this Guaranteed Deliverable Publicity Campaign podcast, Gregg Ward, a Certified Management Consultant working with Fortune 500 companies and author of The Respectful Leader, shares his publicity and marketing experience working with Annie Jennings PR publicity.
Major media outlets booked for Gregg’s publicity outreach via our Guaranteed Deliverable Publicity Campaign
Gregg has experienced tremendous success under Annie’s guaranteed pay for placement publicity and marketing program where he’s been booked with Fox News Channel, The Wall Street Journal, Fortune, Forbes, Entrepreneur, TheStreet.com and heard coast to coast by millions on Westwood One’s Jim Bohannon Show and that is just to name a few!
Was the Annie Jennings PR Guaranteed Deliverable Publicity Campaigns A Must Have For You?
Why did you decide to work with Annie Jennings PR? What was the clincher? (Business model, energy and enthusiasm of publicity team, referral trust, for example)
What sealed the deal is that I have had prior experience with my first book with Annie Jennings PR. Sara was the publicist who helped me about 10 years ago. Because It went so well that I said let’s do it again. However, I knew that Annie was going to come through for me and boy, she did.
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Publicity Story: Annie Is The Only PR Firm Who Offers Guarantees!
Did your guaranteed publicity campaign exceed your expectations?
Yes absolutely, the process was terrific because she held my hand from the beginning. I had not done any national TV in quite a few years. I had to up my game. She suggested, which was right on target, that we start with booking the local city TV and build up from there. She got me booked on a major show in Washington DC that was huge for me. I was very excited about that.
Annie’s famous “ladder strategy” for publicity just keeps working to optimize your potential
Annie’s “ladder strategy” works to move clients up the media ladder, starting with local or regional media and using it to jump into bigger media brands.
The guaranteed deliverable publicity campaign strategy started with going after a media placement on San Diego TV which went very well. I was able to capture that video and then use it in my own marketing campaigns.
Based on that and some of the other influential media Annie Jennings PR via publicist, Sara I got results from The Ladder Strategy. The Ladder Strategy worked really well and I felt very comfortable.>
How did you leverage your guaranteed deliverable publicity with Annie Jennings PR?
Our firm created a specific media tab on our website so that with every single placement Sara booked for me, we would post them as soon as they came in. It’s an impressive list. Using our social media we were able to broadcast out through all of our different channels the kind of publicity I was getting.
The response to it, especially from colleagues and people who knew me as well as from clients, was “wow, you are everywhere”. You are heard and seen by important movers and shakers. Good for you!”
We leveraged our publicity with Annie immediately. We geared up for that strategy and it worked very well.
Do you think the guaranteed deliverable publicity campaign with Annie Jennings PR will help you get new clients?
Yes, it will help me a great deal. I get calls from people who saw me on TV or saw my piece on one of the major media channels. It is about staying visible. Usually something will happen on the client’s end where they say, let’s call Gregg about this.
Publicity will provide Gregg with a competitive advantage
The overall the robustness of the publicity campaign will serve me for a long time. Gregg says that “I now have the media coverage and it’s quite awesome. I have this extensive list of media that I have been featured in.
It is very helpful to me in terms of credibility and visibility. It is exciting to me. I am very happy about how this worked out.”
Is working with Annie Jennings PR on guaranteed deliverable campaign worth it?
When my publisher announced they were bringing out my book, I was approached by other publicity firms who work on retainer. They aggressively went after me. They tried to compete with Annie Jennings PR.
In contrast, other publicity firms find it impossible to compete with Annie Jennings PR
But my sense was that Annie Jennings is going to connect me with the people I need to be connected to. I asked him if he could do the same. He said “I can make no guarantees.”
Annie Jennings PR offers guaranteed deliverable radio campaigns and performance guarantees. It’s in her Contract
I ran the numbers and quite honestly if I had hired this gentleman and paid his retainer I would have paid the same amount of money that I paid to Annie Jennings.
I just had no guarantee that I would get the kind of connections or the media coverage that I got with Annie Jennings PR. Working with Annie was a safer way to go. Without a doubt I am very happy that I did.
Highlights
- Gregg Ward built his media presence using Annie’s famous “ladder strategy” for TV publicity. Starting with local city TV, he quickly moved up to a major Washington DC show.
- Annie Jennings PR is the only firm Gregg found willing to put a guarantee in writing. This performance publicity model gave him real confidence before he signed anything.
- Gregg had worked with publicist Sara nearly a decade earlier and returned without hesitation. A trusted book publicist who delivers once earns a client for life.
- Annie held Gregg’s hand through the entire process, especially since he had not done national TV in years. This kind of author publicity support helped him quickly up his game.
- Gregg created a dedicated media tab on his website to post every placement as it came in. Smart publicity services turned each booking into lasting, shareable content.
- Media placements in Fortune, Entrepreneur, and other major outlets built Gregg’s credibility fast. Colleagues and clients noticed immediately, calling Annie’s book publicity firm impossible to ignore.
- When Wiley picked up his book, other retainer firms aggressively pursued Gregg for his book promotion business. None of them could offer the guarantee Annie put in her contract.
- Annie Jennings PR is often recognized as a premier publicity firm for consultants and business authors alike. Gregg says he felt safer working with a firm that guarantees results.
- Read more real client success stories on JenningsWire, the online magazine founded by Annie Jennings. It regularly features stories just like Gregg’s ladder strategy success.
- See more Annie Jennings PR reviews from clients who chose guarantees over empty retainer promises. In conclusion, the ladder strategy keeps working long after the first placement.
Blogs of Interest
- Col. Cedric Leighton leveraged Annie’s strategy to become a full TV correspondent. Read his story: Real Publicity Story: How Public Relations For Authors Built Col. Cedric Leighton Into A TV Correspondent.
- One publicity campaign opened up a goldmine of ongoing media opportunities for this client. See the full story: Publicity Campaign For A Goldmine Of Media Opportunities For You!.
