That’s a great book promotion question. What’s the best PR strategy to launch your new book?
Well, you can choose from a myriad of marketing methods to get your book out there but many authors ask our PR firm about what publicity strategy really works. I have to say after many years of experience is that the best method that would help you create buzz around you and your new book is to create a personal connection with your potential readers.
Creating a personal connection for optimizing publicity
Sure, creating Facebook ads are good, sharing with your social media is good, getting book reviews are all good.
But just not enough.
Not enough to create a meaningful advantage to your book launch campaign.
For publicity success, it’s the relationship with your readers that counts
What’s an author to do when launching their new book? Of course the author would do all of their social media strategies, advertisement, book launch party and more but one of the top 5 ways to promote and launch your book is to get guest appearances on radio talk show interviews. These interviews are done via telephone allowing you to easily blanket the USA with your book and your messaging via a telephone conversation with the show’s host who has tens of thousands of listeners or more, lots more.
Publicity on the radio talk shows is one of the best ways to launch your new book
I think the best way to launch your book via traditional media with our PR firm is with our TOP 35 Markets radio campaign that includes regional and nationally syndicated radio shows that help you blanket the country. These are generally live appearances on radio talk shows (via phoner) where you get to connect with an attentive listening audience in the major, most populated cities and across the USA. So easy, effective and comprehensive.
Eliminate many of the book promotion trouble spots with publicity on the radio
The question these days is how to reach, that is truly get the attention, of your market when there is so much clutter in messaging out there with millions of print on demand books all seeking sales as well. The million dollar book launch question is how to get your ideas and concepts out to willing and interested potential book buyers? How do you get your chance to showcase your thoughts and insights as well as build a relationship with your listeners quickly? The answer, in my experience, points to “getting up close and personal” with people via radio talk show interviews.
What’s a book publicity mistake to avoid?
Annie’s best advice on what mistake to avoid when planning your book promotion is to avoid meaningless publicity strategies that are passive such as sending out a press release that is not targeted and will go mostly unread. Pack your book promotion campaign with active publicity events such as being a guest on the radio talk interview shows.
Publicity for book launch PR strategy success
Find out more about working with Annie Jennings PR for your new book’s launch. Annie Jennings PR is the provider of the highly acclaimed and respected radio talk show campaign. You are booked on major radio shows in the top cities in the USA. The campaign includes unlimited media trainings with a performance guarantee.
Annie promises a lot.
And she stands behind her promises with her performance guarantee. Client love this about her.
Annie changed the PR industry by up-leveling and creating a lot more value to the author. She believes that everyone deserves their best chance of success. She believes her clients deserve the grabbing their brass ring. She helps them reach their dreams. Be sure to listen to the many real publicity success stories that you can access here or via the Annie Jennings PR home page. Enjoy!