Welcome to the Annie Jennings PR Real Publicity Stories of Success Podcast Series. Annie Jennings is the creator of the most powerful radio talk show campaign in the country where you are booked on high-impact, high-listenership radio shows in top markets, with a guaranteed deliverable. The radio campaign offers unlimited media training with an award-winning former news producer and booker with 25 years of experience. Annie Jennings PR also offers her famous performance media publicity campaign for local, regional and national TV, print and online media.
In this podcast, we’re talking with Louie Gravance, author of Service is a Superpower: Lessons Learned in a Magic Kingdom, who spent 25 years working at The Walt Disney Company and now provides unique training programs through his company, Louie Gravance Creative Content.
So far in working with Annie Jennings PR, Louie has been booked on radio shows reaching a combined 64 stations, including top rated legacy radio stations in major media markets such as Detroit, Minneapolis, San Diego and Cincinnati – plus everywhere in between via TWO NATIONAL Business Shows. And he’s just getting started! We asked Louie about his experience working with #AnnieJenningsPR including:
- Some amazing things happened as your radio campaign got underway – tell us how your first appearances went for you.
- How have you been leveraging your new media assets? Has there been increased website traffic or social media activity?
- Why did you choose Annie Jennings PR for your media outreach?
- What was your initial impression of Annie Jennings?
- What was it like working with the publicity team? Did you feel as if you were taken care of every step of the way?
- How about media training – which is included in the radio campaign and it’s unlimited- did you feel prepared and confident for your radio campaign interviews?
- If someone is thinking of working with Annie Jennings PR, what would you tell them?
Louis Gravance, business expert and author says: “I would like to set the context. I was suspicious of all PR firms because speakers and authors are really being marketed to, especially to our fears. I was a little skeptical because of these experiences until I actually spoke to Annie. Everything Annie says is the exact truth!
After I signed up with Annie I was surprised that it was only a couple a days before I had a booking and I am a new author. My book on customer service was ranked at 168 on Amazon prior to Annie. Within 48 hours of the first radio interview you booked for me, my book was ranked in the top Amazon 20. I consider that to be significant.
Being on the top radio talk shows has given me more content to share and more statistics to share. I am a public speaker. I used to do a hundred gigs per year. As I write in my book, we have to go out to super fans and to our customers in different ways. I have heard from people!
I was set up to be able to do well with different hosts, each who have different styles of interviewing.
Annie’s media trainer, Jason, gave me savvy media training as well as segue tips. The unlimited media training taught me how to be a great interview guest, including how to mention the book without being obnoxious, and lots more. I really did feel set up and ready to go! And it was on both sides. I felt the hosts where well-prepared for my interview, from the intro to the questions they were asking me to the closing wrap statement. They knew who they were going to get on the show.
I got a really good brief, efficient dossier on how to find out about the shows, the hosts, and their point of view for each radio interview. Here is the time. Here is what happens next. I was just all set up.
Everything was a quick and easy read. All upfront.
Genuine is hard to fake. Annie is genuine.
Again, you are an author or speaker and you have a first book coming out. You are bombarded with other PR firms making promises about what they can do for you and I have spoken with a few of them.
Again, you cannot fake being genuine. That was the sense I got with Annie right away. There was no false promises. She did not say she was going to make me a star.
She set up the expectations clearly. Set up the services clearly. We can go here, we can do that, then maybe later we can go here . . .
No hard push. I did not feel any hard push such as with other firms who say “if you don’t do this today then I am not going to be able to do this.”
None of that. Everything was all very genuine and she listened to me.
What advice can you give to other authors thinking of signing up with #AnnieJenningsPR for their publicity, book promotion and media outreach?
It’s a great value. That’s the word. Value. Value is hard word to put on this kind service. Annie Jennings PR is a sincere group and valued.
Working with Annie has been a remarkable value. That’s something we don’t get to say often in our business of speaking. We often don’t get to say this about a company in our business.
I would tell someone this about working with Annie: Annie Jennings PR is a great value. This is some of the best money I have spent!