Publicity Campaign By Annie Jennings PR Has A Goldmine Of Opportunities For You!
Annie Jennings Publicity Firm has a GOLDMINE of media opportunities for credentialed authors, experts, speakers, consultants and professionals.
Your publicity campaign has a lot of different moving parts to create a just right media outreach strategy for your goals. Traditional media, such as getting booking on radio talk shows in the major markets (cities) and local big city TV shows can be powerful for your exposure and the building of a stand out brand. Getting noticed in the media for your book, your services or expertise is a great way to jumpstart your public relations for authors campaign.
A good start is choosing a book publicity strategy that offers a fun and exciting start to your campaign. This way, you can immediately experience the excitement of sharing your thoughts, message, book and services out into the world. The one thing to remember is that everything you do for yourself PR-wise adds to your Media BIO. Your Media BIO becomes very important as you move up the Ladder in the world of media placements.
Create a Goldmine™ Publicity Campaign& Branding Strategy
Publicity and branding success begins with the highly-regarded Annie Jennings PR Ladder Strategy™ created by our book marketing experts. Many of our clients have achieved unprecedented success using our proprietary power building strategy created by the ANNIE JENNINGS PR Firm.
The Ladder Strategy™ was designed ‘in house’ by the accomplished and highly experienced National Publicist, Annie Jennings, founder and CEO of Annie Jennings PR, as we noticed that we obtained the best results by building a powerful media BIO for the client as we presented them to the media as part of their publicity campaign.
The Logic Behind the Ladder Strategy™
The media likes to have ‘proof of concept’ that you are an established and media savvy author or expert as it matters to the quality of the final result of the media placement. Keep in mind the booking producer or journalist is held responsible for the end result. If you are fabulous, well then, so are they. If you botch the job, well then, they take the heat.
Your publicity campaign should always follow the logic of the Ladder Strategy as it has worked so well for our authors and experts.
Building Your Media BIO From the Bottom Up
Keep in mind that when building your Media BIO the media looks for the quality of your previous media bookings when deciding on whether to choose you as the guest on their show or media outlet. This makes it essential to build your Media BIO from the bottom up because each placement on the Ladder Strategy™ qualifies you for the next higher up media placements.
For a quick visual, think of the Ladder Strategy™ as just that—a ladder—with 10 rungs. Each rung represents a certain escalating media achievement. The more rungs you accomplish on your Media BIO, the more ready and qualified you are to be presented to the next rung up the Ladder. The media likes our Ladder Strategy™ as it gives them the certainly that you have media experience and they can see what other name brand media has placed their trust in you.
Leveling Up Your Campaign Immediately
Getting to a level 5 (out of 10 in terms of media bookings in your author PR Ladder Strategy™) right at the beginning of your media outreach carries tremendous benefits for you. It is essential for self-published books as these books can be published by anyone. The manuscript was not vetted by a name brand publishing house so th Ladder Strategy helps create buzz and momentum around our topic and expertise.
Annie created a never fail strategy that works every time that immediately brings the author or expert to a level 5 on the Ladder Strategy™. You are gaining the trust of other media quickly. You get to move quickly up the media ladder basically right out of the gate. This is how Annie plans it for you. Go as high and as fast as booking conditions allow.
I agree that all media placements are important, however, it would be a once in a lifetime opportunity to get booked on a top-tier media outlet without having an impressive Media BIO and a Professional Bio. The reason? It’s just too risky to book an untested author or expert in the media opportunity. The media likes to know they booked the best expert for the media placement in terms of media experience as that gives them the peace of mind that you understand how media works and you can deliver a stellar outcome for their audience.
Critical Authority Assets: Media BIO vs. Professional BIO
To break through to top-tier media decision-makers, it is vital to know that your background assets have distinct formatting differences depending on who is reading them. A book marketing firm generally creates these for you as part of your radio or Performance Publicity Campaign,
Professional BIO:
A professional BIO would be the type of BIO you might see on a website under the “about us” – generally just the facts. A corporate-facing document focused strictly on your internal corporate history, executive titles, academic degrees, professional certifications, and industry career trajectory. It answers the corporate question: “What is your career track record and professional pedigree?”
Media BIO:
A fast-paced, high-impact asset designed purely for journalists and show producers and for getting you booked on the show. Your Media BIO includes your area of expertise with credentials, the socially relevant topics you can discuss, your TV demo and links to any online articles where you have been the quoted expert.
Your Media BIO should also include your top name brand radio show and TV show bookings plus your prestigious online media with links. A Media BIO highlights your timely media hooks and your provocative talking points. In addition, it includes availability, and the exact, crowd-pleasing topics you are prepared to speak on right now. It answers the producer’s question: “Why will our audience love listening to you on our show today?”
PR for Authors: Traditional Media vs. Social Media
Traditional media benefits, as compared to social media benefits, have some key differences. Both types of media, the traditional and online media exposure are part of your publicity and promotion Optimization Wheel. We will discuss our proprietary Optimization Wheel created by Annie Jennings PR in more detail later.
 I like to say the secret is to “be everywhere at all times” meaning create a presence on all of the ways to reach out into the world and build upon each one. I advise our clients to engage in variety of publicity strategies that can benefit you in various ways.
However, traditional media (radio and TV show appearances, big brand online media) carry certain essential and core benefits you can expand upon. These core benefits are valuable to your growth and development as a top respected voice in your area of expertise.
The Crucial Benefit: Transfer of Authority
A significant benefit of traditional media you can’t ignore is the transfer of authority. If the media chooses YOU above everyone else—that’s clout. Plus, radio shows offer immediate access to thousands of listeners all at once. Many times authors get an immediate response in book sales or visits to their website, phone calls and even new business. See our Real Publicity Stories Of Success here.
With social media I am worried that you might get lost in the crowd, that is, the hurry up and scroll mindset of some users. It’s natural to want to just keep scrolling to see who else is posting or what else is out there, but sometimes you can miss some great posts with insight that may have been important to you. (Tip—to get the most benefit of your social media scrolling—stop and read the post. Be sure to repost with your comments on what the post meant to you. Hey, let’s help each other!)
Traditional Media Acts as Your “Audition for the Sale”
This deliverable of traditional media cannot be ignored. Your appearance on radio, TV or online acts as an audition for the sale. Radio shows have loyal listeners who generally listen to your entire interview (that’s why they are there, to enjoy the entire show). TV show viewers will watch a well-prepared segment with a great guest that speaks to their interests. Those who choose to read an online media article did so for a reason—the topic interested them. This level of engagement may not exist if social media users are rushing through the posts.
Traditional Media Encourages Book Sales
Why? Traditional media acts as an audition for the sale. If you give a terrific content rich interview that is socially relevant that your audience can relate to, your audience is creating an option of you in their media minds. Getting booked on a traditional media outlet can create a connection with your audience.
Media can lead to sales – here’s how: If you are the contributing commentator to a high circulation media outlet, guest on the radio or TV morning talk show in a high-ranking city, you are able to mention your book and/or website, perhaps you can count on a sale or visit if your audience likes your “voice” that is, your message and conversation. That’s how I find books to purchase. The author has actually auditioned for me via traditional media. I read an article where they quoted the author, I listened to a radio show where they were the guest or watched them on a TV show. If I liked what they have to say and want to know more I can buy their book.
Meeting Critical Booking Requirements
Traditional media is exceptionally powerful as compared to social media for several reasons. One is that the media has critical booking requirements for the authors or experts that they choose to work with and you have to meet these requirements. The media does not just book the first person pitching them. No. They choose the most experienced, highest quality author or expert presented to them for several reasons.
1. The media outlet holds your producer or journalist accountable. They have a certain expectation for a top notch segment or article created by their producer or journalist. An experienced author or expert brings their media achievements to the decision that helps your media contact make the best selection.
2. The media cannot risk a botched segment. This would be when a guest fumbles their commentary, goes off track, gives long convoluted answers to questions or having a deer in the headlights moment. This is why our firm offers you free unlimited media training so you can be a great guest or expert.
Our Firm Offers UNLIMITED MEDIA TRAINING at No Cost to You
This is why our firm offers our clients UNLIMITED MEDIA TRAINING with each publicity campaign at no cost to you. Annie pays for your media training and the fee is not hidden in the cost of the campaign. Annie says, “I am happy to provide UNLIMITED MEDIA TRAINING to our clients at no charge to them. Media training is essential  for needed for the optimal success of each client. We address every aspect of being a ‘great guest or expert’ for the media.”
- Deer in the headlights for you? Absolutely NOT!
- Answering a question by rambling on and on losing the interest of the audience? Absolutely NOT!
- Forgetting the name of your book or going blank when the host asks you, “how can our audience find out more about you?” NEVER!
Real Client Success Stories
Discover how our real publicity and branding clients are using Annie’s PR strategies for their success. Each real story below includes a podcast along with a post transcript. What did they say?
Annie offers numerous PR success stories. You can listen to our real story podcasts or read the blog post that goes along with the podcast. Each podcast is told by the clients themselves, demonstrate the power of media placements and how they can add to your competitive advantage. Each podcast blog has a transcript of the podcast in the post. Check out some below and on our Promotion Blog as well
“I would say 100% hire Annie Jennings PR. It’s a guaranteed deal!”
— Weldon L. PhD, Book Author, Speaker & Consultant
“I got prestigious speaking events from being heard on the radio!”
— Gail F. PhD, Author, Speaker
“Annie is amazing. Annie is powerful. Annie changed my life.”
— Kelly S., Certified Relationship Coach, Podcast Host
About Book Publicity NYC PR Firm Annie Jennings PR
Elite Speaking & Features: Speaker For American Society of Journalists & Authors, NYU, Harvard Club & More | Featured In Entrepreneur, TheStreet, Inc, Yahoo, US Weekly |
Noted Top 10 PR Influencer & Acclaimed Best Marketing Blog
Industry Recognition: Annie Jennings PR is on Numerous Top Publicist Lists | Awarded Best Real Publicity Stories Podcast
PR Services
Annie is the creator of Performance Publicity®
Performance Publicity is a results-driven media placement model where a client only pays for actual, secured media appearances. The client does not pay for a publicist’s time or effort. Unlike traditional PR agencies that charge non-refundable monthly retainers regardless of results, a performance-based firm generally invoices the client after a specific media placement. This would include when a TV segment or online media booking is confirmed and actually airs or is published. Client love this model as they enjoy investing in their success. What they don’t like is when a Publicist “tries” to get them booked but is unable to do so, but they have to pay anyway.
Annie is the creator of the Guaranteed Deliverable Radio Campaign
A Guaranteed Deliverable Radio Campaign is a high-impact media booking program that guarantees a specific, predetermined number of interviews on high-ranking radio talk shows. Typically the campaign focuses on high-population major markets, national syndicates, or top-tier satellite networks. Â This campaign structure ensures the client receives the number and quality of the radio shows they signed up for in their contract.
#1 Radio Talk Show Interview Campaign:
Get Booked in Major Cities and/or on National Shows. Radio Campaign Includes Unlimited Media Training & Performance Guarantee
TV Talk Show Bookings in Major Markets & Streaming TV:
Get booked in the top major cities on their TV shows for exposure and for your demo reel.
Digital Branding Power:
Influential Online Big Brand Media Bookings For Outstanding Exposure, Expert Status & Branding
Proprietary Industry Frameworks:
Creator of the Famous Performance Publicity Program
Creator of the Goldmine Branding Strategy
Creator of The Ladder Strategy™
Working with a book publicist NYC area PR firm such as Annie Jennings PR provides the author or expert with the latest, cutting edge strategy. For example, our firm has created the publicity strategies that are helping authors, experts, speakers, consultants and professionals to compete with others and achieve their greatest success.
Does Annie know the secrets of success? Yes, she does! Will she tell? Find out by becoming an Annie Jennings PR client like these dozens of others who are enjoying their optimized success. Listen to the real publicity success stories of her clients told in the client’s own voice about their rise to the top of their industry.
