That’s a great question as it is an exciting one for the author. Your book’s publicity and marketing campaign is the culmination of many months and for some, may years. Marketing your book is a special time. Here’s how to make the most of your book marketing services campaign. Authors often ask what is the best book marketing campaign for their new book. The best book marketing and promotion campaign is the PR campaign that is designed to specially provide outcomes that match your promotion campaign.
There are many ways to market a book. Authors can be the guest interviewee on podcasts, radio talk shows, on TV shows that have an audiences that matches your message or an author can optimize their social media outreach. While this approach is one of the most successful book marketing strategies, authors can also implement a local marketing campaign.
They can book themselves on library zoom interviews, ask bookstores with a local author section to carry their book, connect with a local community newspaper that often feature people of note in their towns, book speaking events on their topics and the list goes on and on.
Think of it this way, any time you can reach out to your potential readers, do it. Even if what you are planning seems small, do it. In book marketing sometimes the most exciting opportunities and outcomes appear where you least expect it.
The best book marking and promotion PR firm is the one that offers services that match your desired out. The best PR firm for you is one with plenty of experience getting the results for other clients that you want for yourself and can prove it.
Warning: Don’t be fooled by the glitz and glamour of a well-rehearsed sales pitch that cannot answer the question what exactly are you getting for your PR dollars? Never buy from a PR firm that uses the word “try” such as “we will try to get you booked on “xyz”. Try is a word that many authors don’t hear. They hear the will get the booking or opportunity, not that the PR form will “try” to get the booking for them. So, watch out as you can be your own worst marketing enemy as you can hear what a sales team wants you to hear, and not what will actually happen.
For example, if an author wants to get booked as the guest on a radio talk show, they would hire the best radio talk show publicity firm in the industry. They would not hire a social media marketing firm. Many authors don’t realize they can create a powerful marketing team simply by hiring the best and most experienced people in the outreach areas they wish to pursue.
How do I get my book on the most influential bestseller lists such as NY Times bestseller list?
Many authors want to top the bestseller lists right out of the publishing gate but few can accomplish that in terms of the big bestseller lists such as New York Times, Wall Street Journal, USA Today and more. The process of landing a spot of bestseller lists has many components to try to prevent manipulation however, there are few strategies to keep in mind as your pursue bestseller status for your book.
How do authors create a comprehensive book marketing and author publicity team?
To successfully launch and promote your book, authors will need a powerful book marketing team. Authors should put together a group of PR experts who specialize in various services to create a strong sales, book marketing promotions team, and a team to handle distribution to major chains, independent bookstores and online retailers.
Annie Jennings PR is the creator of the famous platform strategy that allows experts to achieve their greatest levels of success. In the case of book sales, building a developed and loyal community that would be interested in buying your book is essential as they will be your eventual book buyers. A strong platform is one of the most important elements for selling books. An author, expert, consultant and business professional should always be building platform.
As top national publicist who is a considered by the PR industry as an essential and insightful influencer in publicity, Annie Jennings PR has always advised authors to be everywhere at all times. Sounds impossible but no, it is actually not, and there is a secret to it that Annie Jennings PR calls the Optimization Wheel. This optimization strategy helps you manage the best publicity campaigns to help you in marketing your book in an easy and non-stressful way.
How do I get bestseller status on the Amazon Bestseller List?
Amazon bestsellers start with publicity, marketing and outreach promotion strategies. As we know, out of all the books published each year only handful will earn a spot of a bestsellers list. However, getting on an Amazon bestseller list in your category can be part of a powerful book marketing and author publicity plan. It all starts with your optimization plan where you reach out to your target market resulting in book sales. Remember, if you are an accomplished expert in your field and can answer the question what is in my book to help my target audience, you increase the chances of a book sale.
As a top national publicist who has worked with thousands of clients one of the first rules of maximizing your publicity marketing campaign is to hire the right PR firm. But how do you know the publicity firms you are interviewing are the best choice for you? Which one?
Start with understanding the area of expertise of the PR firm you are thinking of hiring. Many PR firms specialize in providing authors with specific book marketing services. The author’s primary decision is to hire the PR firm that has a history of success in the exact deliverable you want as a result of your campaign.
What is a publicity and PR deliverable?
It’s what you are getting for your money based on the PR firm’s skills and previous successes. A publicity deliverable is the outcome you will receive based the book marketing services you purchased. Authors should always know in advance before they sign the Contract the exact services they will receive for their money. Authors should make sure they are actually buying what they want to achieve in a book marketing campaign. Think of it this way, if you want to get booked as a talk show guest on a radio or TV show, would it make sense to buy an SEO package from an SEO agency? Of course not. Play the match game.
Publicity Tip: What PR firm should I work with?
Hire the PR firm with a strong reputation with many years in business and can demonstrate a significant history of success that offer the deliverables that you want to achieve for yourself. Keep in mind you can hire more than one marketing and PR services firm. Given the fact that many PR firms specialize in certain areas (deliverables) it makes good sense to create a team. Each team member should be hired for their experience, strengths and actual deliverables their services provide to you.
What is a guaranteed deliverable in PR?
It’s where the PR firm offers a performance guarantee based on the outreach or goals you want to achieve. The author should clearly understand the publicity firms strengths and that the firm can demonstrate a history of success.
What is personal branding?
This is one of the most important aspects of selling books and attracting media, speaking and consulting opportunities. A brand is trust. A brand is about certainty. A brand is about deliverables.
Who is Annie Jennings PR?
Annie Jennings PR is a top national publicity services firm that provides clients with book marketing, book promotion and personal branding services. With a rich and expansive history of performance success Annie Jennings PR is considered one of the most knowledgeable and trusted national PR firms for authors, experts, speakers and professionals.
Annie Jennings PR has numerous real publicity stories of success.
Annie’s clients tell their personal success stories in their own voices. Authors benefit as they can learn what is it like to work with Annie Jennings PR.
Annie Jennings PR provides real publicity stories so authors can learn about the firm and what other authors who have worked with Annie have achieved. You can access the real publicity success stories here: https://www.anniejenningspr.com/real-stories-of-success/
In fact, one of the #AnnieJennningsPR family of experts on their real publicity success story says “I would 100% recommend hiring Annie Jennings PR. It’s a guaranteed deal.”
Connect with Annie Jennings PR for your discovery call – https://www.anniejenningspr.com/expert-signup/