Annie Jennings PR delivers a high-impact, #1 Radio Talk Show Interview Campaign designed for authors, experts, and speakers who demand national reach.

By focusing exclusively on high-power 5,000 to 50,000-watt radio talk show stations in the Top 50 Nielsen-ranked markets, we ensure our clients receive tremendous exposure and they are heard across the nation as a guest on the high-impact, high-performance radio shows.  Every campaign is backed by our signature Performance Guarantee and includes Unlimited Media Training to ensure guest excellence on every broadcast.

Key Takeaways

• Top 50 Market Focus: We book our clients on radio show that are located only in major cities to maximize our client’s exposure and influence.
• High-Power Signal Guarantee: Your message is heard on “big shows in the big markets”. This means you are heard on the on the 5k-50k watt stations that reach the heart of the market as well the nationally syndicated radio shows should your topic match the profile of the show.
• The “YES” Factor: We help you discover and craft your specific message and unique segment idea that is authentic to your message and is also socially relevant and meaningful to listeners. This encourages producers to say “Yes” to booking you on their show.
• Guaranteed Deliverable: Your radio campaign comes with a Performance Guarantee that means you are booked on the bigger shows in bigger markets that can include the syndicated shows according to the contract.
• FREE UNLIMITED MEDIA TRAINING: Each radio clients receives UNLIMITED MEDIA TRAINING at no extra cost with a former major network anchor. Your media training teaches you the skill set to be a great guest for the show. You’ll be prepared, confident and ready to answer the question “how can our listeners find out more about you and your book?”

Radio Publicity Campaign FAQ Questions & Answers

1. Why does station wattage (5k-50k watts) matter for a publicity campaign?

Answer: High-wattage stations act as the “blowtorches” of the industry, reaching the entire metropolitan area and often several surrounding states. By focusing exclusively on 5,000 to 50,000-watt stations, we ensure our clients are heard by a massive, engaged audience on the most influential outlets in the country, rather than low-power or niche stations with limited reach.

2. How does Annie Jennings PR identify the ‘High-Impact’ message for an author?

Answer: Annie Jennings uses her decades of media expertise to find the specific “hook” that resonates with major market producers. She helps you move past the “book summary” and uncover the authentic, powerful message that makes you an essential, “must-have” guest for top-tier talk shows. Annie knows what producers want, and she helps you become that answer.

3. What is the difference between a booking on a smaller wattage show in market ranked 200 and a booking on a show that falls within the Top 50 Markets campaign?

Answer: A local appearance reaches a small, confined area perhaps with limited influence. Markets are ranked by population so a smaller market by ranking protocol means a radio show might reach much smaller 50 ranked market. A Top 50 Market Campaign places you in the heart of the nation’s most influential cities—like New York, Los Angeles, and Chicago—on high-power stations that set the cultural, political, and social conversation for the entire country.

4. Can a radio campaign be used for various reasons such as launching your new book, sharing your message across the USA, building prestige,  influence, credibility, and clout while helping you build national expert status in your area of expertise?

Answer: Absolutely. Our campaigns are strategically tailored to your specific goals. Keep in the mind the interview topic must match the profile of the show. Radio is intended to be content rich and of interest to the listeners and not an advertisement for an event or product – that’s what commercials are for! Whether you are launching a new book, adding media assets to build your bio, and/or building long-term expert status by appearing as the guest on a top radio show, radio can be a powerful part of your publicity campaign.

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Book promotion services with radio talk show interviews

Get book promotion services to get booked on radio talk shows to market your book.

Reach across America using the guest appearance on radio talk shows.  You can also nationally syndicated radio talk shows that have widespread exposure. Annie Jennings PR offers the #1 most powerful radio talk show interview campaign in the publicity industry. We offer a guaranteed deliverable. Our book performance publicity model holds us to a high level of accountability. We make promises and we keep them.

Author interviews on radio talk shows

“Getting booked on radio is a powerful strategy for launching your new book or sharing your message,” says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign and radio show book marketing campaign your money can buy. 

Real client publicity story testimonial 

We asked our real client, Weldon L. what he would tell someone thinking of working with our firm. He said “I would say 100% do it. Hire Annie Jennings. It’s a guaranteed deal. And there are not many guarantees in life especially in the PR business. With Annie Jennings PR it’s a guaranteed deal. That to me is what it is all about. That’s good business. It is business you can count on. It is exposure you can count on.” Listen and read the real publicity experience story from a top expert in his field, Weldon L.

Get publicity & marketing exposure on radio shows to help sell books

Real client Reece says “after several phone conversations with Annie, decided to hire her, and to date I’ve gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top markets, but I actually had 19 + interviews in the top markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries. Thank you Annie. You are in a CLASS BY YOURSELF  – Author, Reecy A.

Radio publicity tips

Radio shows ask that you have an opinion based in credentials, opinions and observations. A great radio guest will always be expanding their ability to comment on a variety of news and features stories that are of interest to the show and to their audience.

We allow the producers a chance to get to know you. Our publicists present you in all your glory.  Our firm suggests segment ideas that match the profile of your message and that of the show. This way of working with the media allows them a chance to get to know you. They get to know your topics, how you could be a perfect fit for their shows and soon enough, you get booked!

For example, for a lifestyle author we would not be presenting them to a breaking news show. They would not be a good match for the show. A lot of PR firms pitch you to all the shows just hoping for something. But no, they just ruin their reputation and by association, yours. Our firm is one of the most trusted book marketing services according to the media. See lots of media praise for #AnnieJenningsPR.

Radio interviews are conducted over the telephone

Be sure you have a great connection. If you have a landline, use your landline for the interview as it is more secure. A cell phone may not have good reception or you can be dropped from the call. Plus, a landline sounds better on the air whereas sometimes a cell phone can sound like you are distanced from the interview. You may not notice this in your day-to-day cell phone calls but you do notice it when you listen back to the interview you did on your cell phone. Keep in mind, a great guest allows the audience to feel up close and personal with them and a landline is your best bet for a good outcome.

It’s ok to promote your book during the radio interview

Be a professional radio guest at all times and pack your interview with content and value. If you do a great job as a guest on the show, the host will be excited to mention your book, website or where interested listeners can find your book. When you deliver a great radio show for the host, the host will deliver for you.

Success tip: Great radio guests are ready 

Radio bookers like that are available for interview when it works for their show. They have to cover a lot of topics and they appreciate your availability. Great radio guests are able to say YES to an interview quickly. 

Author PR on big city radio talk shows

Get booked on radio talk interviews in the top, most influential markets and radio shows in the major markets and nationally syndicated shows and networks. Increase your book’s visibility using an assortment of book promotion strategies. You can reach people in various media such as online media. Radio is a good stepping stone to getting media experience to build your interview skill set.

You can also add the interview to your media bio because, remember, media begets media. The more publicity you get, the more in demand we will make sure you will be. We know how to leverage all of your accomplishments whether they be academic, professional or appearing in the media to your advantage.

Book marketing services get free unlimited media training. 

Performance guarantees are included in your campaign. Authors love this about us as they know their investment is in good hands. They will get what they pay for as Annie does not accept any payment for simply “trying” but failing. She only accepts payment for secure media that actually takes place.

Your free unlimited media training makes sure you can do well do well on the show. The training gives you the skills to provide a socially relevant and interesting conversation that the host and listeners will appreciate. We know that a great guest increases the ratings of the show. They also help the show build a loyal audience. This is all very good for everyone – the show’s ratings, the listeners enjoyment and of course you as you can promote your interest. And all with a simple phone call.

Radio interviews for author PR is done over the phone. You can tour the USA without leaving your home or office.

Prepare in advance. Don’t wing it. And practice how you will promote your book in the interview. Especially when the host asks you “how can our listeners find out more about you”? Practice how to sound conversational without sounding like you are reading. After a few interviews this conversational style will feel natural to you.

Keep in mind that the radio show host can ask you anything. It’s good to be a radio guest that is prepared in advance with answers. To get prepared in advance allows you to have time to craft strong messages and not be caught unprepared.  A good radio guest has up to minute opinions and commentary. Our media training teaches you how to do this.

Radio interview campaign for book PR & author PR

• Complete segment ideas with you as the guest in your area of expertise are presented to the media
• Professional free media training for radio show bookings – it is included in your campaign
•  Media trainer conducts a PRACTICE interview just like you can expect on your real interviews
• Ongoing media training support throughout your campaign. We are always by your side
• Professional, highly skilled radio bookers with mega experience