Book Publicity Programs
Annie Jennings PR Optimizes Your Publicity Strategy
Reach your highest potential with your marketing campaign.
Want to get the best book publicity strategy for your goals and PR objectives? Most authors want to get the most bang for their buck in terms of the deliverables, that is, what do they get for their money? At Annie Jennings PR, the focus is always on you and what you would like to accomplish with your PR outreach.
This allows us to create the right media publicity campaign that, given our experience, will be the best choice for you. This is with your goals and other assets you bring to your publicity outreach program such as topic, credentials, experience and more.
There is a PR campaign for everyone. The question is “what is the right author marketing and publicity strategy for you?” That’s the question Annie Jennings PR seeks to answer for you. What is the best way “FOR YOU” to achieve your own personal goals? If you tell Annie what you want to do, she will help you develop a plan for getting you there. ‘
Annie has tremendous experience and is a leader in the media and publicity world. She is the creator of the popular “Performance Publicity Programs” that have swept through the industry. No longer are you at the mercy of retainer publicists who charge you a high monthly fee yet they don’t make any promises of media bookings. I am going to share a post with you that summarizes the problem nicely. This author expert spent over $70,000 on a retainer PR firm and says she got “nothing”. Here is her real publicity story for you to read on my blog.
Publicist book promotion benefits include:
- NO RETAINER national PR Firm. Work with Annie’s advanced professional publicists booking team
- Guaranteed media deliverables. You will know in advance the scope of your bookings
- Appearances via telephone on big city, big radio talk show with high-impact listenership
- TV media guest bookings in any city especially the high ranking top cities in the USA
- Major high circulation online media bookings that are SEO GOLD for your online authority
- Performance Publicity Programs. Clients love that Annie offers secured media deliverables only
Book Publicity & Promotion Is About Investing In PR Assets
What’s your ROI? Your PR should always be earning you a ‘return on investment (ROI). It’s about investing in yourself and your goals. When talking about money spent on publicity and PR strategies, Annie believes the strategy should wrap around the concept of investing your marketing dollars and not squandering them. But how do you know the difference? What is investing your dollars and who will squander them? Investing your publicity money is when you can expect to get something of value such as better positioning in your marketplace, an elevation of your brand, more influence, credibility and clout in return for your investment. Investing is when you get a publicity asset that you can leverage to your benefit. This is called investing in active PR vs investing in passive PR. Squandering is putting up a lot of money but the value of what you received in return is way below your investment. Annie can guide you on how to choose the right PR firm for you to help you. Publicity and promotion is the FUN part of growing a business or promoting a book. Annie likes to take the stress out of it for you. Enjoy. Fun! Reach People! This is what PR is all about. It’s time now – you worked long hard hours in the past – but it’s time now to have the time of your life!
Be heard. In the world: Active PR is YOU out in the world, contributing and attracting new opportunities by sharing your message and reaching people. Passive PR is when you just sit there waiting for the phone to ring.
Active publicity is Annie’s specialty and that’s what makes your phone ring. Passive publicity is associated with retainer publicity where you pay a monthly fee, and many times quite high, for the other firm just “trying” to get you some media placements with no guarantee of delivery. That’s squandering.
Investing your book publicity dollars is about earning a return on investment in a way that empowers you.
Active Book Publicity Is About Getting Actual Media Placements
Invest your PR dollars: Again, there are many ways to spend your book publicity dollars. However, there are many ways of wasting your money as well. We like when our clients earn a return on their investment. They are heard in the world. They report that good things happen to them such as they attract new opportunities such as speaking events, book deals and new clients.
No squandering allowed at Annie Jennings PR: The other way of spending PR dollars, which can be referred to as squandering your marketing budget, is to buy passive PR. An example is no impact PR could be press release distribution where at the end of the day, nothing much really happened. A mistake authors make is to forget that any money spent on PR should have a return thus giving the author added value. At our publicity firm, we offer guaranteed deliverables for active publicity whereas most other firms will only offer to do something for you but with “no guarantees” of getting any meaningful media or publicity placements at all.
Annie Jennings PR Firm For Your Book Publicity – Get The Best Publicity
Having worked with thousands of authors and experts, Annie Jennings PR, has developed one of the most powerful publicity strategies in the industry.
The famous and highly-regarded Annie Jennings PR book publicity campaigns are designed personally for you, according to your goals, marketing strategies and desired outcomes.
Authors love to work with our firm as they collect impressive media that can be leveraged into more opportunities, speaking engagements or book sales. They empower their brand. They empower their future.
Successful authors do NO do this: But the one thing they do NOT do is buy the type of publicity that is wrapped around the word “try”. This is where the author still pays for their campaign but the action is centered on “trying” to deliver placements. But if the PR firm does not get any media bookings, well, nothing is guaranteed to the author as per the monthly retainer contract.
At Annie Jennings PR, there are NO RETAINERS!
Annie says “why about anyone page for services unrendered? This concept has never appealed to me. What is the incentive for the publicist to venture out into the choppy waters of PR? Hey, it can be tough out there. Hopefully, you will never have to experience what’s it is like to be a publicist. It’s challenging and NOT for the faint of heart or the unskilled. The way we do business we go out into those choppy waters but we bring with us the skills to survive. There is no try. THERE IS ONLY DO.
We go out into the world of media with the intent to deliver the outcome. The result is strong, savvy, talented publicists who are empowered. They have long-term and meaningful relationships with the media.”
Authors love that our firm backs our publicity and promotion campaigns with our famous performance guarantees. Authors love that Annie Jennings PR is an author advocate and works for the betterment of all. At our firm, the emphasis is on our clients and how can we help them share their message with people everywhere.
Authors may not know how to get started in their book publicity but Annie does. Our firm will only make you an offer for a publicity campaign when we have a meeting of the minds. We understand your goals and you understand what publicity and media placements can offer you with respect to your goals. Authors say they respect Annie for her integrity and honesty. They say to Annie “I admire you. Others will gladly take my money but you carefully map out a plan in our first phone call that shows me that you understand me, my goals and objectives. This way, we know in advance if we are a good match, All this, in the first phone call.”
Unlimited Media Training Comes FREE In Your Publicity Campaign
Annie likes all of her authors, experts and speakers to be totally prepared for their media experience. With this in mind, Annie provides her clients with unlimited media training from an award-winning former news producer and booker. Why not be amazing on the air? That’s what Annie thinks you should be – totally amazing – savvy, prepared and confident.
Get Your Free Media Training For Your Publicity
Unlimited free media training by an award-winning former news producer and guest booker is offered with all of our radio campaigns. Radio publicity media training is conducted via telephone. You’ll learn great guest interview skills. You will be prepared, confident and savvy for your first booking. Plus, you have unlimited media training access to our on-staff media trainer for the entire length of your publicity campaign. Our authors tell us they felt extremely taken care of every step of the way and prepared and confident in their interviews.
Free skype media training is offered with our performance-based TV media opportunities. Your personal, on-staff media trainer will review all of the components you need to know for your TV appearance such as set design, seating, attire, colors, image, where to look and when, how to answer questions, how to promote your book in the interview and help you create media-friendly concise answers to the questions you are expected to be asked. Your media trainer also goes over how to answer any questions you may not want to answer or don’t know the answer to. No worries. You’ll learn the media skill set you need to be successful.
If you doing the interview r Zoom, your media trainer will go over how to set up your computer height to capture your best look, how to set up your lighting and background, and how to stay focused on the camera while you are on the air.
Unlimited media training is packed with benefits: Your media training will help you in many other ways such as speaking, presenting in sales calls, for interviews with media for online publicity. Traditional media is very strong in that not everyone can get booked. With millions of books available, traditional media candidates are hand-picked from hundreds if not thousands of pitches. It is quite an accomplishment for authors when the media says yes to a radio booking, TV and/or online media booking. You beat out a lot of others to land that opportunity. Your publicist knows how to get past the crowd for you to be seen as one of the only choices, if not the only choice, for the media opportunity. The next thing you know, it’s YOU on the air, on the show, in the online media venue!
Annie’s professional PR publicity team has tremendous experience. Each publicist has from fifteen to twenty years of working in the media. They have developed the professional publicity skill set that lands client bookings. They have established meaningful and long-term relationships and plenty of media contacts.
Annie offers guaranteed deliverables for her famous radio talk show campaign that must be met and these deliverables are in the Contract.
Plus, Annie’s PR firm offers a well-established and successful performance publicity program. Clients work hand in hand with an effective and talented PR strategist to achieve specific and powerful goals. These achievements help our clients empower their brand and move their business growth strategy forward.
Radio talk show campaigns elevate you to the top level as your appearances are only major shows in major markets. This radio campaign offers a guarantee of performance, unlimited media training so you can learn great guest interview skills, and comes with personalized publicity materials created by media savvy, experienced PR professionals.
Invest in yourself: Annie Jennings PR says that your publicity outreach and marketing dollars should NOT be considered an expense to be thrown away with no return on your investment (ROI), but an investment in yourself and your future. With this in mind, we offer our famous performance publicity programs as well as guaranteed deliverable radio talk show publicity campaigns.
Real publicity client says: “I have never heard of any PR company guaranteeing their deliverables. Just Annie. The other make lots of promises but then nothing happens.” – Joan Ifland PhD, Author
Radio Talk Show Campaign Book Publicity
Book publicity works great on radio talk shows: You can mention your book on the air to high-impact radio audiences. Authors say that Annie offers the best radio campaign in the industry. And here’s why: Not only do authors get free unlimited media training and top-notch experience publicist, author get booked on the major radio talk shows in the major cities in the country. All of the radio interviews are guaranteed to be on the high-impact, high-listenership radio shows in the major radio show markets and/or on the regional or nationally syndicated shows that broadcast across the USA. The markets are ranked according to population and can tally up to 300+ markets. Right out of the gate, Annie is skewing your outreach to the top markets in the country. The syndicated radio shows reach across the country allowing access to the smaller shows and cities. They should be able to hear your message too.
Authors Get Book Publicity On Big Radio Shows In Major Markets
Clients work with our professional team of publicity experts who help them create their optimal message. Authors are allowed unlimited media training for their radio campaign. Your media trainer is an award-winning former news producer and booker with a national network.
Each radio campaign comes with a guarantee of performance. And there are no bookings on college radio shows, internet shows, low listenership shows, shows in the middle of the night or in the middle of nowhere. It’s not because those shows are not good. They deserve to hear your message too. We reach them via syndicated shows that can go out to hundreds of stations.
Of course, if anyone offers you the opportunity to be a guest on a smaller show in a smaller city you could say yes as it’s good to be heard whenever you can. But here at Annie Jennings PR, you are here for an unsurpassed radio campaign that is the best radio campaign your money can buy. You get bookings on the high impact, high high-listenership radio shows and/or on the syndicated shows that can bring your message out coast to coast.
High Impact Book Publicity
You also get booked on any regional or nationally syndicated shows that have a show profile that accepts your topic. Working hand in hand with our talented radio director helps you define and expand your message where you can, so you can qualify for the profiles of the biggest shows in the country. You only get the creme de la creme bookings on radio talk shows that have a profile that matches your messaging so you have an audience with a natural interest in your topic. Nice? Yes!
Book Publicity Via Telephone – Reach Across The USA Fast & Easy
And another big plus? The radio show are phoners meaning the stations generally call you for the interview. Think about it, from the ease of your own home, you can “tour” the USA via telephone. It’s like walking into a speaking event with tens of thousands in attendance waiting to listen to your every word. You certainly reach the show’s built-in audience. Our unlimited media training also takes place over the phone so you can be a savvy guest that the show loves and so do the listeners.
Book Publicity On TV Shows
Annie Jennings PR provides authors, experts and speakers with access to appearances on many sought-after influential TV shows that will strengthen their brand which in turn, gives them a tremendous competitive advantage. Annie’s professional publicity services include media placements on local and regional TV shows as well as the major national news programs and networks. Authors are personally prepared for their TV appearance using Annie’s proprietary strategy that creates the perfect environment for you to excel.
Appearances on TV shows are in demand as our authors love showcasing their guest appearance on their websites, on their social media and posting on Youtube. But these shows are in high demand. Not everyone can get booked. That’s why many top experts come to Annie Jennings PR because of her well-established history of success in booking major media TV shows. They know that with Annie’s professional publicity team’s experience they are working with the best and with publicity experts who have decades of relationships built up with the media outlets.
Clients also love the way Annie works – with guaranteed deliverables for the top radio campaign in the industry and with her famous pay for performance publicity model where clients are mentored as high up in the media as their topic, credentials and dreams allow them to go yet they only pay for secured media placements.
Book Publicity In Prestigious & Influential Online Media
Annie Jennings PR is particularly strong in booking the most prestigious online media that allows for widespread exposure both by readers and via social media. Authors and experts alike love online media placements as more and more of these major media sites are linking back to the author’s website signaling authority status to the search engines. Authors report more opportunities coming their way from being seen online in the most respected media. They enjoy the SEO benefits as links from high-ranking media are considered SEO GOLD. Online media reports high unique monthly visitors as online access is readily available on mobile devices.
It’s important to be everywhere at all times, as Annie says.
Annie’s professional publicity team offers valuable expertise and enjoys a high-quality reputation. Annie Jennings PR is respected not just by authors, but by the media as well.