Publicity Strategy To Create Brand & A Competitive Advantage.
With publicity strategy you can become known as a top expert or media source in your field. Many book author experts use their book to showcase their area of expertise and point of view. They do this so they can create interest in their brand and create national expert status that leads to attracting new opportunities for them. Creating national expert status as a book author or as an expert commentator attracts attention and provides credibility, influence and clout for the author expert. Having written a book allows the author expert to provide readers with insight into their commentary and expertise in their various topic areas.
Publicity is a powerful marketing tool to create an influential brand.
Your book marketing PR strategy provides you many valuable benefits. Publicity and marketing a book allows you to promote your book, promote your name as an expert and adds lots of impact to the process of creating a strong brand for yourself. Each publicity media placement provides author experts with a tremendous marketing advantage.
Getting more publicity media placements gives your brand more power.
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Why is securing media placements a powerful addition to your brand building strategy?
The answer to this publicity question is very important. Getting media placements is one of the best ways to build your brand. It is certainly considered an anchor to your overall branding strategy to create your competitive advantage. Building a brand has several action steps with one of the most important being seen and heard as an expert commentator on big brand media. Your brand creation and elevation PR campaign should include appearing on TV shows, being a guest interview on a top city radio talk show or as the expert commentator adding insight to a journalist’s articles in a big brand media online outlet.
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Media placements in big brand media accelerate your brand and reputation.
Why is it essential to brand development to be a quoted expert in an online article or a great on a radio interview show or TV show? As mentioned above, securing author PR has numerous benefits. It is excellent for your book promotion as the media’s audience can learn about your book. Publicity enhances your reputation as a top expert in your field and creates unparalleled name recognition for you, your book and your company. The media has many choices when deciding which author or expert to quote or interview. The fact that they have chosen you speaks to your authority and expertise. Being chosen by the media acts as proof of concept that you are a knowledgeable and respected author or expert.
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Publicity supercharges your SEO.
How does getting media attention supercharge your search engine optimization known as SEO? Anytime a high ranking site links back to your site, your authority ranking increases in the search engine results. You are providing the search engines with information they can use to determine if your website – and you – have the authority to be a trusted and information search engine result from a user query about your subject matter.
PR and brand marketing in the media.
Why does powerful brand create lots of prestige and power for you and your business? Publicity offers tremendous opportunity for you to up level your brand and compete more effectively. Publicity and marketing allow you to showcase your knowledge and experience while expanding your exposure to your target market.
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What is the #1 key to brand building success using PR?
It’s consistency over time. Once you start your PR strategy and media outreach strategy, don’t stop. This the top mistake authors and experts make when building their brand with publicity placements. They think “one and done”, but that is incorrect strategy. Effective brand building strategy, hence a competitive advantage, is about being seen and heard in the media on a regular basis consistently over time.
With this publicity approach of consistency over time, you keep others in your field from taking your spot in a Radio, Podcast or TV interviews. You prevent other competing experts from taking your opportunity to provide expert commentary to a big brand online media site. The optimal branding strategy is for you to continue to secure media assets that allow you to create an exceptional and influential media bio.
