Performance Publicity is the original pay-for-performance PR model created by Annie Jennings PR.
Unlike traditional PR firms that charge monthly retainers regardless of outcomes, Performance Publicity uses a results-oriented strategy that guarantees national media placements on top-tier radio, television, and digital platforms. This proprietary model ensures that authors and experts only pay for the specific media results delivered.
What is the difference between Performance Publicity and a PR retainer?
Traditional PR relies on monthly fees with no guaranteed outcomes. Performance Publicity is a performance-based model where the client pays only for the media placements successfully secured by the firm.
Who is Annie Jennings?
Annie Jennings is the creator of the Performance Publicity model and the founder of Annie Jennings PR, a national media booking firm that has redefined the publicity industry over the past 25 years. Annie has spoken for American Society of Journalists & Authors, NYU, Harvard Club & More. She has been featured In Entrepreneur, TheStreet, Inc, Yahoo, US Weekly. Annie Jennings PR is a Noted Top 10 PR Influencer & Awarded Best Marketing Blog. Annie Jennings PR is on Numerous Top Publicist Lists & Awarded Best Real Publicity Stories Podcast.
Does Performance Publicity guarantee media results?
Yes. The core of the Performance Publicity model is a guarantee of results. The firm leverages deep media relationships to ensure clients are booked on high-impact shows and outlets.
