INSTANT SUCCESS: Business Success Strategy Using The All Heart Business Model

Wouldn’t it be nice to have an endless stream of clients? Annie Jennings PR presents the ALL HEART business model that she created and designed so you can experience your optimal levels of success. Instant success? Why not!

The Rules:

Rule #1: Watch your clients not your competitors. Your competitors do not buy your products, your clients do. But what if you are not offering services that meet the needs of your clients? You will lose these clients to other companies who do offer what the client wants. So, the question is, what does the client want? Well, first thing, is to realize how your client makes money and create services that help them make money.

Should you spy on your competitors? Forget about it! Leave your competitors alone, they are too busy worrying about you to worry about their customers. Plus, if you find yourself spying on your competitors it is a billboard sign to get a life, in other words, if you are stealing from your competitors you are just creating more of what could be a bad product. So, get a life, that is, get a creative life that allows you to surpass your competitors without ever looking at them.

Trust only yourself. You know what is good for your clients. It will become obvious to you. At Annie Jennings PR, we do not care what our competitors offer as we are in the business of creating new, next level products and services that meet the expanding needs of our marketplace.

Want more publicity, branding and marketing insight from Annie Jennings? Go see all of the special reports and resources at Publicity Reports

Your competitors may not know what that is, they may be stuck in the mud, they may be too busy copying products from others. Do not do that. If you have to copy products, you’re are robbing yourself of the opportunity to apply your knowledge, experience and creativity to your services to create bigger, better and more powerful outcomes for your clients.

Rule #2: People buy brand. People buy name brands that they feel they know and trust.

This is a very fast world and we make choices based on our impressions of the reliability and quality of the company we are working with. Given a choice, we will choose the company that immediately fills us with confidence.

Brand names matter. Let’s pretend you could buy a car from Mercedes and someone said, do you think are you getting quality? Of course! But what about buying a car that is similar to a Mercedes in features and quality from a little known company called Gertrude’s Good Cars. Even if Gertrude’s Good Cars were better than a Mercedes and even cheaper would you buy one? Of course not!

What happens if something goes wrong, you have never really heard of them, no one else has either, there is nothing in it for you of buying a “Gerdie”. Bringing us to the prestige factor which is part of the buying process. “Oh, guess what everyone, I’m buying a Mercedes” you would say with pride. But how do you feel about boasting “guess what everyone, I got a GERDIE.” There is no “awesome factor”, there is no “heard of you factor”. It’s missing something.

Want to become an Annie Jennings PR expert and get booked on the major media? Let us know at BE A MEDIA EXPERT.

Example, our clients are proud to announce they are now with Annie Jennings PR. The media immediately recognizes us wherever we go in any venue. We are branded. They know our name. They trust us.

#3: Provide services that have a defined set of deliverables. If I by “x”, I get what? If you know your market and how it works, you will know how the products and services play out in the marketplace. Does the way your services work out in the marketplace deliver the outcome your client wants.

If you do not have non-stop clients trying to hire you, then the answer is no. Everyone wants to buy the better mouse trap. So, your job is to simply create one. Know what outcome your service or products provide your clients. Next, how do they use them to get their desired outcomes. You make the connection between your services and your clients’ success, you get lots of business.

Guess what? You can hear lots of publicity stories of real client success at http://www.anniejenningspr.com/publicitypro.htm

#4: Want to know the fastest way to create a non-stop flow of new clients? Guarantee your outcomes. No one pays unless they get the deliverable. WOW, sounds risky right – exactly. But also ignites a tremendous drive to creativity where you immediately see the flaws in your plan, in the services you offer. If you are not getting paid unless your client gets the deliverable, you will be determined to make your services work for your client.

Further more, you will learn to upgrade your services so not only do they get the deliver but the deliverable matter to them. In that, the deliverable actually provides your client with POWER to offer “deliverables” to their client . . . and so on and so forth.

#5: Provide content to your clients but also provide a product that ONLY YOU can deliver. This way, you are NOT in the information selling business, which is not really profitable.

Selling just information is not working with the tremendous amount of content available free on the internet so where you may hear stories of a few making it big selling content those are very special situations. The better, more common strategy that makes sense for millions is to provide content so when your clients are ready for services, they choose you. And when you become really big in your BRAND, you can then sell product. Yes, this takes time.

But consistency over time is a major ingredient to brand building. By the way, you can only keep this pace up, such as providing content consistently over time, if you love what you are doing. Positive market feedback is the greatest motivator. If you are providing products or services that give your clients outcomes they want, you will have endless energy to create. You see, this is a circle but even a circle has a starting point.

#6: Be the best in the business. Only sell products or services with a clearly defined set of deliverable and guarantee the outcome. Think about this, what if General Motors came out with a new business philosophy that goes something like this: If you buy a car from us, we guarantee your car will last 10 years or you get your MONEY BACK. That's right, full fee returned.

What do you think would happen? All of the "break down glitches" would be defined, redesigned and protected. No cars break down, everyone is happy, GM takes over the market..... all because it was unafraid to make the promise of a deliverable with a guarantee. Hey, would buy a car with the guarantee that is anything went wrong with the car you get a brand new one? Hello? Yes, I would. Because, guess what? That car would be perfect. No flaws, no errors, just perfection in motion.

ANNIE JENNINGS, Author Expert Media Strategist: Annie Jennings PR is a media expert development and media strategy firm that works with national media including influential media outlets of CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & other major media in the U.S.

Annie Jennings PR is most well known and respected for her vision and insight and for her pay for performance publicity and promotion programs and expert status credibility building programs. Thousands of experts have built powerful national expert and thought leader status using the Annie Jennings publicity model.

BLINK FACTOR: She's got it! Annie Jennings has a reputation of excellence that includes her BLINK FACTOR where she instantly knows why you are good, why you deserve your success and recognition. Annie Jennings PR helps you identify your news worthy message, your "cutting edge", to achieve your optimal potential, goals and dreams.

Don't miss your opportunity to work with one of the most talented publicists in the industry and keep in mind, that some people say "magic happens at Annie Jennings PR".

TELL US OF YOUR INTEREST: Please let us know all about your publicity goals and dreams. We are standing by to help you. Here is the form to use with no obligation. Promotion & Publicity Interest Form

EXTENSIVE EXPERIENCE - THOUSANDS OF GUESTS BOOKED: Annie Jennings PR has extensive publicity industry experience that includes guest presenter for the Harvard Club of Boston, The American Society Of Journalists And Authors (ASJA) and presented as a guest lecturer for NYU's Publishing Program. Annie Jennings has worked with numerous major publishers from New York to San Francisco, popular celebrities and icons, highly credentialed authors and experts, prestigious organizations such as The Learning Annex in NYC and New Life Expo in NYC.

BIG MEDIA FEATURES ANNIE JENNINGS: Annie Jennings has been featured in Entrepreneur Magazine, Fast Company, The Street.com US Weekly, AOL.com, YAHOO.com and more. With over 15 years of high quality experience, Annie Jennings PR has booked thousands of guests and worked with major publishers including:

BOOKINGS: Maya Angelou, Kendra Todd, Winner Season 3 Donald Trump's The Apprentice, Robin Strasser, Michael Jackson, Chris Rock, Big Brother Reality Show, Don Miguel Ruiz MD (Bestseller The Four Agreements), Dr. Joy Browne (NYC Radio Show Host), Dr. Mehmet Oz, F. Lee Bailey, Dr. Andrew Weil, Louise Hay, Dr. Michael Roizen, Andrew Breitbart (Hollywood Interrupted), Jackie Stallone, Roseanne Barr, Mickey Hart (Legendary Drummer Of The Grateful Dead), Gloria Gaynor, Sylvia Browne, Deepak Chopra, Anthony Robbins, John Gray, Rabbi Shmuley Boteach, Marianne Williamson, Susan Jeffers, Jack Canfield and Mark Victor Hansen (Bestseller, Chicken Soup For The Soul), James Van Praagh, Brian Weiss MD (Bestseller, Many Lives, Many Masters), Dr. Bernie Siegel, Dannion Brinkley, George Anderson, Betty Eadie (Bestseller, Embraced By The Light), James Redfield (Bestseller, The Celestine Prophecy), Gary Null, Laura Day, Dr. Wayne Dyer, Davy Jones (The Monkeys), Carolyn Myss, Ivan Misner, Joseph Dispenza (Bestseller, The Way Of The Traveler) Dr. Barry Sears (Bestseller, The Zone), Shakti Gawain, John Bradshaw, Ivana Trump, Sean David Morton, Uri Geller, Debbie Ford, Arielle Ford, Char Margolis, Rosemary Altea, Dr. Jean Houston, Iyanla Vanzant, Thomas Moore, Dan Millman (Bestseller The Way Of The Peaceful Warrior), Dr. Dennis Waitley, Les Brown, Jackie Stallone, Ellen Fein and Sherrie Schneider (Bestseller The Rules) and lots more!

ANNIE'S WORKED WITH MAJOR PUBLISHERS: Hay House, Entrepreneur Press, Health Communications, Wiley, McGraw-Hill Professional, Simon & Schuster, HarperCollins, New World Library, Hazelden Publishing, Newmarket Press, Rodale Books, AMACOM Books, Cardinal Publishers, Square One Publishers, Penguin Publishing, Randam House, Career Press, St. Martin's Press, HarperCollins San Francisco, Sourcebooks, Avalon Travel, Thomas Nelson, Bantam, Trafford, Ten Speed Press and more

OUR CLIENTS EVERYWHERE: Annie Jennings clients are all over the US and aboard including New York, Los Angeles, Chicago, Philadelphia,San Francisco,Boston,Dallas, Washington DC, Atlanta, Detroit, Houston, Seattle, Tampa, Minneapolis, Cleveland, Phoenix, Miami, Denver, Sacramento, Orlando, Baltimore, Indianapolis, San Diego, Hartford, Charlotte NC, Raleigh, Nashville, Milwaukee, Cincinnati, Kansas City, Columbus, Greenville, West Palm Beach, Las Vegas, San Antonio, Memphis, Oklahoma City, Tulsa, Jacksonville, New Orleans, Pittsburgh, St. Louis, Portland, & cities across the USA.

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