"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Even with online media virtually taking over, the demand for experts to comment in print media outlets is alive and well. It's just less. There are still plenty of readers who choose to get their magazines and newspapers delivered to their door. Plus, the print media still left standing tends to be the bigger, influential brands and appearing in print can still reach a vast amount of readers.
Yes, that's correct, many of the stories you read in USA TODAY, Wall Street Journal, NEWSWEEK and just about any of the traditional print media etc. will also appear in their online addition and this means added exposure and outreach for you as you will appear in both editions.
Reaching out in all forms, being everywhere at all times, allows you to touch your market in the way that allows them to understand and respond. Some people like to “hear” your message, others like to “see” you on TV and other like to “read” your commentary in the newspaper or magazine they are holding in your hand. If you are the commenting or contributing expert in the story that the reader is very interested in or on the TV or radio talk show that has captured their attention, you increase the chances that your audience will buy your book if you have one or perhaps contact you for speaking or consulting.
If an Associate Press story breaks that is relevant to the issues being discussed in our country, TV and radio, who also want to be relevant and follow the news cycle tend to cover the issue as well and many times prefer to book the expert quoted in the article as the guest expert on their show.
Many of our authors, experts and speakers create a beautiful media asset on their websites to showcase their placement as the expert in the magazine etc. This looks great and when added to your other media presents you as a well-rounded media savvy professional.
Even the smaller newspapers and magazines bring value to your overall marketing, branding and publicity campaign. Many readers pick up a copy of their hometown newspaper or the newspaper popular in their region. They keep up on their local, regional and state news so it is likely they will come across your presence in the newspaper. Usually the journalist will include establishing information for the contributing expert such as credentials, name, type of expert and the name of your company or the name of your book. One thing to keep in mind is that all this exposure adds up to power, influence and clout leading to new clients and new opportunities.
What makes a good PR strategy and marketing campaign? It’s a lot of presence in the traditional media sources such as newspapers, magazines, appearances on TV shows and radio talk interview shows. Many clients say that their PR with our publicity firm has let to many more opportunities not only in the media but also to being hired as a consultant, speaker or workshop leader.
Now, that’s quite a goal and sometimes it seems that there are not enough hours in the day to accomplish all of your outreach to your community, to new target clients and to the media. No worries. Just do the best you can as it is much better than most of your competitors. The more you do, the further ahead you get. At this point, it might be worthwhile to hire a part-time marketing support person to keep your social media current and up to date (it’s not good to have old posts or outdated material being the last thing you contributed). Be sure to create a social media strategy and set of guidelines for your marketing team to follow. For example, your sharing or posting cannot and should not be all about how great you are. You can share about your publicity placements with links or videos and this shows your audience how great you are. All of your media can be repurposed for social media posts. One TV appearance can be turned into numerous content rich posts and the same can be said for newspaper, magazine and radio talk show appearances.