"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Want to get the best book publicity strategy for your goals and PR objectives? Most authors want to get the most bang for their buck in terms of the deliverables, that is, what do they get for their money. Do they get impressive media that can be leveraged into more opportunity, speaking engagements or book sales? Do they empower their brand? Or do they buy the type of publicity that is wrapped around the word "try" where the author still pays for their campaign but the action is centered on trying to delivery placements but if the PR firm does not get any, well, nothing is guaranteed as per the retainer contract.
First thing to know is that your PR should always be working for you. When talking about money spent on publicity and PR plans Annie believes the strategy should wrap around the concept of investing your marketing dollars and not squandering them. But how do you know the difference? Investing your publicity money is when you can expect to get something of value such as a better positioning in your marketplace, an elevation of your brand, more influence and credibility for your investment. You should get a publicity asset you can leverage to your benefit. This is called investing in active PR vs investing in passive PR. Active is YOU out in the world - contributing and attracting new opportunities. Passive is when you just sit there waiting for the phone to ring. Active publicity is Annie's specialty and that's what makes your phone ring.
The other way of spending PR dollars which can be referring to as squandering your marketing budget is buy passive PR such as press release distribution where at the end of the day, nothing much really happened. A mistake authors make is to forget that any money spent on PR should have a return thus giving the author added value. At our publicity firm, we offer guaranteed deliverables for active publicity whereas most other firms will only offer to do something for you but with "no guarantees" of getting any meaningful media or publicity placements at all.
Having worked with thousands of authors and experts, Annie Jennings PR, has developed on of the most powerful publicity strategies in the industry.
Campaigns are designed personally for you, according to your goals.
Media training is included in the campaign packages so you can be savvy, prepared and confident
Annie's professional PR team has tremendous experience with each publicist having from ten to fifteen to twenty years of working in the media and have developed the skill set that lands client bookings as well as has created the rich, long-term relationships with the media.
Annie offers guaranteed deliverables for her famous radio talk show campaign that must be met and these deliverables are in the Contract.
Plus, Annie's PR firm offers her well-established and successful pay for performance PR where clients works hand in hand with a strategist to achieve specific and powerful goals that help the client empower their brand and move their business growth strategy forward.
Radio talk show campaign elevates you to the top level as your appearances are only major shows in major markets. This radio campaign offers a guarantee of performance, unlimited media training so you can learn great guest skills, and personalized publicity materials created by top PR pros.
Annie Jennings PR says that your publicity outreach should not be an expense with no ROI, but more of an investment in yourself and your future. With this in mind, we offer our famous pay for placement publicity programs as well as guaranteed deliverables.
Author say that Annie offers the best radio campaign in the industry. Clients get guaranteed radio show bookings on the major talk shows in the major cities in the country. All of the interviews are guaranteed to be on the high impact radio shows with high listenership in the Top 35 or Top 50 radio show markets and/or on the regional or nationally syndicated shows that broadcast across the USA.
Clients work with our professional team of publicity experts who help them create their optimal message. Authors are allowed unlimited media training for their radio campaign that takes place with an award winning former news producer and booker. Each campaign comes with a guarantee of performance. And there are no bookings on college radio shows, internet shows, low listenership shows, shows in the middle of the night or in the middle of nowhere. It's not because those show are not good and of course, if anyone offers you the opportunity to be a guest you could say yes, but here at Annie Jennings PR, you are here for only bookings of the high impact, high listenership radio shows and nothing less.
You also get booked on any regional or nationally syndicated shows that have a show profile that accepts your topic. You work hand in hand with our talented radio director who helps you define your message and expand your message where you can, so you can quality for the profiles of the biggest shows in the country. You only get the creme de la creme bookings on radio talk shows that have a profile that matches your messaging so you have an audience with a natural interest in your topic. Nice? Yes!
And another big plus? The radio show are phoners meaning the stations generally call you for the interview. Think about it, from the ease of your own home, you can "tour" the USA via telephone. It's like walking into a speaking events with tens of thousands in attendance waiting to listen to your every word. You certainly reach the show's built in audience. Our unlimited media training also takes place over the phone so you can be a savvy guest that the show loves and so do the listeners.
Annie Jennings PR provides authors, experts and speakers with access to appearances on many sought-after influential TV shows that will strengthen their brand which in turn, gives them a tremendous competitive advantage. Annie's professional publicity services include media placements on local and regional TV shows as well as the major national news programs and networks.. Authors are personally prepared for their TV appearance using Annie's proprietary strategy that creates the perfect environment for you to excel. Appearances on TV shows are in demand as our authors love showcasing their guest appearance on their websites, on their social media and posting on Youtube. But these shows are in high demand. Not everyone can get booked. That's why many top experts come to Annie Jennings PR because of her well-established history of success in booking the major media TV shows. They know that with Annie's professional publicity team's experience they are working with the best and with publicity experts who have decades of relationships built up with the media outlets. Client's also love the way Annie works - with guaranteed deliverables for the top radio campaign in the industry and with her famous pay for performance publicity model where clients are mentored as high up in the media as their topic, credentials and dreams allow them to go yet they only pay for secured media placements.
Annie Jennings PR is particularly strong in booking the most prestigious online media that allows for widespread exposure both by readers and via social media. Authors and experts alike love online media placements as more and more of these major media sites are linking back to the authors websites signaling authority status to the search engines. Authors report more opportunities coming their way from being seen online in the most respect media and enjoying all of the SEO benefits as links from high ranking media are considered SEO GOLD. Online media reports significant visitorship as well and certainly much of the country has moved to online sources for their information. Why not join them? Annie's team offers valuable expertise and a high quality reputation respected not just by authors, but by the media as well.