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Book promotion, author marketing and book PR publicity strategy includes getting media interviews on radio talk shows, TV and in online media outlets. Each of these media outlets are powerful venues for book promotion, maximizing sales and overall publicity.
However, keep in the mind that there are various time lines to getting each type of media placement. TV, print and Internet can take from several months to one year to secure as your segment or mention in an article because your topic has to fit their programming and article schedule. Using a professional publicity expert can shorten these timelines as publicists are generally booking the media on a regular basis so they can move your booking along much faster.
Using radio talk show publicity interviews is an important part of your overall media and publicity strategy. Radio bookings in big cities and on the national shows present authors with a powerful and inexpensive way to promote their books with little effort as compared with physically touring the country. Radio interviews are conducted via telephone. Yes, you can blanket the national quickly from your own home or office.
Radio interviews in the top cities across the country allows you to promote to millions of people easily. Interviews in the hottest marketing in the country, the Top 35 markets, and nationally syndicated shows are very powerful and can bring you excellent results and widespread exposure. Your topic should tie into the timely news and while you are waiting for your publication date, you can get ready for your radio interviews by increasing your awareness of news events relating to your topic and keeping a working knowledge of the newest trends in your area of expertise.
For author marketing, radio talk show publicity campaigns are a good choice. You have more control over the content of a radio interview than you would have on TV shows or in newspapers and magazines making radio ideal for book promotion strategies.
Radio talk show interviews, as a promotion strategy, allows you to mention your book's title several times, your contact information and "how to buy your book" buying info. However, be sure to learn media training strategy so you do not sound like an infomercial while being a guest and can make the most out of each interview and promote your book in the process. Learning how to properly position your book is critical to your overall success.
TV is excellent for book exposure, name and title recognition plus the TV show usually offers a visual of your book's cover and the title of your book adding to your strategy. The TV show usually introduces you as the author and mentions your area of expertise.
TV segments are generally several minutes long and may or may not focus on your topic entirely as you might be appearing as a breaking news expert, however your appearance on a top national expert is a critical element in your book promotion strategy.
Appearing on the national TV shows offers authors and experts the opportunity for tremendous exposure across the country with just one interview. And you can appear on many shows increasing your visibility, media credentials and adding to your ability to be an influencer in your area of expertise.
Appearing on TV is vital to any successful book marketing, book promotion or personal branding marketing campaign not to mention the mega platform building power a national TV appearance adds to your platform and to your media and professional bio.
Magazine and Newspaper articles offer you the ability to tie your expertise into an article as the expert. They can offer you a quote or two to you and include your name and the title of your book. Features or profiles written about the author and their book are rare and more often, authors are used as experts commenting on the article themes.
Safeguard your marketing strategy by making sure a strong radio campaign is the foundation of your book PR strategy. Radio talk shows offer a tremendous exposure factor, is versatile and open to many different topics and is an excellent investment of your time and resources. Interviews are conducted over the telephone making it very easy for you to get publicity for yourself plus you can Share your message with people everywhere, mention your book title several times during the interview and enjoy lots of sales!