Book Promotion & Publicity- How To Get The Most From Your Publicity Strategy
Learn How To Get Major Book Publicity In Radio, TV, Print & Internet

What Are The Publicity Benefits Of Radio, TV, Print & Internet Publicity?
Find Out How To Use Book Promotion Strategies To Land Powerful PR!

** Why do new book author want a powerful book launch campaign?
** Which media outlets deliver the most power?
** What are the common mistakes authors make?
** How does the media work?
** How can I get publicist for my new book?
** Does radio sell books? Does it help me share my book's message?

BOOK AUTHORS WANT TO KNOW

Book promotion and publicity strategy for maximum sales includes securing interviews on Radio and TV shows, getting your titles mentioned in Magazines and Newspaper articles as well on article placement on Internet Websites. Each of these media outlets are powerful venues for book promotion, maximizing sales and overall publicity. 

All of the media outlets work together.  However, keep in the mind that there are various time lines to getting each type of media placement. TV, print and Internet can take from several months to one year to secure as your segment or mention in an article because your topic has to fit their programming and article schedule.

Using radio interviews is an important part of your overall media and publicity strategy   Radio interviews in the top cities across the country allows you to promote to millions of people easily.  Interviews in the hottest marketing in the country, the Top 35 markets, and nationally syndicated shows are very powerful and can bring you excellent results and widespread exposure. Your topic should tie into the timely news and while you are waiting for your publication date, you can get ready for your radio interviews by increasing your awareness of news events relating to your topic and keeping a working knowledge of the newest trends in your area of expertise. .

Radio is an excellent choice because the radio interview is about your topic, your book's topic, your message and you have more control over the content of the interview than TV or Print.   Radio interviews allow you to mention your book's title several times, your contact information and "how to buy your book" buying info. However, be sure to learn media training strategy so you do not sound like an infomercial and can make the most out of each interview. Learning how to properly position your book is critical to your overall book marketing success.

TV is excellent for exposure, name and title recognition plus the TV show usually offers a visual of your book's cover and the title of your book.  The TV show introduces you as the author and mentions your area of expertise. TV segments are generally several minutes long and may or may not focus on your topic entirely as you might be appearing as a breaking news expert.. Appearing on national TV has huge benefits to your ability to market yourself to the bigger, more major shows and is vital to any successful marketing campaign not to mention the mega platform building power a national TV appearance adds to your platform and bio.

Magazine and Newspaper articles offer you the ability to tie your expertise into an article as the expert. They can attribute a quote or two to you and mention your name and the title of your book.  Features or entire stories written on one book author are rare and more often, authors are used as experts commenting on the article themes.

Article placements on Internet Sites is an important outlet and should be included in your overall publicity strategy. Internet sites usually allow readers to “click” to Amazon resulting in the opportunity for more sales and sometimes, if you are lucky, the website will create a live link back to your website.

Safeguard your strategy by making sure a strong radio campaign is the foundation of your publicity strategy. The time line for getting on the show is about 4-8 weeks after you make contact with show. Target shows that schedule interviews in your area of expertise and your topic. Radio offers a tremendous exposure factor, is versatile and open to many different topics and is an excellent investment of your time and resources. Interviews are conducted over the telephone making it very easy for you to get publicity for yourself plus you can share your message with millions, mention your book title several times during the interview and enjoy lots of sales!

Publicity & Book Promotion Articles:

Publicity Q & A For Book Authors & Media Experts
Good Book Authors & Expert Vs Great Book Authors & Experts
Create An Author Showcase Website The Media Will Love
How To Get Ready For Your Radio Campaign
NEW! How To Be A Media Dream Guest
How To Create An Online Media Kit
Pitching Tips To Land Major Placements
Tips For Leaving An Effective Voice Mail
How To Create Expert Status For Yourself
Media Training Tips for Radio
Create A Media Bio
Book Promotion Strategies
How To Become A National Speaker
Do's & Don't's Of Working With The Media
Be A HOT Radio Guest
Top 10 Guidelines For Authors & Experts To Get Booked on Breaking News Programs
The Benefits Of National Print

FREE Annie Jennings Crash Course In Publicity Special Reports at www.anniejenningspr.com

RADIO PUBLICITY TESTIMIONIAL: "I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn't have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time."

-- CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff

PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites!  With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions.  Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.

-- Liz Bywater, PhD, President. Bywater Consulting Group, LLC

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PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative--but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month's results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD'S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners--and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!"

-- Diana L. Guerrero, Author, Speaker, Animal Expert