Book Publicity, Author Publicity, Author Marketing

Get Publicity Now On Radio, TV, Internet And Print

LET THEM KNOW - GET PUBLICITY: Publicity is a great way to let others know of your business, your products or your book. But is it easy to get booked on radio shows, TV shows, in newspapers and magazines? It is when you know the publicity strategy to get you in the door that you can enjoy success. The media appreciates a prepared professional but you don't have to be a career publicist to act and look like one. You need to know what it takes to get the media's attention, prepare for your strategy and pitch the media responsibly. You can enjoy publicity and exposure just like your competitors.

PUBLICITY TOOLS ARE KEY: The right publicity tools are key to success. Before your first call to the media, create the materials you will need such as a press release, press kits, video demo or audio demo. If you have everything you need ready in advance, when the media asks you to email your media bio or view your media demo you can get the requested materials right over to them without delay. Once you capture the media's attention, you have to act fast to keep it. Any delay in sending the materials or doing what they ask you to do next, may cost you the media opportunity.

SET GOALS, BUILD A PUBLICITY STRATEGY: It's a good idea to build a set of goals for yourself. This way, you can target certain shows or media placements you would like to have in advance. Once you identify where you want to go, you can contact the outlets to be sure you are connecting with the right media people. When you identify your target contacts at your target media you can start the pitching process. Knowing the right people in the media who work in your area of expertise and pitching directly to them will save you a lot of time. Start small so you can learn the ropes and then go into the bigger markets or media placements. Starting small allows you to make a few learning mistakes without doing too much damage to your plan.

DO YOUR PUBLICITY HOMEWORK: If newspapers and magazines are on your publicity goal list, start to follow these periodicals. Learn about the content and style and who writes in your expertise. Become familiar with what they have covered so you are pitching a fresh and "next level" article or story idea. When promoting your book or yourself, expect to make about 50 pitch calls before feeling comfortable with the content, style, language and tonality.

MEDIA TRAINING WILL HELP YOU: You never want to look like a beginner as the media can spot this and it is not in their best interests to book someone who is uncertain or not confident in their skills. Confidence shows. If you know you are good you will naturally speak with a strong voice and will not appear shy or unqualified. This takes time, so give yourself the time to learn these presentation skills. You don't want to sound afraid when you pitch as this marks you as a amateur and the media will hesitate in working with you as you are untested. The media needs rock solid, experienced experts to comment on stories. Get media training to prepare you for the pitching process as this is a great way to learn the skill set you need fast to get you on your way.

LINKS OF INTEREST ON THE ANNIE JENNINGS PR:

MAJOR MEDIA BOOKINGS: Ask for your free publicity and expert management consultation with no obligation. Find out how you can get tremendous business promotion by getting booked on major media positioning your business as a thought leader and influencer. Want to new clients and new opportunities? High quality Media is the key!

BIG CITY RADIO CAMPAIGN: Find out how you can get booked on radio interviews in the top, most influential markets and shows in the major markets and nationally syndicated shows and networks. Share your message with millions, create national expert status and enjoy success!

Annie Jennings PR: Annie Jennings PR is a publicity and media strategy firm that works with lots of national media including CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, YAHOO.com, MSN.com, Redbook, Cosmopolitan, Woman's World, Woman's Day, Ladies Home Journal, Men's Life, Wall Street Journal, Washington Post & many more media outlets.

Sign Up With Annie Jennings PR As As Expert & Get Your FREE CD Just For Letting Us Know About Yourself! Expert Sign Up

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