"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Publicity is a great way to let others know of your business, your products or your book and its a great idea to start by working with a #1 book promotion agency. But is it easy to get book publicity such as getting booked on radio shows, TV shows, in newspapers and magazines? Book promotion is easy when you know the PR strategy and work with the best firm for you, to get you in the door that you can enjoy success.
TALENTED PR PROFESSIONALS MAKE THE DIFFERENCE: The media appreciates being pitched ideas and segments by professionals because the pros know how to work with the media. By working with a pro, you greatly increase your chances of success.
WORKING WITH GOOD MARKETING MATERIALS MATTERS: The right book marketing tools are key to success. Before your first call to the media, create the materials you will need such as a press release, press kits, video demo or audio demo. If you have everything you need ready in advance, when the media asks you to email your media bio or view your media demo you can get the requested materials right over to them without delay.
THE BEST AUTHOR PUBLICITY STRATEGY: For optimal book promotion keep this in mind. Once you capture the media's attention, you have to act fast to keep it. Any delay in sending the book marketing materials or doing what they ask you to do next, may cost you the media opportunity.
BEST BOOK PR BEGINS WITH A STRATEGY: It's a good idea to build a set of book marketing goals for yourself. This way, you can target certain shows or media placements you would like to have in advance. Once you identify where you want to go, you can contact the outlets to be sure you are connecting with the right media people.
BOOK MARKETING TIP TO HELP YOU GET BOOKED ON TV: When you identify your target contacts at your target media you can start the pitching process. Knowing the right people in the media who work in your area of expertise and pitching directly to them will save you a lot of time. Start small so you can learn the ropes and then go into the bigger markets or media placements.
JUMPSTART YOUR MEDIA OUTREACH WITH A GREAT PR AGENCY: Starting small with your book promotion strategy allows you to make a few learning mistakes without doing too much damage to your plan. Good book marketing strategy takes time, consistency and patience. How much time does it take? The rule of thumb is to allow about six months for your efforts to show your rewards, if you do it yourself. A professional publicist can get your results for you much faster.
A GREAT PR FIRM IS KEY: If newspapers and magazines are on your goal list, start to follow these periodicals. Learn about the content and style and who writes in your expertise. Become familiar with what they have covered so you are pitching a fresh and "next level" article or story idea. When promoting your book or yourself, and going after book publicity, expect to make about 40 - 50 pitch calls before feeling comfortable with your content, style, language and tonality.
BE PROFESSIONAL: You never want to look like a beginner as the media can spot this and it is not in their best interests to book someone who is uncertain or not confident in their skills. Confidence shows. If you know you are good you will naturally speak with a strong voice and will not appear shy or unqualified. This takes time, so give yourself the time to learn these presentation skills.
SHOULD YOU WORK WITH A NYC BOOK MARKETING AGENCY? You don't want to sound afraid when you pitch as this marks you as a amateur and the media will hesitate in working with you as you are untested. The media needs rock solid, experienced experts to comment on stories. Get media training to prepare you for the pitching process as this is a great way to learn the skill set you need fast to get you on your way.