Welcome to the Annie Jennings PR Real Publicity Stories of Success Podcast Series. Annie Jennings is the creator of the most powerful Radio Talk Show Campaign in the country where you are booked on high-impact, high-listenership radio shows in top markets, with a guaranteed deliverable. The Radio Campaign offers unlimited media training with an experienced radio talk show host and news anchor.
Annie Jennings PR also offers her famous Performance Media Publicity Campaign for local, regional and national TV, print and online media.
In this podcast, we’re talking with Corporate Attorney Len Garza, Founder of Garza Law, who was interviewed by Forbes, Inc. Magazine, Fox News, Entrepreneur Magazine, and more through our performance publicity campaign and appeared as a guest on more than 975 radio stations during his Radio Talk Show Campaign. This included national coverage which helped him blanket the country, reaching big cities such as Philadelphia, Houston, Boston, Denver, Seattle, Miami, Phoenix, San Diego and Tampa.
- You’ve worked with other publicity firms before Annie Jennings PR, how was your experience with the Annie Jennings publicity different?
- What is it like working with their publicity team? Do you feel as if you were taken care of every step of the way?
- How about the unlimited media training – which is included for radio – did you feel prepared and confident for your radio interviews?
- How are you leveraging your new media assets? How have they provided you with buzz and credibility?
- Why did you choose Annie Jennings PR? What was your initial impression?
- If someone is thinking of working with Annie, what would you tell them?
Len told us, “I signed up for the media training (that comes with their radio campaign at no additional charge) which is excellent because even though I had some experience dealing with a PR agency before I had not gone through any training and was just feeling my way around there and I thought ‘GREAT, I am going to get actually trained on how to do this and how to make these appearances.’ Being in the media is very different, even for me, as a lawyer used to standing up in court and making presentations of all kinds, this type of PR speaking (being a guest on a radio talk show) can be very different.
I was looking for a team that knew what the media is looking for and Annie’s team is exactly that. The key with Annie’s publicists is that they all have deep experience in PR and relationships with a lot of top outlets around the country. They know what these outlets want to hear as well as what they don’t. Air time is precious. You need to be able to provide maximum value to these stations’ audiences in a short period of time. Annie’s team is great in preparing you and helping you deliver the best you can on these appearances.
There are different financial arrangements with various publicity firms. With Annie’s PR firm, one of the biggest things is her performance guarantee. And the guarantee that you are on top radio talk show stations.
Some PR firms that I have worked with in the past have you on a retainer model where you pay the same amount every month. The reach or brand of the media outlet does not come into consideration. It does not matter if you are appearing on a top radio station which can be very few and far between, if not nonexistent, with a retainer firm. Or maybe you could be on a free podcast that’s on in the middle of the night halfway around the world that no one listens to.
That is not the type of media engagements that Annie’s team sets up. They set you up for real big brand media engagements where you can actually get your name out there and get publicity.
Not only do they do that, but they do it with the performance guarantee.
Get real big brand radio talk show media, big brand online media, get your name out, get publicity on big brand name TV shows!
What that says to me is really just the competence and credibility that Annie and her team have in their ability, their skills and their experience to be able to deliver.
There are very few businesses, very few companies around these days that I think, in PR and outside of PR, that really have that confidence to be able to deliver. Annie’s team does and they do that in spades.
The big brand media has given me so much buzz and credibility. I have been able to leverage the media assets that I have received from Annie’s appearances.
In my area of expertise, there are thousands, tens of thousands of other business attorneys out there, so I am always thinking about how I can distinguish myself.
You can’t do that with just any media outlet. #AnnieJenningsPR books you on the big brand media people recognize.
Thanks to Annie’s team, I was able to stand out from the crowd by getting placed on media outlets that people actually recognize like a Forbes, like an Inc. magazine or Entrepreneur, and radio stations, regional and national.
Once you have that, there is credibility. You get that credibility with the audience. Now, you are starting to form that relationship with your audience. And that has led to phone calls after the interviews or extra views on my other social media sites such as LinkedIn and Instagram – more attention there.
I have seen my metrics spike after I have been on these media outlets. This is concrete proof that you can see. My media bookings have raised my visibility. This increased visibility has ended up in actual signed business and clients choosing me to help them out, which is great.
Not only from a visibility standpoint, but all of the big brand media also led to an ROI, we call it in business, the return on investment. It’s been really exciting to watch that.
The program has exceeded my expectations because of what I have heard from other PR firms – we can help you but we can’t guarantee media appearances. They can’t guarantee that media outlets will want to pick you.
As an attorney, I understand that publicists cannot guarantee media placements or guarantee new clients but that is exactly what happened with Annie Jennings PR.
As a matter of fact, even though they were not guaranteed, both of those things happened by working with Annie and her team. I have increased my visibility greatly within my own network.
Also, that network has grown because I am being seen as an authority with increased credibility by getting placed in these big brand, recognized media outlets.
This has led to more of my contacts referring business to me because I am top of mind with them. And not just top of mind, as they know other business attorneys, but it helps me stand out and distinguish myself from those other business attorneys they might know.
Why did you choose Annie Jennings PR to help you with your publicity, branding and high-quality exposure?
As far as choosing Annie, I was on LinkedIn and did a search for PR. I was looking for someone who could actually deliver honestly. I came upon Annie. I did some research on Annie and went to her website. Immediately you can see the quality of the work, all of the media outlets she has booked, the testimonials and all the glowing things that everyone says about her. This sent a strong impression. I really wanted to talk to Annie and learn more. I was able to reach Annie on the phone.
Annie is very enthusiastic and very passionate about PR and her work.
Annie Jennings PR is in high demand and always has a waiting list. I was very happy that I was able to get in and work with them. The results really paid off in more ways than one. It was definitely worth the wait and I was very happy to get in.
Get big branding power: Annie Jennings PR Public Relations firm works with authors, experts and speakers to land media opportunities for them that further their career and help them share their important messages. Get your expert status, media placements, book promotion and author marketing with the top public relations firm with outstanding experience and a rich history of media success.
Annie Jennings PR’s publicity team has lots of experience and intellectual property to use in your PR campaign.
Annie’s famous publicity, marketing and branding team have booked thousands of media placements over the years. And not just any media placements, but big brand, respected media outlets. You get to work with professional publicists with many years of high-quality experience and enjoy the benefits of their guidance, knowledge, and expertise. Our clients all have special messages to share and goals and dreams to accomplish. We are ready to help you achieve your highest potential – your dream of all dreams. And have FUN too!
Annie adds that, “our business model reflects the belief that all clients have potential. We have developed a strategy to land media bookings for the client. This strategy is a result of our tremendous experience and dedication to the success of others.”
To learn more about Len Garza, please visit www.lgarzalaw.com
This podcast is presented by Annie Jennings of the National Publicity Firm, Annie Jennings PR. For more information on how you too can experience national media success and those guaranteed deliverables, visit AnnieJenningsPR.com
Talk to Annie about your radio publicity campaign, TV shows bookings and booking in online media outlets.