Stay on Topic - Prepare Your Talking Points
Keep an Eye on the Clock and NEVER Answer “It’s in My Book!”

POWER LAUNCH YOUR BOOK: "Radio is a powerful strategy for launching your new book or sharing your message," says Annie Jennings, whose firm, Annie Jennings PR, has created the most powerful radio campaign your money can buy. "Most people want to know what the return on investment (ROI) for a radio campaign can be for them. Although the outcome differs for each author, here is how radio worked for our client, author and expert, Reecy Aresty.

AUTHOR SAYS: "After several phone conversations with Annie, I finally decided to hire her, and to date I’ve gotten back 3 times my investment! Not only did she honor our agreement, she over performed! I was guaranteed 10 radio interviews in the Top 35 markets, but I actually had 19 + interviews in the Top 35 markets plus 2 others! Her professionalism, honesty, and values are a rarity today, as unethical business practices are rampant in so many industries.

Thank you Annie – you’re in a CLASS BY YOURSELF!

--- Author Reecy Aresty, Author Of "Getting Into College And Paying For It"

MEDIA TRAINING TIPS

1. Never do a show using a cell phone or a headset, both are unreliable!  Always turn off your call waiting.  Contact your local phone company for instructions on how to do this for an individual call.  You can turn it back on again immediately after your interview.
   
   
2. Hosts rarely read your book and mostly stick to the questions they are provided, so don’t focus your energy on what the questions will be, focus on giving your best answer to the questions you have provided in your press release. 
   
   
3. If you don’t understand a question asked, ask for clarification. Don’t assume you know what they are asking.
   
   
4. Prepare your talking points. Know the five key message points you would like to discuss in the interview. Write them down on index cards so you can prompt yourself.
   
   
5. You are the expert!  Be confident, straightforward and prepared.  Media training is a major plus as it gives you the opportunity to practice your materials and receive top quality, professional feedback. 
   
   
6. Compliment the host when a good question is asked, “That is an excellent question” or “I’m glad you asked that question.” It also helps to draw in your audience.
   
   
7. Use the interviewer’s name in conversation. It creates a more intimate conversation that the audience feels privy to. And it makes the interviewer feel good too!
   
   
8. Don’t judge an interview by its length. Be prepared for ANY opportunity, they are all potential goldmines.
   
   
9. Sell yourself, not your book or product. If the audience likes you, they WILL buy what you’re selling.
   
   
10. Keep an eye on the clock. If your interview is for 10 minutes, start your wrap up at minute 8 such as mentioning where they can buy your book, your website and any other information you would like them to have.
    
    
11. Interview time goes very fast. Before you know it the interview is over. Media training is a major plus and will give you a tremendous advantage as you can learn the techniques and strategies to giving a great interview as well as promoting your interests during the interview. If you say “it’s in my book”, the interviewer will cut you short—very quickly.
    

POWER RADIO: GET THE MOST POWERFUL RADIO CAMPAIGN YOUR MONEY CAN BUY: Our Top 35 & Top 50 Markets & Nationally Syndicated National Radio Campaign is HOT!

About Annie Jennings:  Annie Jennings of the National PR firm, Annie Jennings PR is a National Publicist specializing in promoting authors and experts to the media.  Annie’s vision and insight has revolutionized the publicity industry as many of the publicity techniques, tools and strategies in widespread use throughout the industry today have been developed by Annie Jennings PR.   Annie freely shares her publicity strategies with authors and experts so everyone can have access to PR strategies, both the basics and advanced PR thought, so they can share their messages with millions for the betterment of all. 

Annie created the concepts of media websites and online press kits, defined how to create a powerful platform, developed the most advanced branding concepts known to the industry, created the HOT 35! & HOT 50! Radio campaigns where you are only booked on TOP SHOWS in major BIG CITY markets and on regional and nationally syndicated shows and crafted the revolutionary Pay For Placement Publicity Program that has helped thousands of authors and experts build powerful platforms. 

Annie Jennings PR has over 25,000 authors experts signed up with her company and every morning Annie and her staff have but one thing to say:   “Let’s Kick It Up A Notch Today!” 

BOOK PROMOTION TESTIMONIAL: " In this age of "too bad for you" customer service, the staff of Annie Jennings PR is an absolute treasure. These folks do what they say they will do, on time and with great results. I went to Annie Jennings PR after a frustrating year of little action on the part of a previous publicist. Annie Jennings PR had confidence in my book and the expertise to ignite a "buzz". And they did it inside of three weeks! I wrote take Two Apples And Call Me In The Morning because I had a message I wanted to get out and. I am so grateful to Annie Jennings PR for helping me accomplish my goal. In my book, they are an investment well worth making!"

--Judy Stone, MSW, CN

RADIO PUBLICITY TESTIMIONIAL: "I had a very short time span to get my message out on radio. Annie made a promise to me. She delivered on that promise and, she did it on time! I couldn't have asked for a better outcome. . . . I would recommend Annie Jennings PR to anyone who is serious about getting a job done and getting it done on time."

-- CNN Investigative Journalist & Author Of The New Book, God Stories, Jennifer Skiff

PUBLICITY TELESEMINAR TESTIMONIAL: Thanks so much for conducting such a wonderful teleseminar on creating media-friendly websites!  With my permission, you and Maria critiqued my website during the call and I’ve already implemented several of your suggestions.  Please let me know when the next one comes along, as I’ve got colleagues and clients who’d love to participate.

-- Liz Bywater, PhD, President. Bywater Consulting Group, LLC

BUILDING A POWERFUL PLATFORM TESTIMONIAL: "Annie Jennings and her team are the best! I highly recommend her 100% I have worked with a few publicists and none compare. What she did for me has created a ripple effect over the years...the rewards for each placement she got me continue longingly.

-- Dr. Laurie Moore, Animal Intuitive

PUBLICITY TELSEMINAR TESTIMONIAL: The Annie Jennings PR teleseminars are fun and innovative--but more importantly, the techniques work. I consistently get calls from producers and journalists who find my media site. This month's results included a segment on National Public Radio (NPR) and an appearance on the Today Show. When fires threatened the area, believe it or not, among the first items packed up for evacuation were the notes and CD'S from Annie Jennings PR! Annie, as you know I am an avid fan of your teleseminar series. Implementing your suggestions have really paid off. My media site consistently attracts the calls of producers, journalists, and meeting planners--and the media training you suggested has been invaluable. This month alone resulted in a segment on National Public Radio and an appearance on the Today Show and both invited me back!"

-- Diana L. Guerrero, Author, Speaker, Animal Expert

SPECIAL REPORTS & ARTICLES FOLLOW BELOW:

Publicity, Book Promotion and Marketing Articles For Author & Expert Marketing. Lots Of Excellent Topics Offered To Help You Land The Publicity Of Your Dreams. It's Annie Jennings PR's Mission To Help You Share Your Message All Over The World "For The Betterment Of All":
Publicity Q & A For Book Authors & Media Experts
Good Book Authors & Expert Vs Great Book Authors & Experts
Create An Author Showcase Website The Media Will Love
NEW! How To Be A Media Dream Guest
How To Create A Book Promotion & Publicity Online Media Kit
Pitching Tips To Land Major Book Publicity Placements
Tips For Leaving An Effective Book Promotion Voice Mail
How To Create National Expert Status For Yourself
Media Training Tips for Radio Interviews
Create A Publicity Media Bio
Book Promotion Strategies For Maximum Book Sales & Exposure
How To Become A National Speaker
Do's & Don't's Of Publicity & Working With The Media
Be A HOT Radio Guest
Top 10 Guidelines For Authors & Experts To Get Booked on Breaking News Programs
The Benefits Of National Print Book Promotion & Publicity
The Top Ten Things To Do To Get Ready For Radio

Book Author Testimonial:

"As a seasoned veteran of television and radio, I didn't think there was much that any PR firm could do for me that I haven't been able to do with my own contacts. Boy was I wrong! Not only did Annie Jennings PR book me a national appearance on The CBS Early Show, but the same appearance was broadcast on CBS news radio! Talk about killing two birds with one stone!"

-- Dr. Jeff Gardere, Media Psychologist

"Annie Jennings PR helped launch my television career as a money expert four years ago. If it hadn't been for Annie, I may never have gotten booked on CNBC, MSNBC, the Other Half, and other national television shows. Miss Jennings is a powerhouse PR lady that can make your television career go-go-go!"

-- Juliette Fairley, Author of Cash in the City

Book Promotion