Online Media Kit For Promotion & Publicity

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How To Create An Online Media Kit

You will need to know how to format a WORD Document with graphics
You will need to know how to convert a word document into a PDF.

What is an Online Media Kit?  An author expert online media kit is similar to a traditional media kit and has many of the same pages contained inside. However, an online media kit is one document that is in a PDF format. It is attached to an email to be used when a producer or journalist asks for more information about you. The benefit of having an online media kit ready to go is that it saves time in the booking process. Rather than waiting for a traditional media kit to be mailed to the media out and delivered to the correct person you, your media contact can open you PDF immediately.

Have a consistent design on each page of our online media kit.

Each page should have a header containing the following info:

· Name of expert or author
· Name of your book
· Media contact info, direct contact info

The point of any media kit is to SHOWCASE your talent, your platform and your area of expertise with the objective of securing the media opportunity, media segment or your speaking event. 

Create a compelling media kit! What is a compelling media kit?  Your media kit is designed to set you apart from the others and showcase your professionalism, credentials, areas of expertise and your platform.  Your online media kit should be designed to make you the best choice for the media opportunity under consideration.   Your online media kit should give the media an idea of your vast knowledge and create certainty that you are their best choice.

What is certainty? The knowledge that a producer has when he or she knows that you will be an excellent expert—you know what you are talking about and you proved it in the pages of your media kit by providing them with the evidence they need to feel confident in booking you.

So imagine this: A competitor of yours sends their info via email to the media as just a normal, everyday email with perhaps a signature line. And your info arrives completely packaged with everything the media knows to book you. Lots of work with the first expert – not lots of work with you. Plus you can tailor your media kit to fit the needs of the media at any time.

You can guide your media contact through your kit and point out certain areas that you especially want them to notice. Many times you can close the deal right now the phone – with the help of your online media kit of course as again, you have provided your media contact with the certainly they must have in order to book you.

Here are the pages you will need in your Online Media Kit:

1. Cover picture of your book
2. A color picture of yourself
3. Author bio written especially for the media
4. Interview topic ideas – fully developed with talking & message point along with pertinent questions
5. Suggested interview questions that are relevant to the topic
6. Facts that support your segment (example: a recent AARP study stated that a many as 44 million Americans provide elder care)
7. Sample quiz – if your material can be made into a quiz format then prepare a fun quiz. Print media loves this format. This quiz works well for lifestyle, love, relationship, losing weight, workplace presented in a light-hearted way.
8. Testimonials from any other producers etc. that said you were a great guest.
9. Media Page: Showcase the media you have done listing the most important first.
10. Link back to your site if you have a demo or audio demo on your site.
11. Scanned in pictures of your book cover, yourself in either a business look and/or upscale casual.

Hints: Go for a look of crisp and clean, use color where you can, you might want to learn how to insert a text box so you can jazz that up a bit and be sure your contact info either in header format or in the lower right hand corner of every page including your FAST Contact info. If they print out your PDF some of the pages can get separated so be sure have your contact info on them all!

Visit our publicity superstore for publicity digital recordings and CD's that will help you learn how to create segments, author bios and lots more.

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