"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Start with a good business promotion, marketing and publcity plan. People love to work with people they feel they know already, they love to work with businesses that treat them fairly and they love to work with people they trust. And it's easy to create a strong business that delivers these there elements of know, love and trust.
Always stay active. To create a business promotion model where everyone seems to know your name, be sure to stay visible to your market. You can write articles for your local paper, sponsor community events, buy advertising, initiate an online marketing campaign, get your business listing online, build a website . . . and more. The idea is to be seen everywhere.
They will love you for it and tell others. Lay down a set of principles or rules that your business will abide by when dealing with your customers. Word of mouth can be worth a million dollars to you. But it works both ways, in that good word of mouth will creates lots of success and income for you but bad word of mouth can set the stage for ruin. Rule of thumb? Treat your customers like "a million bucks"!
HELP YOUR CLIENTS UNDERSTAND HOW YOU CAN HELP THEM: Educate your clients with additional services that can help them make choices for themselves. Remember, the days of selling snake oil are over. You have to offer products or services that deliver the outcome for your client. No one likes the hard sell and it makes them not trust you. Adopt a philosophy and be consistent in your messages to your marketing. Keep your publicity, promotion and marketing strong, creative, message oriented and again, consistent.