"Annie Jennings PR does a wonderful job of grasping the essence of the story and finding exactly the right people."
Peggy Noonan, USA WEEKEND Magazine
"Just FYI Annie Jennings - You are one of the few really great publicists. You get it...and that's important."
Rich Walburg, Executive Producer 700 WLW Cincinnati, Ohio
"As usual you have come up with another great guest.... I have used more of your guests than any others. You're agency is excellent! It's obvious you enjoy your job and are very good at it! Kudos!
Pat St. Claire, CNN Radio Network, Syndicated to 2000 Stations
"Annie Jennings PR is extremely helpful in every situation. They have a great deal of professionalism and always seem to deliver the perfect person."
Lonnie Klein, National Producer
Many businesses are finding that creating a business publicity strategy can help them land new clients and attract new opportunities. But first identify your level of entry. Keep in mind it's ok to be at entry level because we are in the process of unfold a scientific approach to marketing depending on where you are in your business cycle. It's it;s ok to be entry level as that leads to the next and higher levels.
The key is targeting the media outlets who first, accept your topic but also are Ok with entry level experts/firm. Once you build u you will learn how to choose media whose audience naturally includes your client type. For example, if you are a finance company you would want to get publicity for your business in the financial sector such as Wall Street Journal, FOX Business TV and Bloomberg, to name a few. You want your business to be seen in all the right places. However, to reach these pinnacles of success in the media a lot of legwork is needed.. But that is ok. Entry to Intermediate to Advance business growth strategy is our expertise.
The C-suite executives in your business can take an active role in providing the media with insight into the issues important in your industry. For example, if your CEO can comment on the issues relevant to society right now, they would be a candidate for publicity.
Work with a PR firm that specializes in your target media. They will prepare the marketing and promotional materials your firm will need to approach the media.
A good PR firm will encourage you to follow the stories making headlines and create commentary. When the opportunity presents itself, your publicity firm will present you to the appropriate media outlet in anticipation of landing a media opportunity for you.
These are just a few of the business strategies that will work to position your company as an industry leader and innovator. Appearing as the expert or guest in the media expands your visibility tremendously and soon you will be on your target clients radar. The more they see you in the media, the more credible you will be to them and the more competitive advantage you will enjoy.
Annie Jennings PR is a media strategy and business publicity firm that works with national media including influential media outlets of CNN, FOX News, MSNBC, TODAY, TIME Magazine, US News & World Report, The Street, AOL.com, Bloomberg, Wall Street Journal, Washington Post & other major media in the U.S.
Annie Jennings PR offers guaranteed deliverables and pay for performance publicity programs. Annie's publicists are industry professionals with deep contacts in all the right places.
Work with one of most talented publicists in the industry who understands and has developed a rich body of work that services as proof of concept that business growth strategy using PR can help business and a low cost vs the outreach, brand building and client acquisition.
Plus, keep in mind, that some people say "magic happens at Annie Jennings PR". Annie says "we just know how to make the magic happen."