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I would recommend creating a short bio, a medium bio and a longer bio as the media will choose which one they would like to use to include in their article or post.
Be sure to mention all of your media placements as media begets media. That is, the more media you have, such as radio talk show interviews, appearances on TV shows, placements as the contributor in print articles and in blogs, the more the media will recognize you as a current, state of the art expert who most likely is a thought leader in their industry.
A thought leader has a rich history of media placements on well-known and recognized media. One hits or two media hits are not impressive but continuity over time is impressive. This means you are active in your industry and contributing consistently over time. One hit wonders are not the way to go but building impressively over time will work in your favor.
This way, you will not make the errors or mistakes that could keep you from being chosen for opportunities. Professionals know what the media is looking for and will advance you in ways that you could not do yourself. Don’t be afraid to invest in yourself by hiring professional services. Just be sure to hire the right person who has the experience in the area you need. I would say to avoid hiring someone who does not write media bios regularly as their skill set may not be up to date and one thing is true – so much is changing so fast these days that hiring a state of the art, professional writer will be an investment in your future and not an expense.
The same thought pattern can be used for investing in publicity to help you acquire the media assets, the actual media placements, that will empower your career. Many of our authors tell us that they get calls from other media when they appear in articles, in online media outlets, TV shows and radio talk shows. Why not give it a try as this is a proven strategy that has worked for numerous clients and is most likely the best kept secrets successful experts would rather you do not know. The established, well-represented experts like getting all the media attention for themselves. And you can’t blame the media for using established experts. It’s their job. But you can do it too. You can be a top expert in your field. Just do it authentically by investing the time and money into building a powerful media bio that provides the media with the certainty that you are the expert for them.
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